Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
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Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
Making the Hard Stuff Fun: Dr. Jacqui Nortje on Gamification That Actually Works
Deep Thoughts With Michelle Handy
58 minutes
6 months ago
Making the Hard Stuff Fun: Dr. Jacqui Nortje on Gamification That Actually Works
Send us a text Gamification isn’t just about badges and points—it’s about designing systems that make difficult behaviors feel doable, even fun. In this episode of Deep Thoughts with Michelle Handy, we’re joined by Dr. Jacqui Nortje, a behavioral scientist and gamification expert based in Johannesburg, South Africa. With over a decade of experience in South Africa’s wellness and financial services industries, Jacqui blends academic rigor and real-world product design to explore how we can bui...
Deep Thoughts With Michelle Handy
Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
