Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
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Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
The Evolution of UX Research: A 20-Year Industry Veteran on AI, Layoffs, and What's Next
Deep Thoughts With Michelle Handy
53 minutes
4 months ago
The Evolution of UX Research: A 20-Year Industry Veteran on AI, Layoffs, and What's Next
Send us a text What happens when you've spent over two decades in UX research—witnessing everything from eye-tracking rigs strapped to foreheads to today’s AI-powered research tools? In this episode, I’m joined by Nick Cawthon, founder of Gauge and a true OG of the UX world. Nick has worked with some of the most innovative companies on earth, taught data narratives at the California College of the Arts, and spoken at Google, Stanford, and NYU. His vantage point is rare: he’s lived the transfo...
Deep Thoughts With Michelle Handy
Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
