Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
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Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
Future-Proof Your Career with Kai D. Wright: Brand Building, Behavioral Science, and the Power of ACE
Deep Thoughts With Michelle Handy
59 minutes
2 months ago
Future-Proof Your Career with Kai D. Wright: Brand Building, Behavioral Science, and the Power of ACE
Send us a text In this episode of Deep Thoughts with Michelle Handy, we explore the future of branding, identity, and influence with Kai D. Wright—brand strategist, Columbia lecturer, and author of Follow the Feeling. Kai shares insights from his research into 1,500 fast-growing brands and introduces the LAVEC framework (Lexicon, Audio, Visuals, Experience, Culture)—a systems-thinking approach to building emotionally resonant brands that thrive in noisy, complex markets. We also explore the A...
Deep Thoughts With Michelle Handy
Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
