Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
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Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
You’re Probably Rolling Out AI Wrong—Sharon McCarthy Explains Why (and How to Fix It)
Deep Thoughts With Michelle Handy
44 minutes
1 month ago
You’re Probably Rolling Out AI Wrong—Sharon McCarthy Explains Why (and How to Fix It)
Send us a text In this episode, we dive into the intersection of behavioral science, business transformation, and AI adoption with Sharon McCarthy—Wharton MBA, award-winning marketing executive, and behavioral science practitioner trained by Dr. Robert Cialdini. Sharon brings decades of experience leading major brand turnarounds and integrating behavioral design into technology strategy. From reviving a mall-based photo studio chain acquired by Hallmark to designing an Edison Award–winning ap...
Deep Thoughts With Michelle Handy
Send us a text In this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva. Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill. We talk about how relationships can be ...
