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CXD: Customer Experience Design
Engine
47 episodes
3 days ago
Welcome to CXD: Customer Experience Design, a podcast by Engine. We get you up close to the latest customer experience insights from the best, brightest industry trailblazers. Hear some big thinking, amazing success stories and actionable strategies. Tune in, be inspired, and start designing change today.
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Marketing
Business
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All content for CXD: Customer Experience Design is the property of Engine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to CXD: Customer Experience Design, a podcast by Engine. We get you up close to the latest customer experience insights from the best, brightest industry trailblazers. Hear some big thinking, amazing success stories and actionable strategies. Tune in, be inspired, and start designing change today.
Show more...
Marketing
Business
Episodes (20/47)
CXD: Customer Experience Design
Ep41: No More Queues, No More Excuses: The AI Revolution in CX

Imagine a world where you never wait on hold again. Where AI handles the simple, and humans focus on the complex. That world isn’t coming—it’s already here. In episode 41 of the CXD Podcast, Oliver King is joined by Matt Baron, Founder & CEO of Avocado55 where they break down the real impact of agentic AI on customer service and how businesses must rethink their operating models. The future of CX is being rewritten—who will get it right?

Connect with Matt Baron - https://www.linkedin.com/in/matt-baron-6994469/

Find out more about Avocado55 - https://avocado55.com/

Chapters

  • 03:20: The Capabilities of Agentic AI
  • 10:21: Enhancing Human Interaction with AI
  • 12:59: The Future of Customer Support Models
  • 17:54: The Shift in Human Roles in Customer Service
  • 20:35: Agentic AI in Customer Service
  • 24:49: Navigating Risks and Ethical Considerations
  • 30:12: Implementing Change: Strategies for Leaders
  • 33:42: The Future of Customer Experience with AI
Show more...
3 weeks ago
36 minutes 23 seconds

CXD: Customer Experience Design
Ep 40: AI, Work and the Human Experience

In the 40th episode of the CXD podcast, Oliver King is joined by Stefan Moritz, Head of Innovation at Max Matthiessen where they explore the transformative impact of AI on the workplace, leadership and customer experiences.

Is AI a game-changer or cause for concern? They explore how AI can enhance human collaboration and innovation, but also the risks of automation overshadowing human connection.

Tune in as they discuss how organisations can strike the right balance between technology and human agency, and future-proof their strategies.

Join the conversation and discover what it really means to work, and lead, in the age of AI.

Connect with Stefan Mortiz and check out his website. 

Sign up to the Metaphor Club: 

Metaphors shape how we see the world and drive action—think “our iceberg is melting.” Stefan has started The Metaphor Club to collect and share powerful metaphors that help us navigate change and inspire better futures. ⁠Sign up here to be part of the group.


Chapters:

  • 01:44: AI's Impact on Work and Human Experience
  • 05:47: AI in the Workplace: Opportunities and Challenges
  • 11:22: Leadership in the Age of AI 
  • 17:11: The Future of AI Interactions
  • 23:08: Legal and Ethical Considerations of AI in Work
  • 25:41: The Untapped Potential of Remote Work
  • 29:08: Balancing Automation and Human Connection
  • 39:55: Embracing AI with Human Agency



 

Show more...
1 month ago
41 minutes 42 seconds

CXD: Customer Experience Design
Ep 39: AI-Driven CX Design for a New Generation

In episode 39 of the CXD podcast, Oliver King is joined by Innovation and Human-Centred AI-expert, Karolin Ahlqvist to explore customer experience in the AI era. They discuss designing to tackle information overload and human-AI collaboration to create better solutions.   

Connect with Karolin Ahlqvist. 

Chapters:

  • 02:05: Customer Experience Needs of Organisations
  • 03:37: The Impact of Digital Dementia on Youth
  • 07:07 Designing for Neurodiversity 
  • 09:47: AI Date Models and Climate Change 
  • 12:47: AI's Role in Enhancing Customer Experience
  • 17:05: Implementing AI into the Workflow
  • 22:52: The Future of Work and AI Collaboration
Show more...
2 months ago
27 minutes 58 seconds

CXD: Customer Experience Design
Ep38: Making Travel Accessible to Everyone

In episode 38 of the CXD podcast, Oliver King is joined by Jerry Angrave, Director and Founder of Empathyce and Chair of the Accessibility Advisory Board at Virgin Atlantic. They delve into the importance of accessibility in Customer Experience design, particularly in the aviation sector.  

The conversation covers the evolution of accessibility awareness, the diverse needs of travellers, and the critical role of staff training and customer-centric approaches in enhancing accessibility. Jerry emphasizes the need for organizations to engage with customers and staff to identify barriers and improve the travel experience for everyone. They discuss the importance of understanding diverse personas, the dynamic nature of accessibility needs, and the role of empathy in enhancing passenger experiences. They explore how to measure accessibility effectively, the impact of technology, and the challenges faced by airport operations. The discussion also highlights best practices and inspirational examples from various organisations, emphasising the need for a holistic approach to accessibility that considers emotional responses and the importance of first-hand experiences.

Connect with ⁠Jerry Angrave⁠.

Download your copy of our Passenger Experience Checklist ⁠here⁠. 

Chapters:

  • 01:06: The Journey into Accessibility 
  • 04:14: Barriers in Accessibility 
  • 06:26: Understanding Diverse Needs in Accessibility 
  • 08:45: Customer-Centric Approaches to Accessibility 
  • 10:36: The Role of Staff 
  • 16:06: Practical Steps for Improving Accessibility 
  • 20:26: Understanding Personas in Accessibility 
  • 22:35: Measuring Accessibility: Metrics and Emotional Responses
  • 29:40: Challenges in Airport Operations 
  • 31:40: The Role of Technology 
  • 34:14: Best Practices and Inspirational Examples
  • 38:16: Actions to Takeaway
Show more...
3 months ago
39 minutes 51 seconds

CXD: Customer Experience Design
Ep37: Designing Customer-Centric Railway Stations

In episode 37 of the CXD Podcast, Oliver King is joined by Kim Quazi, Director of Architecture at Arup, as they explore the intersection of architecture and customer experience in the context of railway stations. They discuss the importance of human connection in civic spaces and how station design has evolved over time. Kim emphasizes the need for a customer-centric approach in architecture, the significance of social value in railway investments, and the dual perspectives of inside-out and outside-in design methodologies. In this conversation, they discuss metrics for measuring architectural success and the impact of well-designed buildings on organizational culture. Kim emphasizes the need for sustainable design that allows for adaptability and longevity, while also advocating for a customer-centric approach in architecture.

Connect with Kim Quazi. 

Download your copy of our Customer Experience Checklist for Rail here. 

Chapters:

  • 01:56: The Role of Architecture in Customer Experience 
  • 03:37: Human Connection and Civic Pride in Stations
  • 05:38: What Does Good Station Design Look Like?
  • 08:26: How You Talk About Customers
  • 15:27: The Importance of Personas
  • 18:38: The Role of Retail Within the Rail Environment
  • 20:14: Rail's Role in Social Value
  • 22:32: Inside-Out vs. Outside-In Design Approaches 
  • 25:12: Measuring Success in Architectural Design 
  • 28:22: The Impact of Architecture in Organisational Culture
  • 31:02: Sustainable Design and Longevity 
  • 32:16: Customer-Centric Design in Various Contexts
Show more...
4 months ago
36 minutes 22 seconds

CXD: Customer Experience Design
Ep36: Reimagining Customer Experience in Railways

In episode 36 of the CXD Podcast, Oliver King is joined by Engine's Laurie Jones and Tom Hoare to explore the intricacies of designing customer experiences in the railway sector and envision a future where rail travel is seamless, personalized, and integrated with other modes of transport.

In this conversation, Olly, Tom, and Laurie discuss the future of train travel, focusing on innovative design, the evolving role of staff, and the importance of customer experience. They explore how technology can enhance comfort and personalization while emphasizing the need for human interaction in the rail industry. The discussion also covers practical advice for improving customer experience and the significance of agility and collaboration in addressing challenges within the industry.

Connect with Laurie Jones and Tom Hoare. 

Download your copy of our Customer Experience Checklist for Rail here. 

Chapters:

  • 01:18: Getting Customers onto the Railway
  • 06:08: The Future of Railways Stations
  • 07:40: Overcoming Challenges in the Rail Experience
  • 11:57: Complexities of Ticketing Systems
  • 16:29: Looking to the Future of Rail Travel
  • 23:01: The Human Element
  • 26:44: Advice for Improving the Rail Customer Experience
Show more...
4 months ago
32 minutes 39 seconds

CXD: Customer Experience Design
Ep 35: Designing Railways for Economic and Social Impact

In episode 35 of the CXD Podcast, Oliver King is joined by Will Gallagher, Chief Strategy and Development Officer at East West Railway Company, to discuss the evolving ecosystem of customer experience in rail networks, focusing on the economic impact of rail connectivity, the challenges faced by the industry, and the need for a shift in organisational mindset. They explore the importance of integrating rail with other modes of transport, designing stations that serve community needs, and ensuring affordable travel options to drive economic growth. In this conversation, Olly and Will explore the critical importance of accessibility and inclusivity in rail design, the diverse needs of passengers, and the significance of customer experience in the rail industry. They explore how East West Rail is approaching these challenges by designing with customers in mind, utilising data and insights, and encouraging collaboration across teams. 

Connect with Will Gallagher. 

Download your copy of our Customer Experience Checklist for Rail here. 

Chapters:

03:38: The Role of Rail in Economic Connectivity

06:10: Challenges Facing the Rail Industry

10:03: Integrating Rail with Other Modes of Transport

12.46: The Shift in Organisational Mindset for Rail Companies

13:31: Designing Stations for Community Impact

17:24: Affordable Rail Travel and Economic Growth

24:44: Designing for Accessibility and Inclusivity

29:14: The Importance of Customer Experience in Rail

35:55: Making a Case for Change

39:14: Establishing a Customer-Centric Governance

42:20: Envisioning a Frictionless Travel Experience

Show more...
5 months ago
46 minutes 19 seconds

CXD: Customer Experience Design
Ep 34: How Aviation Thinking Can Shape the Future of Railways

In episode 34 of the CXD podcast, Oliver King is joined by Nik Lusardi, Design Director and Co-founder of Future Travel Studio, to discuss the evolving landscape of customer experience in the rail and aviation sectors, focusing on existing challenges and opportunities. During the conversation, they explore the impact of technology, customer needs, and the introduction of innovative products such as DreamSuite, which aims to enhance the travel experience. Tune in to discover more about the future of rail travel and the importance of adapting to changing customer experience and improving service delivery.

Connect with Nik Lusardi.

Discover more about DreamSuite here.

Download your copy of our Customer Experience Checklist for Rail here. 

Chapters:

  • 01:39: Customer Experience in Rail and Aviation 
  • 08:32: Understanding Customer Needs in Rail vs. Aviation 
  • 15:33: Innovations in Rail Customer Experience
  • 18:43: Introducing DreamSuite: A New Product for Rail Travel
  • 35:51: The Future of Rail Travel
Show more...
6 months ago
47 minutes 3 seconds

CXD: Customer Experience Design
Ep 33: Bringing User-Centred Design to Organisations

In episode 33, Oliver King is joined by Jeanette Clement, Head of Service Design at BT Group, where they discuss the challenges and strategies of building customer-centred design capabilities within organisations. They explore the role of service design in bringing about change and building customer experience capabilities. Jeanette shares her experience working in various sectors and highlights the importance of collaboration and convergence and the influence of service design on strategic thinking and decision-making within organisations. Tune in to discover the typical challenges and obstacles faced in implementing customer-centred design with advice on how to navigate them.

Connect with Jeanette Clement.

Chapters:

  • 01:22: The Role of Service Design in Bringing About Change 

  • 04:15: Collaboration and Convergence in Service Design

  • 04:49: Influencing Strategic Thinking and Decision-Making

  • 06:39: Managing Opinions and Getting Clarity

  • 11:32: Challenges and Obstacles in Implementing Customer-Centred Design 

  • 16:17: using a Structured Briefing System for Project Success

  • 19:01: Identifying the Right Work

  • 23:02: Prototyping a Future Vision

  • 25:28: Balancing Fast and Slow

  • 29:30: Developing User-Centred Approaches

Show more...
7 months ago
33 minutes 20 seconds

CXD: Customer Experience Design
Ep32: The Impact of Consumer Endings

In episode 32, Oliver King is joined by Joe Macleod, Head of Endineering to discuss the importance of designing consumer endings. Many businesses overlook the end of the customer journey, which results in missed opportunities and negative impacts on brand equity. In this episode, Joe emphasizes the benefits of designing better endings for both consumers and brands, including increased consumer engagement and loyalty, as well as alignment with sustainability goals. Tune in to hear the negative consequences of ignoring endings and the need for businesses to design better off-boarding experiences. Joe shares two key tools for designing endings for businesses to create meaningful and satisfying closure for their customers.

Discover more about andend. 

You can buy Ends and Endineering via the links below. 

  • Ends.
  • Ends. ebook - 25% off discount code: EB55V
  • Endineering
  • Endineering ebook - 25% off discount code: RN25W

To discover more about the Endineering course, click here. 

25% off discount code: 25offendscohort

Connect with Joe Macleod.

Chapters:

  • 00:57: Joe's Journey from UX Design to Designing Sustainable Experiences
  • 03:16: Neglected Endings in Financial Services and Healthcare
  • 08:02: Designing Better Endings for Increased Consumer Engagement
  • 11:40: Aligning Endings with Sustainability Goals 
  • 18:40: Successful Examples of Designing Better Endings
  • 20:27: How Businesses can Begin Designing Better Endings
  • 21:56: The Impact of Transaction Models on Endings
  • 32:17: The Negative Consequences of Ignoring Endings
  • 36:15: Designing Better Off-boarding Experiences
  • 37:07: Tools for Designing Endings: Types and Phases

 

Show more...
8 months ago
43 minutes 53 seconds

CXD: Customer Experience Design
Ep31: The Future of Airports: Prioritising the Passenger Experience

In episode 31, the final in our mini aviation series, Oliver King is joined by Bryan Thompson, a seasoned leader in passenger experience with over 25+ years of experience. Tune in to hear insights on the importance of passenger experience in airport operations and development and how it has evolved over time, shaping the airports of tomorrow. In this episode, Bryan stresses the value of collaboration and customer understanding in enhancing the airport experience, advocating for empathy and a holistic approach to decision-making, with advice for those embarking on the journey of enhancing passenger experience.


Download your copy of our Passenger Experience Strategy Checklist. 

 

Chapters:

  • 02:27: The Evolution of Passenger Experience in Aviation
  • 05:07: The Role of Measurement and Standards in Passenger Experience
  • 12:21: The Impact of Choice and Connectivity on Passenger Experience
  • 17:07: The Future of Passenger Experience and the Role of Technology
  • 27:48: The Changing Roles and Jobs within Airports
  • 30:06: Designing Passenger Experience in a Multi-Stakeholder Environment
  • 35:09: Collaboration and Understanding the Customer
  • 35:55: Balancing Efficiency in Airport Processes
  • 38:17: Challenges and Considerations in Master Planning
  • 32:48: First Steps in Enhancing Passenger Experience
Show more...
8 months ago
44 minutes 20 seconds

CXD: Customer Experience Design
Ep30: Airports as Destinations: Enhancing Place through Travel

In episode 30 of the CXD podcast, Olly is joined by James Samperi and David Pinder to discuss how airports are now being seen as destinations in their own right. The conversation covers the importance of customer experience in the design and development of airports and covers the challenges of designing and improving airports, whether it's a greenfield site or an existing operational airport, and how collaboration is vital. Tune in to discover more about the concept of an Experience Master Plan - an approach to planning and designing the target experience for passengers, considering various dimensions beyond the physical infrastructure - and bridging the gap between operational and infrastructure plans.

Download your copy of our Passenger Experience Strategy Checklist. 

 

Chapters:

  • 2:58: Customer experience in airport design 
  • 6:26: Airports as a destination 
  • 14:46: Designing for existing operational airport 
  • 20:17: The importance of collaboration in airport design 
  • 23:37: The success of Helsinki airport's collaboration 
  • 28:06: Sense of place 
  • 32:00: Bridging the gap: Operational and infrastructure plans
  • 34:40: Understanding the experience master plan 
Show more...
9 months ago
41 minutes 20 seconds

CXD: Customer Experience Design
Ep 29: From the Ground Up: How Frontline Staff Enhance Passenger Experience

In this episode of the CXD podcast, Oliver King is joined by Natasha Roberts, Senior Consultant at Engine, to discuss the changing roles of airport staff, the impact of technology and the balance between human touch and automation. They discuss the evolution of frontline staff roles and the challenges and opportunities presented by the evolution, including the work environment and ongoing training opportunities.

Download your copy of our Passenger Experience Strategy Checklist. 

 

Chapters:

    • 01:39: The Evolution of Customer Experience in Aviation
    • 02:40: Transforming Roles in Airport Staff 
    • 04:46: The Changing Landscape of Customer Support in Aviation
    • 07:56: Evolving Staff Roles in the Airport Environment
    • 11:06: Challenges and Opportunities in Airport Technology
    • 19:17: Supportive Work Environments and Ongoing Training in Airports
Show more...
9 months ago
22 minutes 33 seconds

CXD: Customer Experience Design
Ep28: Making Airports Accessible for All: 5 Design Considerations

In this second episode in our Aviation Series of the CXD podcast, Oliver King and David Pinder discuss the importance of accessibility and inclusivity in airport passenger experiences. This episode highlights the need for airports to prioritise accessibility and adopt universal design principles to create environments that are accessible for all people. Oliver and David take you through the 5 considerations to design a fully accessible and inclusive airport, and discuss how improving the experience for passengers with disabilities also enhances the overall reputation of the airport and increases revenue opportunities.

Read our blog on Adapting Passenger Experience Strategies.

Download your copy of our Passenger Experience Strategy Checklist. 

 

Chapters:

  • 01:53 Accessibility in the Aviation Industry
  • 04:22 Positive Changes in Accessibility
  • 06:42 Importance of Accessibility and Inclusivity
  • 08:52 Business Benefits of Accessibility
  • 09:39 Considerations for Designing Accessible Airport Experiences
  • 11:58 Adopting Universal Design Principles
  • 14:53 Diverse Services & Amenities
  • 16:22 Cultural Sensitivity in Airport Design
  • 18:20 Creating Comfortable Sensory Experiences
  • 19:58 Customer-Centered Approach
Show more...
10 months ago
21 minutes 36 seconds

CXD: Customer Experience Design
Ep 27: Flying into the Future: Reimagining Passenger Experience

Join us on the CXD podcast as Oliver King and David Pinder discuss the future of passenger experience at airports. In this episode, we explore how major events like Covid-19 and innovations in technology have transformed the Aviation industry. Join us as we discuss the innovative technologies and solutions showcased at the Passenger Terminal Expo and how they are enhancing the future of a more human-centred, accessible and holistic approach to customer journey design. Download your copy of our Passenger Experience Strategy Checklist: https://resources.engineservicedesign.com/passenger-experience-strategy-checklist Products discussed: Vision Box https://www.vision-box.com/ Smart Depart App https://smartdepart.de/ ALIX™ https://www.idemia.com/digital-luggage-tag-solution Chapters 5:57: The Role of Regulation 8:31: The Future of Airports 12:01: Building Resilience 13:48: Passenger Terminal Expo 19:14: AI Optimisation and Biometrics 22:16: Personalised and Configurable Experiences 27:11: Designing a Holistic Customer Journey Contact us: https://resources.engineservicedesign.com/get-in-touch Website: https://engineservicedesign.com/ LinkedIn: https://www.linkedin.com/company/engine-service-design/ Instagram: https://www.instagram.com/engineservicedesign/

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10 months ago
32 minutes 26 seconds

CXD: Customer Experience Design
Ep 26: Customer Journey Design: An Operating System for Customer Experience

Dive into the world of Customer Journey Design with CXD, the podcast from Engine Service Design. In this episode, Oliver King reveals how centring customers in every initiative can transform both customer satisfaction and operational performance. Discover the methodologies and tools that drive this essential transformation, making it a crucial tool for any organisation aiming to enhance their customer experience. Join us to see how Customer Journey Design functions as an indispensable operational system.

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11 months ago
6 minutes 36 seconds

CXD: Customer Experience Design
EP 25: Journey Maps: Creating a Concept of Experience

Join us on CXD, the podcast from Engine Service Design, as we explore the creation of the "Concept-of-Experience," a strategic tool that outlines the future of customer interactions. In this episode, Oliver King details the journey from initial research and persona development to setting a visionary strategic direction. Discover how this critical tool not only aligns with business objectives but also galvanises stakeholder support, providing a robust framework for enhancing customer experiences and driving impactful change.

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12 months ago
12 minutes 4 seconds

CXD: Customer Experience Design
Ep 24: Exploring the As-Is Journey Map: A Foundation for Exceptional Experiences

Dive into the art of journey mapping with CXD, the podcast from Engine Service Design. This episode focuses on the As-Is Journey Map, a pivotal tool in designing services and experiences that resonate deeply with users. Journey mapping reveals the current state of user interactions, pinpointing pain points and moments of delight to inform future enhancements. By exploring the sequence of user steps and interactions, we uncover insights that drive empathetic, customer-centered design. Join us to learn how to craft these maps using a blend of research, technology, and collaborative insights, setting the stage for transformative service design. Discover the power of journey mapping to align teams, drive innovation, and deliver remarkable experiences that customers love.

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1 year ago
11 minutes 5 seconds

CXD: Customer Experience Design
Ep 23: The Journey of the Journey Mapping: From Cognitive Psychology to Experience Design

Explore the evolution of Journey Mapping, from its roots in cognitive psychology to its pivotal role in today's customer experience design. Discover how it shapes customer experiences, drives business strategy, and adapts to digital advancements. This episode unpacks the journey of Journey Mapping itself, revealing its impact on design, business, and the future of personalised customer experiences.

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1 year ago
12 minutes 11 seconds

CXD: Customer Experience Design
Ep 22: Creating Change: Embracing Customer-Centric Transformation

In this forward-thinking episode of CXD, Oliver King tackles the challenge many organisations face when shifting from a product-based to a customer-centred focus. As we navigate the complexities of service design and customer experience, Oliver emphasises the necessity of this profound shift to maintain relevance and competitiveness.

Discover the signs that indicate a need for change, the consequences of resisting transformation, and the immense benefits of successful change management. Oliver shares insights from Engine’s 'Customer Driven Transformation' on implementing strategies that effectively guide organisations through this change by realigning with customer values.

Listen in as CXD unpacks the power of a compelling vision to steer organisational change, the innovative 'Think Like a Designer' mindset and the crucial conditions for effective transformation. 

Join us for this episode to gain actionable strategies that ensure your services are customer-focused and your organisation is poised for continual innovation and growth.

For more resources and to dive deeper into the strategies discussed, click on the links below.

https://www.amazon.co.uk/Customer-Driven-Transformation-Design-led-Companies-Services/dp/0749483016/ref=sr_1_1?crid=1HZIUJS631TSL&keywords=customer+driven+transformation&qid=1706172684&sprefix=customer+driven+transformation%2Caps%2C65&sr=8-1


https://link.edgepilot.com/s/61715c9c/LiWVQLmcCUy3gsx90GNEGA?u=https://engineservicedesign.com/%23customer-driven-design

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1 year ago
9 minutes 18 seconds

CXD: Customer Experience Design
Welcome to CXD: Customer Experience Design, a podcast by Engine. We get you up close to the latest customer experience insights from the best, brightest industry trailblazers. Hear some big thinking, amazing success stories and actionable strategies. Tune in, be inspired, and start designing change today.