The conversation revolves around business experiences andthe concept of the "dog eat dog" world.
George discusses a failed collaboration with a brand wheretheir promotional efforts were not matched, leading to a negative ROI. Despite investing $1,000 in discounted services, the partnership failed due to lack of reciprocal promotion.
He emphasises the importance of mutual effort inpartnerships and the necessity of reviewing investments after 30 days.
The discussion also touches on personal anecdotes, including slow service experiences with Uber Eats and the importance of moving with purpose in business and life.
For further information head to https://linktr.ee/Businessbanterbythebasin
The discussion centres on the concept of "demonclients," who initially praise but later demonize service providers.
Shani shares a quote by Betty Davis, "In this business,until you're known as a monster, you're not a star," highlighting the paradox of client behaviour.
They discuss a client who achieved a 129% revenue increasebut later complained about invoicing, despite no changes.
This behaviour is attributed to clients' internal psychological dynamics and the tendency to idolise and then criticise.
The conversation also touches on the importance ofcontinuous education and the challenges of managing client expectations and extreme reactions.
For further information head to https://linktr.ee/Businessbanterbythebasin
In this conversation, Shani and George discuss the critical aspects of scaling a business using the 30-20-10 rule, emphasising the importance of understanding unit economics.
They share insights on how to maintain healthy profit margins and the real-life implications of these principles in the salon industry.
The discussion highlights the necessity of aligning pricing strategies with the level of service provided and the importance of financial literacy in business growth.
For further information head to https://linktr.ee/Businessbanterbythebasin
In this episode, Shani and George discuss the intricacies of recruitment, emphasising the importance of crafting effective job ads and hiring based on traits rather than just skills.
They share personal anecdotes and insights from his experience in the recruitment industry, highlighting the challenges and strategies for finding the right candidates.
The conversation also touches on the impact of AI on the hiring process and the significance of understanding what potential employees want from a job.
Takeaways
• Recruitment is not just about hiring staff, but also about attracting clients.
• Effective job ads should focus on what's in it for the candidate.
• AI can be a double-edged sword in recruitment; it can help but also mislead.
• Hiring should prioritize traits like integrity and work ethic over just skills.
• The recruitment process can make or break a business's success.
• Job ads often fail because they are too generic and do not stand out.
• Using video applications can provide better insights into candidates.
• Networking and referrals can be more effective than traditional job ads.
• Salary plays a crucial role in attracting the right talent.
• Real-life experiences in hiring can provide valuable lessons for future recruitment.
Sound Bites
• "What's in it for me?"
• "You want to get them on a video"
• "I don't care what was your experience"
• "I had to set up for tea with milk"
Chapters
00:00The Importance of Recruitment
09:50Crafting Effective Job Ads
20:03Hiring for Traits vs. Skills
24:46Real-Life Recruitment Experiences
For further information head to https://linktr.ee/Businessbanterbythebasin
In this conversation, George and Shani discuss the growingtrend of copycat behaviour in business, particularly in the coaching industry.
They emphasise the importance of understanding themotivation behind this trend and the necessity of foundational skills in achieving success.
The conversation highlights the pitfalls of seekingshortcuts and the value of authenticity and hard work in building a sustainable business.
Takeaways
People are copying messages andcontent in business.
The motivation behind copyingoften stems from a desire for quick success.
Foundational skills are crucialbefore seeking advanced mentorship.
Jumping levels in business canlead to bad habits and lack of understanding.
Experience is key to solvingproblems in business.
Branding is meaningless without afunctioning business.
Authenticity and hard work cannotbe copied.
Success requires commitment andconsistency.
Shiny objects won't lead to realsuccess without foundational knowledge.
You can't bypass the necessarysteps to achieve your goals.
For further information head tohttps://linktr.ee/Businessbanterbythebasin
In this lively conversation, the hosts discuss the chaos ofmanaging multiple life events, including a wedding, house renovations, and the challenges of multitasking.
They explore the importance of prioritising tasks and thehumorous side of their hectic lives, emphasizing that it's okay not to have everything under control.
The episode highlights the journey of personal andprofessional growth amidst the chaos, reminding listeners to embrace the process and find positivity in their experiences.
Stay tuned for several guest appearances.
Takeaways
You can manage multiple lifeevents at once.
Prioritizing tasks is essentialduring busy times.
Multitasking can lead to chaosbut also creativity.
It's okay to not have everythingunder control.
Done is better than perfect inproject management.
Life is about embracing thejourney, not just the destination.
Finding humor in chaos can easestress.
Planning around your schedule iscrucial for success.
Renovations can be a positiveexperience if approached correctly.
Life events often overlap,creating unique challenges.
Chapters
00:00The Chaos of Life Events
07:06Planning and Prioritizing Life Changes
11:52Embracing the Journey of Renovation and Wedding Planning
For further information head to
https://linktr.ee/Businessbanterbythebasin
In this conversation, Shani and George discuss theimportance of maintaining professional boundaries in client relationships, particularly in the hairdressing industry.
They emphasise the need for situational awareness andemotional intelligence in business interactions, highlighting how inappropriate behaviour can stem from a lack of respect and understanding of professional dynamics.
The discussion also touches on the impact of communicationstyles and the importance of choosing how to respond to various situations in a business context.
Takeaways
Friendly interactions can blurprofessional boundaries.
Inappropriate pet names canundermine professionalism.
Situational awareness is crucialin business relationships.
Maintaining standards isessential for business success.
Emotional intelligence plays akey role in client interactions.
Communication dynamics can affectbusiness relationships.
It's important to respondappropriately to comments and messages.
Not all feedback is constructive;choose your responses wisely.
You have the power to decide howto feel about comments.
Professionalism should always beupheld in business settings.
Sound Bites
"When is friendly toofriendly?"
"Don't say you're proud ofme."
Chapters
00:00Navigating Professional Boundaries
03:01The Impact of Situational Awareness
05:49Understanding Communication Dynamics
08:57Responding to Inappropriate Behaviour
https://linktr.ee/Businessbanterbythebasin
Summary
In this engaging conversation, Shaneye and George explore the themes of self-acceptance, long-term thinking, and the importance of embracing discomfort for personal and professional growth.
Shani shares her experience with naked photography as a means of self-appreciation and discusses how this ties into broader business principles, emphasising the need for long-term planning and the courage to face uncomfortable situations.
The dialogue highlights the transformative power of challenges and the necessity of training one's mind to adapt and thrive in both personal and business contexts.
Takeaways
Naked photography can be a form of self-acceptance.
Long-term thinking is crucial for personal and business success.
Embracing discomfort leads to growth and self-improvement.
Every year, challenge yourself to do something uncomfortable.
Comfort can hinder growth; seek out challenges.
Training your mind is essential for business success.
Self-belief often comes from overcoming fears.
Business owners often lack long-term retirement plans.
Facing fears can lead to transformative experiences.
The journey of self-discovery can be uncomfortable but rewarding.
Sound Bites
"Nothing grows in comfort."
"Business gym for the mind."
Chapters
00:00The Journey into Naked Photography
02:56Long-Term Thinking in Business
06:04Embracing Discomfort for Growth
09:06The Transformative Power of Challenges
https://linktr.ee/Businessbanterbythebasin
Summary In this conversation, George shares a significant mistake he made in his business that cost him over $10,000. He discusses the circumstances surrounding the mistake, the immediate aftermath, and the unexpected positive outcomes that followed. The conversation delves into human behaviour principles, marketing strategies, and the importance of long-term thinking in business. Ultimately, George reflects on the lessons learned from this experience and how it shaped his approach to client relationships and business growth. Takeaways Mistakes can lead to unexpected opportunities. Human behaviour plays a crucial role in business interactions. Building trust with clients is essential for retention. Offering value can create long-term customer relationships. Mistakes should be viewed as lessons rather than failures. Marketing principles like reciprocity can enhance client engagement. Rushing decisions can lead to costly errors. Long-term strategies are more beneficial than short-term gains. Investing in customer relationships pays off over time. Feedback from mistakes can guide future business practices. Titles The Costly Mistake That Changed Everything Turning a $10,000 Mistake into Opportunity Sound Bites "I had more DMs than I had had any time before." "I ended up charging what the sale was meant to be." "You have to give value. 100%." Chapters 00:00The $10,000 Mistake 06:10Lessons Learned from Mistakes 13:03The Value of Mistakes in Business https://linktr.ee/Businessbanterbythebasin
Summary
In this conversation, Shani and George discuss the common fears business owners face regarding legal action.
They share personal stories about their experiences with customer service issues and potential legal challenges, emphasizing the importance of not letting fear hold you back in business.
The discussion also touches on the concept of defamation, the emotional responses to legal threats, and the necessity of maintaining a level head when navigating such situations.
Takeaways
● One of the biggest fears of business owners is legal action.
● Fear of lawsuits can hold business owners back from growth.
● Customer service issues can lead to frustration and potential legal challenges.
● Social media can be a platform for sharing business experiences.
● Defamation laws state that you can only defame an individual, not a company.
● It's important to recognize red flags in business transactions.
● Don't let emotional responses dictate your actions in legal situations.
● Seeking legal advice is crucial when faced with potential lawsuits.
● The bigger the business, the bigger the hurdles you will face.
● Maintaining confidence and composure is key when dealing with legal threats.
Titles
● Navigating Legal Fears in Business
● The Reality of Legal Action for Entrepreneurs
Sound Bites
● "I didn't do anything wrong."
● "That should have been a red flag."
● "Don't be an idiot in business. Don't do dumb things."
Chapters
00:00The Migration Mishap: A Cautionary Tale
07:03Defamation and Legal Threats: Understanding the Risks
17:19Navigating Legal Challenges: Insights and Strategies
https://linktr.ee/Businessbanterbythebasin
Summary
In this conversation, George and Shani share their experiences with challenging clients in the hairdressing industry, emphasising the importance of effective communication and education in managing client expectations.
George recounts a particularly dramatic incident with a client who misunderstood hair care, illustrating the need for professionals to educate their clients.
The discussion also touches on strategies for turning dissatisfied clients into loyal customers through understanding and effective communication.
Takeaways
• Difficult clients can cost more in the long run.
• Effective communication is key in client relationships.
• Educating clients helps manage their expectations.
• Seeing the problem as separate from the person is crucial.
• Turning negative experiences into positive outcomes is possible.
• Understanding client perspectives can lead to better service.
• Upselling can be achieved through education and trust.
• Maintaining professionalism in challenging situations is essential.
• Using humor can diffuse tense situations.
• Building strong relationships with clients leads to loyalty.
Sound Bites
• "You need to calm down."
• "Turning haters into buyers."
• "Haters are my motivators."
Chapters
00:00The Cost of Difficult Clients
04:55Communication Breakdown: A Hair Disaster Story
09:50Turning Haters into Buyers: The Art of Education
https://linktr.ee/Businessbanterbythebasin
In this conversation, Shani and George discuss the critical importance of building an audience of buyers rather than just leads.
They share personal experiences from Shani’s journey of starting a blog that initially received no attention, leading to valuable lessons about audience engagement.
The discussion emphasises the distinction between leads and buyers, highlighting the need for understanding buyer characteristics and shared values to effectively connect with potential customers.
Both George and Shani’s insights provide a roadmap for business growth through targeted marketing strategies and authentic engagement.
Takeaways
Building an audience of buyers is crucial for success.
Leads are not the same as buyers; understanding this difference is key.
Buyers are problem aware and solution seeking.
Shared values between the business and the buyer enhance connection.
Effective messaging is essential to convert leads into buyers.
Visual branding and shopfront appeal can attract new clients.
Engaging content should resonate with the audience's values.
A strong audience can lead to significant business growth.
Understanding buyer characteristics can refine marketing strategies.
Authentic engagement fosters long-term customer relationships.
Sound Bites
"You can't get even less people."
"Build an audience and they will come."
"You do not want leads, you want buyers."
Chapters
00:00Introduction to Building an Audience
00:30The Heartbreak of Starting a Blog
01:50The Importance of Audience Over Leads
03:35Understanding Leads vs. Buyers
06:03Characteristics of a Buyer
09:00Shared Values and Connection
12:17Branding and Visual Appeal
https://linktr.ee/Businessbanterbythebasin
Summary
In this conversation, Shani and George share their experiences and insights on the importance of thinking on your feet and making quick decisions in both personal and professional contexts.
They recount a recent event where Shani had to adapt rapidly to unexpected changes which emphasises the value of adaptability in business, particularly in the hairdressing industry.
The discussion highlights how quick decision-making can lead to greater success and client satisfaction.
Takeaways
Thinking on your feet is crucial in high-pressure situations.
Preparation is key, but adaptability is essential.
Quick decision-making can lead to significant business growth.
Client relationships can be enhanced through active listening.
Being able to pivot quickly can turn a small job into a lucrative opportunity.
In business, urgency can drive progress and success.
Analysis paralysis can hinder decision-making and growth.
Mentorship plays a vital role in personal and professional development.
The ability to problem-solve quickly is a common trait among successful individuals.
Business is ultimately about making money while providing value.
https://linktr.ee/Businessbanterbythebasin
In this conversation, Shani and George discuss the critical role of branding in business, emphasising that branding goes beyond just aesthetics and logos.
George shares a personal story about a friend who tarnished her brand through inappropriate social media posts, highlighting the importance of maintaining professional boundaries.
Shani stresses the need for effective communication in branding and the value of seeking professional guidance rather than relying on unqualified advice.
She also touches on how personal image can significantly impact one's brand.
Takeaways
Branding is essential for business success.
Social media can tarnish your brand if misused.
Professional help is crucial for effective branding.
Branding involves more than just a logo.
Curating your message is key to branding.
Your personal image affects your brand perception.
Communication is at the heart of branding.
Don't rely on unqualified advice for branding.
Branding should reflect your business values.
Your brand should anchor in action.
Sound Bites
"Your brand is to communicate."
"Branding is more than just a logo."
Chapters
00:00The Importance of Branding
03:00Navigating Personal and Professional Boundaries
05:53Understanding Brand Beyond Aesthetics
08:50Seeking Professional Guidance for Branding
11:44The Impact of Personal Image on Brand
https://linktr.ee/Businessbanterbythebasin
In this conversation, George and Shani reflect on the highs and lows of 2024, sharing personal stories of challenges faced and successes achieved.
They discuss the importance of personal growth through adversity, the impact of trust and betrayal in relationships, and the lessons learned from their experiences.
The conversation highlights the significance of planning and self-trust while celebrating the successes that come from overcoming difficulties.
Takeaways
The first half of the year was filled with challenges.
Trusting oneself is crucial after experiencing betrayal.
Finding a good mentor can lead to significant growth.
Personal growth often comes from overcoming adversity.
Planning is essential, especially when juggling multiple responsibilities.
Success can be achieved even after difficult times.
It's important to reflect on both personal and professional growth.
Maintaining a positive mindset is key to navigating challenges.
Celebrating small wins can lead to greater motivation.
Learning from experiences helps in future planning.
Sound Bites
"I took on a mortgage."
"I can trust me."
"Get better not bitter."
Chapters
00:00Year in Review: The Highs and Lows of 2024
07:52Personal Growth Through Adversity
12:13Celebrating Successes and Future Plans
https://linktr.ee/Businessbanterbythebasin
Summary
In this conversation, George and Shani passionately discuss the distinction between wantrepreneurs and entrepreneurs.
They critique the allure of AI in business, highlighting that while it can assist, it cannot replace the human touch necessary for success.
The discussion culminates in a reflection on the nature of selling and the need for genuine connection in business, contrasting it with the superficiality often found in the wantrepreneur mindset.
Takeaways
Wantrepreneurs are often stuck in a cycle of inaction.
Financial struggles should motivate action, not retreat.
Attending events without implementation leads to stagnation.
AI tools require human input to be effective.
The allure of quick fixes can distract from real work.
Selling requires understanding and connection, not just tactics.
Testimonials are crucial for credibility in business.
Dopamine hits from learning do not equate to progress.
Entrepreneurs must embrace the hard work of business.
Human connection is irreplaceable in the entrepreneurial journey.
https://linktr.ee/Businessbanterbythebasin
Global Coach of the Year as Presented by the Duchess of York, Shani Taylor, & one of Australia’s youngest CEO’s, George Mattar, CEO of LAB Group Australia, have teamed up to bring you Business Banter by the Basin!
This podcast brings you the latest in business with a hilarious twist. From scaling your business to navigating leadership challenges, George and Shani cover it all—infused with humor and insight.
Whether you’re an entrepreneur or a corporate leader, expect to learn, laugh, and level up as we blend education with entertainment, or as we like to call it, “Edutainment”! Subscribe for your weekly dose of business brilliance and belly laughs!
In this episode of Business Banter, hosts Shani Taylor and George Mattar share their journey of creating a podcast from the ground up.
They discuss the initial chaos of their first recording attempt, the lessons learned from perceived failures, and the importance of adapting and restructuring for success.
The conversation emphasises the significance of leadership in owning decisions and communicating lessons learned, ultimately encouraging listeners to embrace change and rebuild for better outcomes.
Takeaways
The initial attempt at podcasting was chaotic and unstructured.
Real conversations can lead to unexpected business ideas.
Learning from failure is crucial for growth.
It's important to assess and adapt strategies in business.
Owning decisions, even failures, is a sign of strong leadership.
Cutting losses can lead to better opportunities.
Communication of lessons learned helps others grow.
Don't fear ending something that isn't working.
Every ending can lead to a new beginning.
Structure and preparation are key to successful podcasting.