Summary In this conversation, George shares a significant mistake he made in his business that cost him over $10,000. He discusses the circumstances surrounding the mistake, the immediate aftermath, and the unexpected positive outcomes that followed. The conversation delves into human behaviour principles, marketing strategies, and the importance of long-term thinking in business. Ultimately, George reflects on the lessons learned from this experience and how it shaped his approach to client relationships and business growth. Takeaways Mistakes can lead to unexpected opportunities. Human behaviour plays a crucial role in business interactions. Building trust with clients is essential for retention. Offering value can create long-term customer relationships. Mistakes should be viewed as lessons rather than failures. Marketing principles like reciprocity can enhance client engagement. Rushing decisions can lead to costly errors. Long-term strategies are more beneficial than short-term gains. Investing in customer relationships pays off over time. Feedback from mistakes can guide future business practices. Titles The Costly Mistake That Changed Everything Turning a $10,000 Mistake into Opportunity Sound Bites "I had more DMs than I had had any time before." "I ended up charging what the sale was meant to be." "You have to give value. 100%." Chapters 00:00The $10,000 Mistake 06:10Lessons Learned from Mistakes 13:03The Value of Mistakes in Business https://linktr.ee/Businessbanterbythebasin