In this conversation, Shani and George discuss the critical role of branding in business, emphasising that branding goes beyond just aesthetics and logos.
George shares a personal story about a friend who tarnished her brand through inappropriate social media posts, highlighting the importance of maintaining professional boundaries.
Shani stresses the need for effective communication in branding and the value of seeking professional guidance rather than relying on unqualified advice.
She also touches on how personal image can significantly impact one's brand.
Takeaways
Branding is essential for business success.
Social media can tarnish your brand if misused.
Professional help is crucial for effective branding.
Branding involves more than just a logo.
Curating your message is key to branding.
Your personal image affects your brand perception.
Communication is at the heart of branding.
Don't rely on unqualified advice for branding.
Branding should reflect your business values.
Your brand should anchor in action.
Sound Bites
"Your brand is to communicate."
"Branding is more than just a logo."
Chapters
00:00The Importance of Branding
03:00Navigating Personal and Professional Boundaries
05:53Understanding Brand Beyond Aesthetics
08:50Seeking Professional Guidance for Branding
11:44The Impact of Personal Image on Brand
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