In this episode, Shani and George discuss the intricacies of recruitment, emphasising the importance of crafting effective job ads and hiring based on traits rather than just skills.

They share personal anecdotes and insights from his experience in the recruitment industry, highlighting the challenges and strategies for finding the right candidates.

The conversation also touches on the impact of AI on the hiring process and the significance of understanding what potential employees want from a job.

Takeaways

• Recruitment is not just about hiring staff, but also about attracting clients.

• Effective job ads should focus on what's in it for the candidate.

• AI can be a double-edged sword in recruitment; it can help but also mislead.

• Hiring should prioritize traits like integrity and work ethic over just skills.

• The recruitment process can make or break a business's success.

• Job ads often fail because they are too generic and do not stand out.

• Using video applications can provide better insights into candidates.

• Networking and referrals can be more effective than traditional job ads.

• Salary plays a crucial role in attracting the right talent.

• Real-life experiences in hiring can provide valuable lessons for future recruitment.

Sound Bites

• "What's in it for me?"

• "You want to get them on a video"

• "I don't care what was your experience"

• "I had to set up for tea with milk"

Chapters

00:00The Importance of Recruitment

09:50Crafting Effective Job Ads

20:03Hiring for Traits vs. Skills

24:46Real-Life Recruitment Experiences

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