The conversation revolves around business experiences andthe concept of the "dog eat dog" world.

George discusses a failed collaboration with a brand wheretheir promotional efforts were not matched, leading to a negative ROI. Despite investing $1,000 in discounted services, the partnership failed due to lack of reciprocal promotion.

He emphasises the importance of mutual effort inpartnerships and the necessity of reviewing investments after 30 days.

The discussion also touches on personal anecdotes, including slow service experiences with Uber Eats and the importance of moving with purpose in business and life.

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