In this conversation, Shani and George discuss the critical importance of building an audience of buyers rather than just leads.
They share personal experiences from Shani’s journey of starting a blog that initially received no attention, leading to valuable lessons about audience engagement.
The discussion emphasises the distinction between leads and buyers, highlighting the need for understanding buyer characteristics and shared values to effectively connect with potential customers.
Both George and Shani’s insights provide a roadmap for business growth through targeted marketing strategies and authentic engagement.
Takeaways
Building an audience of buyers is crucial for success.
Leads are not the same as buyers; understanding this difference is key.
Buyers are problem aware and solution seeking.
Shared values between the business and the buyer enhance connection.
Effective messaging is essential to convert leads into buyers.
Visual branding and shopfront appeal can attract new clients.
Engaging content should resonate with the audience's values.
A strong audience can lead to significant business growth.
Understanding buyer characteristics can refine marketing strategies.
Authentic engagement fosters long-term customer relationships.
Sound Bites
"You can't get even less people."
"Build an audience and they will come."
"You do not want leads, you want buyers."
Chapters
00:00Introduction to Building an Audience
00:30The Heartbreak of Starting a Blog
01:50The Importance of Audience Over Leads
03:35Understanding Leads vs. Buyers
06:03Characteristics of a Buyer
09:00Shared Values and Connection
12:17Branding and Visual Appeal
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