The return of a more caffeinated Mr. Pibb and is AI a bubble?
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This Brandy episode is a cocktail shaken with nostalgia, stirred with AI, and served with a twist of psychology.
A cocktail of culture, code, and consumer psychology where Reilly Newman and Scott Saunders mix nostalgia, AI, and the new economy to explore how human behavior(and the stories we tell ourselves) shape what we buy, trust, and resist. From Mr. Pibb's nostalgic return to machine learning, it’s all about how products make us feel.
What You’ll Learn:• Why nostalgia-driven marketing (like Mr. Pibb’s revival) taps into human emotion.• How consumer resistance to AI is rooted in being human
• Reilly's prediction of the new economy emerging and if AI is a bubble.• The psychology behind “how does this make me feel?” in modern purchasing.• What car dealerships reveal about trust, tone, and human nuance.• Why understanding internal narratives is key to building brand loyalty in the new economy.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
LISTEN IF YOU DARE! 💀
>> Get the Award-Winning Book (Brandy): BrandyBook.us
In this special Halloween edition of Brandy, hosts Reilly Newman and Scott Saunders dive into the dark side of branding where billion-dollar ideas turn into terrifying PR nightmares.
From tone-deaf campaigns to design backfires and social-media slip-ups, they count down the Top 10 Brand & Marketing Horror Stories that still haunt boardrooms and marketing teams today.
Don't be scared! Grab a pumpkin spice latte or something stronger... this one’s equal parts terrifying and enlightening.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
When Amazon Web Services (AWS) went down, half the internet went with it.
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When AWS went down, half the internet went silent. But for founders paying attention, it wasn’t just a tech glitch—it was a business lesson.
In this episode of Brandy, Reilly Newman and Scott Saunders explore the brand implications of overreliance on platforms, algorithms, or single marketing channels.
They reveal how many companies unknowingly operate with a single point of failure and what founders can do to diversify attention and build long-term brand resilience. This applies to brands, influencers, small businesses, and more!
What You’ll Learn:
• Why the AWS outage is a metaphor for fragile marketing strategies.
• How overdependence on one channel limits your growth and stability.
• The difference between rented reach and owned audience.
• How to future-proof your brand against digital disruption.
• The framework for building brand resilience in an unpredictable world.
Because if one outage (or algorithm change) can take your business down, it’s not a strategy. It’s a risk.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
Most brands chase content. Great brands create moments.
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In a digital world obsessed with “content,” few brands realize that what people truly remember are moments.
In this episode of Brandy, hosts Reilly Newman and Scott Saunders explore why the future of marketing lies in designing experiences that spark connection, conversation, and community.
They revisit themes from Season 1’s Grassroots Marketing episode to show how creating brand moments builds trust, fuels word-of-mouth, and inspires your audience to create content for you.
What You’ll Learn:
• Why “content creation” is less powerful than “moment creation.”
• How to build experiences people can’t help but talk about.
• The psychology behind memory, emotion, and brand loyalty.
• How grassroots marketing thrives on meaningful moments.
• Why every brand should measure moments of impact, not posts.
Because the future of marketing isn’t about more noise... it’s about making moments that matter.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
The first Brandy Q&A episode!
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Reilly Newman and Scott Saunders tackle a question from listener Megan W. (USA) who asked about renaming during a rebrand.
Reilly and Scott unpack the decision from both a strategic and psychological angle, exploring how a name anchors perception, signals change, and impacts brand equity. They share real-world examples of when a rename unlocks growth and when it creates confusion.
What You'll Learn:
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a strategist, speaker, writer, and trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
What can your business learn from Spirit Halloween?
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Every fall, empty storefronts rise from the dead, wrapped in orange, black, and Spirit Halloween branding. But behind the spooky props is one of the smartest business models in retail: a seasonal pop-up empire that thrives on agility, timing, and contextual relevance.
In this episode of Brandy, Reilly Newman and Scott Saunders peel back the layers of Spirit Halloween’s “temporary takeover” strategy and explore what founders, marketers, and retailers can learn from it. They discuss how pop-ups, seasonal activations, and contextual experiences can become powerful tools for testing, expanding, and amplifying your brand without the long-term risk of new locations.
What You'll Learn:
Don't be scared! This episode will raise the living dead in your brand.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
Private labels aren’t just for grocery stores—they’re a masterclass in perception, value, and strategy
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From Costco’s Kirkland to Target’s private brands, and Aldi’s recent repackaging redesign, these brands are proving that how you frame your offering can dramatically influence customer behavior.
In this episode of Brandy, Reilly Newman and Scott Saunders explore the power of private labels and unpack the lessons founders and marketers can apply to both products and services. We compare different approaches, including Trader Joe’s and their unique shopping environment, to reveal how strategy, design, and context all play a role in shaping perception and driving value.
What You'll Learn:
Whether you’re a founder looking to launch a new product or a marketer wanting to differentiate your service, this episode will give you a blueprint for using strategic framing to build perception, value, and trust.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
What's the meaning of Black Friday?
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Black Friday isn’t just about the shopping frenzy... it’s about retailers moving from the red to the black by sacrificing margins for volume. But is discounting really the best strategy for most brands?
In this episode of Brandy, Reilly Newman and Scott Saunders explore the origins of Black Friday and dive into why discounting can create a fleeting boost in sales while damaging your brand’s long-term perception. Founders and marketers will learn why value creation beats price cutting and how strategic pricing shapes the way your audience perceives your products.
What You'll Learn:
If you’re a founder or marketer looking to grow your business while preserving brand integrity, this episode will show you why smart pricing and value creation are your most powerful tools this holiday season.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
Are you focused on the short-term details of your business or the long-term vision of your brand?
>> Get the Award-Winning Book (Brandy): BrandyBook.us
In this episode of Brandy, Reilly Newman and Scott Saunders explore the critical difference between business clarity and brand clarity.
Business clarity is near-sighted: immediate, functional, and operational. Brand clarity is far-sighted: visionary, contextual, and strategic. True success comes from balancing the two, allowing your brand to guide your decisions while keeping your business grounded in reality.
From identifying where your business may be reactive rather than proactive to understanding how brand perception influences long-term growth, this episode offers actionable insights for founders, marketers, and service-based businesses looking to build lasting impact.
You'll learn:
By the end of this episode, you'll understand why clarity is not just about what you do today. It’s about shaping how your brand is perceived tomorrow.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
Are consumers trading clicks for queues? This may be the start of a massive trend.
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Consumers are making a shift... opting for in-person experiences over digital convenience. From sit-down restaurants to malls and live events, the trend is clear: physical, “inline” experiences are back in demand. But what does this mean for your brand?
In this episode of Brandy, Reilly Newman explores the behavioral patterns driving this shift, analyzing why consumers are choosing experiences over online ordering. Scott Saunders and Reilly discuss what brands can learn from these changes, and how founders and marketers can strategically respond.
You'll learn:
Whether you’re designing experiences, marketing services, or planning your next growth strategy, this episode gives you a playbook for responding to a world where consumers crave real-life interaction.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
Cracker Barrel recently attempted a rebrand — and the public reaction was brutal. What went wrong?
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In this episode of Brandy, Reilly Newman and Scott Saunders dive into the psychology behind the backlash and analyze the strategic missteps that led to a branding misfire.
From the perception traps to the messaging mistakes, we break down why some rebrands fail and what founders and marketers can learn to avoid the same fate. This episode isn’t just about Cracker Barrel; it’s about understanding the principles of brand perception, audience expectations, and strategic execution.
You'll learn:
Whether you’re a founder planning a rebrand or a marketer responsible for brand strategy, this episode gives you the tools to anticipate reactions, design effective messaging, and protect your brand’s reputation.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
What if the most famous energy drink in the world isn’t really about the drink at all?
Brand News: MSNBC Rebrand Flop
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Reilly Newman and Scott Saunders discuss how Red Bull turned an outsourced product into an $11.2 billion empire powered by perception, media, and culture.
What You'll Gain From This Episode:
• Why Red Bull doesn’t even manufacture its own drinks
• Pull vs Push marketing and how Red Bull used them
• How they built Red Bull Media House, F1 teams, and extreme sports into marketing machines
• The real numbers behind their 12.6 billion cans sold in 2024 and where the revenue comes from
• What founders and marketers can steal from Red Bull’s playbook to transform a small brand into a force
For founders, marketers, and brand builders: this episode shows why your product isn’t the star.... your brand is.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
Viral marketing trends may be shiny, but they lack the substance your brand needs to grow.
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Reilly Newman and Scott Saunders break down why chasing only vanity metrics (vitality, likes, followers, or trending formats) creates the illusion of progress without building anything real.
At a marketing summit in Orlando, an attendee asked Reilly about a “trending tactic” their team wanted to try — and it sparked a larger conversation about Fool’s Gold Marketing.
What You'll Gain From This Episode:
• Why trend-chasing marketing is seductive but ultimately fleeting.
• How obsessing over viral moments can distract founders and marketers from true brand strategy.
• Practical advice for service and product businesses on balancing marketing momentum with brand longevity.
• Actionable insights on how to shift your mindset from chasing ciral moments to seeking long-term results.
If you’re a founder or marketer tired of chasing fleeting numbers and ready to build a brand that lasts, this episode will give you the clarity and strategy to shift your focus from what’s popular to what’s powerful.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
Jeff Bezos built Amazon by being obsessed with the customer, not the competition.
>> Get the Award-Winning Book (Brandy): BrandyBook.us
In this episode of Brandy, Reilly Newman and Scott Saunders dive deep into one of Jeff Bezos' most powerful principles: "Customer focused, not competitor focused."
We explore how Amazon’s relentless pursuit of customer satisfaction has helped it dominate the market, and why brands across industries should adopt the same mindset to create sustainable growth and lasting brands.
What You'll Gain From This Episode:
• Why a customer-centric approach is more effective than focusing on competitors.
• The importance of understanding customer needs and constantly adapting to their expectations.
• How founders can be obsessive and what this means for the brand and business.
• Healthy obsession vs Unhealthy obsession in business
• How your business can apply this principle to build trust and long-term success.
• Actionable insights on how to reframe your brand strategy to prioritize customer experience over competitive comparison.
Shift your brand's mindset and embrace customer-first strategies and you'll see why this approach is crucial for brand growth and market positioning.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
What's the return on investing in brand?!
What if brand is the ROI?!
>> Get the Award-Winning Book (Brandy): BrandyBook.us
Reilly Newman and Scott Saunders explore the idea that brand does not have a return on investment because — it is the return.
Just like the relationships we nurture with loved ones, brand is about building connections, not just expecting a tangible byproduct. Reilly highlights his experience during a podcast interview, where he drew a parallel between brand and personal relationships, asking: “What’s the return on your relationship with your spouse or children?” The relationship itself is the return; there are no separate profits.
Similarly, brand’s true ROI lies in the relationship it builds with customers over time.
What You'll Gain From This Episode:
• Why branding is relational—and how it can transform your business.
• How to shift your mindset from short-term transactions to long-term brand investments.
• How investments in design, messaging, processes, and customer experience all work together to shape your brand.
• The psychology behind brand perception and how it mirrors personal relationships.
• Real-life examples of how businesses create strong, lasting relationships through brand.
• Why the real return on investment in branding isn’t sales—it’s the connection you create with your audience.
If you’re looking for a deeper understanding of how brand and business are intertwined, and why focusing on relationships drives success, this episode is a must-listen.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
A great company culture is the byproduct of a healthy brand. You must set the rules of the game... here's how...
Brand News: Converse shoes are slippers?!
>> Get the Award-Winning Book (Brandy): BrandyBook.us
In this episode of Brandy, Reilly Newman and Scott Saunders explore the critical role of themes in branding and how motifs help shape a brand's identity. Themes provide the foundation for a brand's story, while motifs act as the recurring elements that reinforce and enhance that story across all touchpoints.
From the scent and shutters of Abercrombie and Fitch to the cleanliness of Buc-ee's, themes prevail when it comes to being beloved and memorable because themes help your brand be distinct and consistent.
Whether you’re a founder or marketer, understanding how to build a cohesive brand theme will help you create a deeper connection with your audience.
What You'll Learn
+ What are themes and motifs in branding, and why are they crucial to brand identity?
+ Why we are called Motif Brands™
+ How motifs act as the language that communicates your brand’s story.
+ Real-world examples of brands that mastered themes and used motifs to deepen customer connection.
+ Actionable insights on how to incorporate motifs into your brand to reinforce its core values and message through themes.
+ How small businesses can leverage themes and motifs to create a distinct identity without a massive budget.
By the end of this episode, you’ll have a deeper understanding of how themes and motifs can not only help you define your brand but also elevate the experience your customers have with it.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
LinkedIn | Instagram
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
A great company culture is the byproduct of a healthy brand. You must set the rules of the game... here's how...
Brand News: Liquid Death is entering the energy market??
>> Get the Award-Winning Book (Brandy): BrandyBook.us
In this episode of Brandy, Reilly Newman and Scott Saunders discuss a game-changing approach to building company culture; through the power of brand.
A healthy brand doesn’t just influence customers, it fosters a strong internal culture that aligns with your mission. Brand clarity creates a common vision, where everyone knows “the game” they’re playing and the rules by which they play.
*Brand Clarity breeds brand confidence*
Reilly introduces the concept of culture as a verb, not a destination, explaining how culture is an ongoing, active process. Drawing on successful brands like In-N-Out and Disneyland, Reilly and Scott break down how small businesses can leverage branding to build a culture that drives both employee satisfaction and business success.
What You'll Learn
+ How to create a clear brand that aligns and inspires your internal team.
+ Why your business is a game and how you get the right players to play the game with you.
+ Why company culture is a verb; an ongoing process, not a static goal.
+ Lessons from In-N-Out and Disneyland on creating a culture people want to be part of.
+ How small businesses can leverage brand clarity to foster a strong, engaged team.
+ Practical steps founders can take to create a healthy company culture that propels their business forward.
If you're a founder looking to align your team, boost morale, and create a company culture that fuels success, this episode is packed with insights you can start implementing right now.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
LinkedIn | Instagram
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
Founders future-proof their brands by observing luxury brands as they adapt to the experience economy — say hello to "Luxperience"
>> Get the Award-Winning Book (Brandy): BrandyBook.us
In this episode of Brandy, Reilly Newman and Scott Saunders dive into the experience economy, exploring how luxury fashion brands are pushing the boundaries with immersive experiences that don’t just sell products; they extend their brand into the lives of their audience. From cruise ships and coffee shops to restaurants, these brands are creating unique, unforgettable experiences that increase perceived value—all while not focusing on product sales. Reilly coined these luxury experiences as a "luxperience" for consumers and he defines what exactly it is.
But here's the kicker... you don’t need a massive budget to take these lessons and apply them to your small or medium-sized business. Whether you’re in fashion, hospitality, or even local retail, there’s a lot you can learn from these trailblazer brands.
What You'll Learn
+ How luxury brands use immersive experiences to enhance their brand’s perceived value.
+ What a luxperience means for your business
+ The psychology of brand experiences based on the principle of Joe Pine's Experience Economy.
+ Real-world examples from cruise ships, restaurants, and fashion retail — how these brands aren’t just selling products, but lifestyle experiences.
+ Why experience-driven branding is the future of marketing, and how it applies even to small businesses with limited resources.
+ Actionable takeaways for small and medium businesses to incorporate brand experiences without breaking the bank.
+ How to extend your brand's vibe beyond your product and create lasting customer relationships.
+ Insights on creating experiences that are memorable, emotionally resonant, and drive customer loyalty.
Whether you’re looking to create an immersive in-store experience or build a lasting relationship with your audience, this episode is packed with practical ideas to help your business grow through the power of brand experience.
Reference Links:
LV Ship: LINK(https://superfuture.com/2025/06/new-shops/shanghai-the-louis-opening/)
Ralph Lauren Coffee: LINK (https://www.ralphlauren.com/home-ralphs-coffee)
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
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About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
Every business has a history, but when should you actually use an 'established' date to build brand? It's not as simple as many believe....
>> Get the Award-Winning Book (Brandy): BrandyBook.us
In this Brandy Shot episode, Reilly Newman and Scott Saunders unpack one of the most misunderstood terms in branding: ‘established’. Having worked with both new businesses and century-old companies, Reilly and Scott understand the value of heritage and how to future-proof brand history.
While it’s often thrown around in logos and brand identities, is it actually helping your business? Or is it just a trend?
In many cases, it’s undermining your brand’s potential. We break down the design and strategy mistakes companies make, and show you how to use ‘established’ strategically when it adds value to your brand.
What You'll Learn
+ When ‘established’ works and when it diminishes your brand identity
+ The psychology of brand credibility and how using ‘established’ can create the wrong perception
+ Why non-transactional actions—like showing empathy or doing something "human"—can transform marketing.
+ Psychological insights on human behavior and how they relate to marketing success.
+ Common mistakes companies make with ‘established’ in logos and identities
+ Practical insights for founders, marketers, and designers to improve their branding strategy
+ Real-life examples of brands that succeeded or failed based on their use of "established"
Don’t let an overused term drag down your brand. This episode will give you the insights you need to craft a brand identity that resonates, connects with your audience, and builds real trust.
Listen now to learn how small businesses can capitalize on the history and heritage of your business and stay ahead of the curve.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
LinkedIn | Instagram
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.
In today’s competitive landscape, service businesses are at a crossroads. How do service businesses use brand to grow and thrive?
>> Get the Award-Winning Book (Brandy): BrandyBook.us
In this episode of Brandy, Reilly Newman and Scott Saunders break down how distinct branding is the secret to building lasting relationships with your customers, especially in the service industry. Whether you’re in B2B or B2C, your brand must stand out to create true value and connection. Most service businesses must sell to both B2B and B2C — how can brand help you accomplish this?
Drawing on real-world examples like interior designers selling intangible visions, and how A24 leveraged storytelling to create brand loyalty, Reilly and Scott discuss how service-based brands can leverage distinctiveness as a strategic advantage.
What You'll Learn
+ How service businesses can break through the noise with distinctive branding.
+ Why selling the intangible (like services) can be assisted by brand.
+ How brand gives shape to the intangible.
+ Why brand relationships are more critical than ever for service businesses—and how to build them.
+ How interior designers and other service-based companies can sell the intangible through smart brand strategy.
+ Actionable tips for small service businesses to use branding to increase market reach and profitability.
+ How A24’s membership model and storytelling create a distinct brand that resonates emotionally with customers, and what service brands can learn from them.
Service businesses often face the challenge of selling something that’s invisible, but with the right branding strategy, they can stand out and build trust. Listen now to learn how your service business can adapt and thrive in an increasingly crowded market.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
LinkedIn | Instagram
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.