A great company culture is the byproduct of a healthy brand. You must set the rules of the game... here's how...
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In this episode of Brandy, Reilly Newman and Scott Saunders discuss a game-changing approach to building company culture; through the power of brand.
A healthy brand doesn’t just influence customers, it fosters a strong internal culture that aligns with your mission. Brand clarity creates a common vision, where everyone knows “the game” they’re playing and the rules by which they play.
*Brand Clarity breeds brand confidence*
Reilly introduces the concept of culture as a verb, not a destination, explaining how culture is an ongoing, active process. Drawing on successful brands like In-N-Out and Disneyland, Reilly and Scott break down how small businesses can leverage branding to build a culture that drives both employee satisfaction and business success.
What You'll Learn
+ How to create a clear brand that aligns and inspires your internal team.
+ Why your business is a game and how you get the right players to play the game with you.
+ Why company culture is a verb; an ongoing process, not a static goal.
+ Lessons from In-N-Out and Disneyland on creating a culture people want to be part of.
+ How small businesses can leverage brand clarity to foster a strong, engaged team.
+ Practical steps founders can take to create a healthy company culture that propels their business forward.
If you're a founder looking to align your team, boost morale, and create a company culture that fuels success, this episode is packed with insights you can start implementing right now.
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About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.