Founders future-proof their brands by observing luxury brands as they adapt to the experience economy — say hello to "Luxperience"
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In this episode of Brandy, Reilly Newman and Scott Saunders dive into the experience economy, exploring how luxury fashion brands are pushing the boundaries with immersive experiences that don’t just sell products; they extend their brand into the lives of their audience. From cruise ships and coffee shops to restaurants, these brands are creating unique, unforgettable experiences that increase perceived value—all while not focusing on product sales. Reilly coined these luxury experiences as a "luxperience" for consumers and he defines what exactly it is.
But here's the kicker... you don’t need a massive budget to take these lessons and apply them to your small or medium-sized business. Whether you’re in fashion, hospitality, or even local retail, there’s a lot you can learn from these trailblazer brands.
What You'll Learn
+ How luxury brands use immersive experiences to enhance their brand’s perceived value.
+ What a luxperience means for your business
+ The psychology of brand experiences based on the principle of Joe Pine's Experience Economy.
+ Real-world examples from cruise ships, restaurants, and fashion retail — how these brands aren’t just selling products, but lifestyle experiences.
+ Why experience-driven branding is the future of marketing, and how it applies even to small businesses with limited resources.
+ Actionable takeaways for small and medium businesses to incorporate brand experiences without breaking the bank.
+ How to extend your brand's vibe beyond your product and create lasting customer relationships.
+ Insights on creating experiences that are memorable, emotionally resonant, and drive customer loyalty.
Whether you’re looking to create an immersive in-store experience or build a lasting relationship with your audience, this episode is packed with practical ideas to help your business grow through the power of brand experience.
Reference Links:
LV Ship: LINK(https://superfuture.com/2025/06/new-shops/shanghai-the-louis-opening/)
Ralph Lauren Coffee: LINK (https://www.ralphlauren.com/home-ralphs-coffee)
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About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.