In today’s competitive landscape, service businesses are at a crossroads. How do service businesses use brand to grow and thrive?
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In this episode of Brandy, Reilly Newman and Scott Saunders break down how distinct branding is the secret to building lasting relationships with your customers, especially in the service industry. Whether you’re in B2B or B2C, your brand must stand out to create true value and connection. Most service businesses must sell to both B2B and B2C — how can brand help you accomplish this?
Drawing on real-world examples like interior designers selling intangible visions, and how A24 leveraged storytelling to create brand loyalty, Reilly and Scott discuss how service-based brands can leverage distinctiveness as a strategic advantage.
What You'll Learn
+ How service businesses can break through the noise with distinctive branding.
+ Why selling the intangible (like services) can be assisted by brand.
+ How brand gives shape to the intangible.
+ Why brand relationships are more critical than ever for service businesses—and how to build them.
+ How interior designers and other service-based companies can sell the intangible through smart brand strategy.
+ Actionable tips for small service businesses to use branding to increase market reach and profitability.
+ How A24’s membership model and storytelling create a distinct brand that resonates emotionally with customers, and what service brands can learn from them.
Service businesses often face the challenge of selling something that’s invisible, but with the right branding strategy, they can stand out and build trust. Listen now to learn how your service business can adapt and thrive in an increasingly crowded market.
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About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.