The first Brandy Q&A episode!
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Reilly Newman and Scott Saunders tackle a question from listener Megan W. (USA) who asked about renaming during a rebrand.
Reilly and Scott unpack the decision from both a strategic and psychological angle, exploring how a name anchors perception, signals change, and impacts brand equity. They share real-world examples of when a rename unlocks growth and when it creates confusion.
What You'll Learn:
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About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a strategist, speaker, writer, and trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.