In this episode of the B2B Legend Show, Robert Bråkenhielm, co-founder of Resultify, shares his journey from self-taught coder to leading one of HubSpot’s top global partner agencies. He talks about how curiosity sparked his path into tech, the founding vision behind Resultify, and the challenges of managing multiple ventures.Robert also reflects on evolving their business model to focus on real outcomes, the importance of client engagement, and how AI is shaping the future of work. The episode wraps with rapid-fire questions revealing his leadership style and biggest lessons learned.Chapters: 00:00 Meet Robert Bråkenhielm01:12 Robert’s early career journey03:33 The founding of Resultify and its core vision05:20 Why self-awareness is key to career growth08:17 How Resultify’s business model evolved over time10:49 Becoming a top global HubSpot partner13:40 How Resultify collaborates with clients using results-based pricing15:33 Key lessons from managing multiple businesses18:51 Career highlights and moments of pride23:23 Getting started with AI in your company26:21 Quickfire round and final reflections

In this episode, Gabrielle Bäckman, Head of Partnerships at Teamtailor, shares how she went from cold calling in sales to leading global partnership strategy. She talks about finding her way into partnerships by accident, why consistency has been her biggest advantage, and how to build fewer but better partnerships. Gabrielle also reflects on what it means to lead with empathy, how to sell the value of partnerships internally, and the importance of staying aligned across the business.Chapters: 00:00 Introduction to Gabrielle Bäckman01:08 Gabrielle's Career Journey04:39 Lessons Learned in Career Progression10:30 Building Effective Partnerships13:30 Driving Growth Through Partnerships15:30 Aligning partnership with other functions 17:26 Leadership Style and Evolution20:01 Challenges in Leadership22:23 Advice for New Leaders23:53 Memorable Career Moments25:53 Future Trends in Partnerships27:50 Quickfire Questions

In this episode of the B2B Legend Show, Aref Abedi, CEO and co-founder of Jobylon, shares his career journey from engineering to entrepreneurship. He discusses the emotional decision-making that led him to start Jobylon, the importance of learning from failures, and the value of building a strong company culture. Aref emphasizes the significance of teamwork, cash flow management, and customer service in the success of a business. He also reflects on memorable moments in his career and offers insights into his leadership style and the evolving landscape of talent acquisition.Chapters: 00:00 From engineering student to SaaS entrepreneur02:45 Taking the leap: The emotional start of Jobylon05:30 Surviving early failures and staying the course09:30 Evolving as a founder: Delegation and knowing your strengths and weaknesses 12:21 Culture, cash flow, and the foundations of a great company20:44 Trends in talent and customer relationships22:34 Strongest career memories 24:11 Quick-fire questions

In this episode, Fredrik Kastenholm, co-founder and CRO of Omnitas Consulting, shares his career journey from studying law to becoming a successful consultant and CEO.

He discusses the importance of sales as a means to help others, the dynamics of consulting, and the challenges companies face in improving workflows.

Fredrik also highlights the role of AI and automation in business and shares insights about his company, Omnitas Consulting, and its innovative approach to management consultancy.Chapters:00:00 Fredrik Kastenholm's journey: From law to consulting05:02 Advice for Aspiring CEOs12:21 The spark behind Omnitas Consulting16:35 Workflow challenges and smarter ways forward21:15 Looking ahead: AI, automation, and workflow innovations25:10 Quickfire questions and goodbyes

In this episode, Johanna Sjölin shares her insights on how to lead and sell in a changing world, her unique career journey, and the importance of authenticity in marketing.

She discusses the challenges of navigating cultural differences in leadership, the evolving landscape of B2B marketing, and her personal approach to motivating teams. Johanna emphasizes the significance of embracing AI while maintaining human connections and highlights the shift towards community-centered marketing.

Her story is one of resilience, creativity, and a commitment to staying true to oneself in a rapidly changing industry.

Chapters:

00:00 Introduction

04:20 Johanna's journey: from retail to B2B marketing

09:28 Balancing professionalism and authenticity

11:30 Advice for marketers in a changing world

13:11 Leadership: Create the right environment 


17:00 Cultural challenges in global leadership

19:20 Proud Accomplishments and Personal Growth


23:20 How the traditional sales funnel has changed

28:50 Quick-fire questions

In this episode, George Brontén, CEO & Founder of Membrain, shares his entrepreneurial journey, insights into sales management, and the challenges faced in building successful teams.

He discusses the importance of understanding one's values, the role of AI in sales, and the need for continuous personal and professional development.

George emphasizes the significance of building trust in sales and the necessity of investing in people to navigate the complexities of the B2B landscape.

Chapters:

00:00 George Brontén's entrepreneurial journey

07:06 The inspiration behind Membrain

10:48 Challenges in sales and management

15:05 Setbacks, achievements, and learning moments in entrepreneurship

19:20 Advice for aspiring entrepreneurs

21:08 Future of sales and technology

23:40 Ending questions

In this episode, Hans Bunes, co-founder of Bunes and Ferenczi, shares the ups and downs of his career—from starting at HP to building his own company. We talk about the unexpected twists in his journey, the importance of relationships in business, and the challenges of entrepreneurship. Hans also shares some key sales lessons, like why understanding customer needs, staying accountable, and networking are essential for long-term success. Plus, we dive into how technology is shaping the future of B2B sales and strategy. If you’re interested in career growth, business strategy, or the realities of entrepreneurship, this conversation is packed with insights you won’t want to miss. Chapters: 00:00 Journey through career beginnings 04:45 Transitioning to self-employment 05:32 The importance of relationships in career 09:07 Founding Bunes & Ferenczi 12:01 Navigating challenges in business 13:34 Accountability and personal growth 17:02 Future trends in B2B tech 20:01 Vision for the next five years 21:32 Final thoughts and recommendations

In this episode, Johanna Korhonen, CSO at Dear Lucy, shares her career journey from aspiring teacher to successful sales leader in the B2B SaaS industry. She discusses the importance of adaptability, learning from mistakes, and the evolving landscape of sales, particularly the need for more women in the field. Johanna emphasizes the significance of persistence, the value of mentorship, and the impact of technology on sales processes. She also highlights future trends in B2B sales, including the focus on mental well-being and the importance of a balanced work-life environment. Chapters 00:00 Johanna's journey from teacher to sales leader 05:47 Lessons from expanding into new markets 11:49 Common pitfalls in B2B sales 12:35 Is cold calling dead? 16:25 Future trends in B2B sales 17:35 Future generation and work-life balance 21:40 Quickfire questions

In this episode, we sit down with Sara Storm, co-founder of Break the Box, to dive into her career journey in sales and her passion for redefining the profession. 

Sara highlights the essential skills for success in B2B sales, such as mental agility, the ability to understand customer perspectives, and creating compelling visions for clients. Sara also explores the evolving role of sales in the age of AI.

Tune in to learn how to embrace your uniqueness, break free from conventional thinking, and thrive in the ever-changing sales landscape!

Chapters

00:00 Introduction and career journey

05:51 The mentality of sales 

10:24 Skills for success in B2B sales 

16:24 Break the Box: Embracing uniqueness

19:59 The future of B2B sales: AI and Adaptation

22:40 Ending questions

In this episode, Fredrik Mellander, CEO and co-founder of Journeybee, takes us through his dynamic career journey—from his roots in sales to leading impactful partnerships.

He opens up about his experiences at different companies, the challenges he encountered along the way, and how these moments shaped his vision for building stronger, more effective partnership teams. Fredrik highlights the critical role of data in partnerships, and how Journeybee emerged as a solution to streamline partnership management.

Listening to this conversation, you'll learn how to build effective partnership teams, leverage data for success, and apply curiosity and continuous learning to your professional growth.

Chapters

00:00 Introduction and Career Journey

07:56 Building a partnership team 

09:09 Leadership Style, skills and traits  

13:47 The journey of Jounerybee

18:08 Starting a Business and Advice for Entrepreneurs

19:15 The future of the partnership space

21:35 Ending questions 

In this episode, we explore the journey of Cedric Notz, former Olympic skier turned founder and CEO of Float. Cedric shares how lessons from alpine skiing—persistence, learning, and enjoying the process—shaped his approach to entrepreneurship. Drawing on his athletic determination, Cedric overcame challenges to found Float, a non-dilutive funding platform for B2B SaaS companies. He emphasizes that the journey, with its ups and downs, is where real growth happens. Tune in to discover practical insights on persistence, navigating obstacles, and finding success in both business and personal development. Chapters: 00:00 Introduction and Background 02:41 The unique experience of competing in the Olympics 06:25 Developing the mindset of perseverance and growth 07:13 Overcoming challenges in entrepreneurship 11:43 The philosophy of enjoying the journey 13:00 Introducing Float: Non-dilutive funding for B2B SaaS companies 19:03 Finding the right Co-founders and complimentary skills 20:06 The future of Float and personal goals 22:20 Advice to younger self: keep learning and embrace AI 23:20 Quick end questions

Summary: In this episode, Michael Heiberg, CEO and founder of Ocean, delves into his extensive career journey, sharing the inspiration that led him to launch his company and the challenges he’s overcome along the way. He offers insights into the contrasting landscapes of the US and Nordic markets, highlights the critical role of automation in B2B growth, and discusses his vision for the future of Ocean. Michael reflects on the rewarding yet demanding path of entrepreneurship, recounting proud milestones and valuable lessons learned throughout his career. This conversation is packed with real insights into business, innovation, and what it truly takes to grow in the B2B world.

Chapters 00:00 Introduction and Career Journey 04:18 The Inspiration Behind Ocean.io 06:10 Automation in B2B Sales 09:40 Selling in the Nordics vs. the US 12:20 Challenges in Entrepreneurship 16:00 Breakthrough Moments 19:30 Feature of Ocean 21:29 End question

In this episode, we sit down with Wilma Eriksson, co-founder of Vloxq, to hear her inspiring career journey from personal trainer to successful entrepreneur. Wilma opens up about the challenges of building a SaaS business, offers valuable insights into the sales industry, and shares her perspective on future trends in the field. Discover how discipline, learning from others, and celebrating small wins can drive professional success. Whether you're interested in career transitions, the sales industry, or gaining wisdom from experienced business leaders, this episode is packed with actionable advice. _________________ Chapters: 00:00 Journey from Personal Trainer to Entrepreneur 05:20 The Thrill of Sales and Personal Growth 09:13 Founding Vloxq: Identifying Market Gaps 12:10 Challenges in Entrepreneurship 15:15 Future Trends in Sales and Technology 18:00 Quick ending questions

In this episode, Francisca Alliende, Senior Data Analyst at Mentimeter, shares her career journey from studying commercial engineering in Chile to working in data analytics in Sweden. Francisca also provides insights into her approach to problem-solving and she highlights the importance of documentation and communication in fostering effective collaboration. Additionally, she discusses current trends in the field, such as AI and self-service data, and shares her thoughts on the future of data analytics.

_____________ Chapters: 00:00 Introduction and Career Journey 04:04 Adapting to a New Country and Cultural Differences 06:15 Struggles and Overcoming Challenges in Early Career 09:01 Problem-Solving and Visualization in Data Analytics 12:02 Pitfalls and Collaboration in Data Analytics Teams 14:00 Trends and the Future of Data Analytics 15:40 Career Aspirations and Future Plans 17:02 Quickfire Questions: Insights and recommendations

______

Connect with Francisca here: https://www.linkedin.com/in/francisca-alliende-rojas/

Summary:

In this episode, Jan Benedikt Mundorf shares his journey into the sales world. He emphasizes the importance of ambition, hard work, and looking for the right people to succeed in sales.

Jan also provides valuable insights into effective sales strategies, the significance of personal branding on LinkedIn, and the future trends in B2B sales, including the impact of AI and the need for personalization.

The discussion ends with quickfire questions that reveal Jan's habits, learning sources, and recommendations for aspiring sales professionals.

Chapters:

00:00 Journey into Sales: A Personal Story

09:57 The Art of Sales: Strategies and Mindset

19:59 Leveraging LinkedIn for Sales Success

24:02 Future Trends in B2B Sales

28:00 Quickfire Questions: Insights and Recommendations

Connect with Jan on LinkedIn: https://www.linkedin.com/in/jan-b-mundorf/