In this episode, Johanna Korhonen, CSO at Dear Lucy, shares her career journey from aspiring teacher to successful sales leader in the B2B SaaS industry. She discusses the importance of adaptability, learning from mistakes, and the evolving landscape of sales, particularly the need for more women in the field. Johanna emphasizes the significance of persistence, the value of mentorship, and the impact of technology on sales processes. She also highlights future trends in B2B sales, including the focus on mental well-being and the importance of a balanced work-life environment. Chapters 00:00 Johanna's journey from teacher to sales leader 05:47 Lessons from expanding into new markets 11:49 Common pitfalls in B2B sales 12:35 Is cold calling dead? 16:25 Future trends in B2B sales 17:35 Future generation and work-life balance 21:40 Quickfire questions