In this episode, Hans Bunes, co-founder of Bunes and Ferenczi, shares the ups and downs of his career—from starting at HP to building his own company. We talk about the unexpected twists in his journey, the importance of relationships in business, and the challenges of entrepreneurship. Hans also shares some key sales lessons, like why understanding customer needs, staying accountable, and networking are essential for long-term success. Plus, we dive into how technology is shaping the future of B2B sales and strategy. If you’re interested in career growth, business strategy, or the realities of entrepreneurship, this conversation is packed with insights you won’t want to miss. Chapters: 00:00 Journey through career beginnings 04:45 Transitioning to self-employment 05:32 The importance of relationships in career 09:07 Founding Bunes & Ferenczi 12:01 Navigating challenges in business 13:34 Accountability and personal growth 17:02 Future trends in B2B tech 20:01 Vision for the next five years 21:32 Final thoughts and recommendations