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21st Century Entrepreneurship

Martin Piskoric

472 episodes

1 day ago

Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...

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Entrepreneurship

Self-Improvement

All content for 21st Century Entrepreneurship is the property of Martin Piskoric and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...

Show more...

Entrepreneurship

Self-Improvement

Episodes (20/472)

21st Century Entrepreneurship

Adam Cerra: Can You Sell Without Selling?

Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...

1 day ago

11 minutes

21st Century Entrepreneurship

Dwan Bent-Twyford: How Do You Earn Six Figures in Six Months?

Dwan Bent-Twyford is one of America’s most recognized real estate investors and educators, known for turning a $75 setback into a multimillion-dollar career. We spoke about how losing her home and car as a single mother became the catalyst for a 35-year journey and over 2,000 completed property deals. Her approach begins with empathy, not transactions. “People before profits,” she said, describing how she focuses on homeowners in distress—those facing foreclosure, divorce, or loss—rather than...

4 days ago

22 minutes

21st Century Entrepreneurship

John Frost: What’s your why—and are you ready to say yes?

John Frost is the Vice President of Enrollment Management and Marketing at Doane University with nearly 20 years in higher education across community colleges and private and public universities. We spoke about what it truly means to change lives through learning—and why education is not just for the gifted but for anyone curious enough to start. Frost believes that “what we do is what politicians, kings and queens promise to do—we change lives each and every day.” His approach goes beyond ac...

6 days ago

12 minutes

21st Century Entrepreneurship

Patrick Wood: Why Every Entrepreneur Should Plan for Failure?

Patrick Wood is a 30-year entrepreneur in finance and capital markets across Canada and the U.S., now leading an early-stage public company redefining how digital asset treasuries hedge risk. We spoke about what it really takes to endure the entrepreneurial grind — and why expecting failure can become your most powerful advantage. “Always plan on failure first,” Patrick says. “Expect it’s going to fail — then move, pivot, and adjust.” That mindset has guided his own journey, from stockbroker ...

1 week ago

18 minutes

21st Century Entrepreneurship

Gail Kasper: How logic saves your business from emotion?

Gail Kasper is an author, professional speaker, and performance coach who has spent over 15 years training entrepreneurs and executives—from solo founders to leaders in multi-billion-dollar companies—on leadership, customer service, and sales. We spoke about how few CEOs (only 15%) have ever been formally trained in sales, and why that missing skill often determines whether a business scales or stalls. Her approach centers on what she calls the Systematic Attitude Development Technique—a meth...

2 weeks ago

18 minutes

21st Century Entrepreneurship

Christopher Hossfeld: What can war teach us about leadership?

Christopher Hossfeld is a 27-year U.S. Army veteran and leadership educator who translates battlefield decision-making into modern business strategy. We spoke about how lessons from military history can sharpen leaders’ thinking, reduce bias, and strengthen organizations. “Investing in your people is the best way of spending your limited resources,” he explains—because leadership, at its core, is about leaving something that transcends business. Through his Barrel Strength Leadership framewor...

2 weeks ago

19 minutes

21st Century Entrepreneurship

Michael Jacobson: Can love and tech grow a $9M flower business?

Michael Jacobson is the CEO who transformed a struggling flower shop into a thriving, multi-location enterprise generating over $9 million in revenue. We spoke about how he acquired a near-bankrupt business and rebuilt it by blending technology, artistry, and a mission grounded in love rather than profit. “Profit’s a great thing,” he said, “but it’s a means to our greater why.” Instead of chasing corporate slogans about being “number one,” Jacobson focused on culture, human connection, and el...

2 weeks ago

18 minutes

21st Century Entrepreneurship

Iñigo Rivero: How TikTok Converts Viewers Into Customers?

Iñigo Rivero is the co-founder of House of Marketers and a former early TikTok Europe team member who helped transform the app from a lip-syncing platform into a global content powerhouse. We spoke about how he built a 50-person remote agency by turning short-form creativity into measurable results for brands. After leaving TikTok, Iñigo noticed that “brands didn’t know how to actually succeed on TikTok,” and decided to fill that gap. His journey began as a sales-driven professional who saw t...

3 weeks ago

20 minutes

21st Century Entrepreneurship

Brennan Haelig: From homeless to 7-figure agency?

Brennan Haelig is a digital marketer turned agency owner, and we spoke about going from sleeping in a 10×10 studio to leading a multi–seven-figure team of 18. “Back in 2018, I was homeless, sleeping in my recording studio,” he recalls, adding, “I remember having 50 cents in my bank account.” The early aim wasn’t millions—it was simply to support himself without “a full time corporate job.” His turning point came when he was let go from a part-time day job and had to go all-in. Growth followed...

3 weeks ago

26 minutes

21st Century Entrepreneurship

Kyle Whitehill: When should founders hand over the CEO role?

Kyle Whitehill is a former Vodafone executive who spent three decades inside global giants like L’Oréal, Diageo, and PepsiCo before asking himself, “Am I not entrepreneurial?” Seven years ago, he found out—leaving the corporate world to lead a smaller, founder-built company and test whether discipline and responsiveness could thrive in an entrepreneurial environment. He explained that his leadership philosophy rests on four pillars: responsiveness, authentic purpose, governance, and accountab...

3 weeks ago

37 minutes

21st Century Entrepreneurship

Alex Mehr: How to turn 10 rough ideas into one winning product?

Alex Mehr is a scientist-turned-entrepreneur who built and sold companies generating over a billion dollars in revenue. We spoke about how the speed and accessibility of AI have fundamentally changed what it means to be an entrepreneur today. “The best thing you can do is to become an idea machine,” he says — because execution cycles are now so fast that markets reward creativity and adaptability over long-term focus on a single idea. He calls this new model the “one-two punch”: first, turn a...

4 weeks ago

30 minutes

21st Century Entrepreneurship

Zylo Marshall: How Can Disabled Workers Go Beyond 9-to-5?

Zylo Marshall is a disability advocate and former real estate professional who built a life beyond government support. We spoke about how people with disabilities can pursue commission-based careers—like real estate or public speaking—without losing crucial benefits such as SSI. Zylo explains that “just because someone says no does not mean you stop trying,” emphasizing persistence and structured planning over dependence. After years of navigating complex disability and employment rules, Zylo...

1 month ago

29 minutes

21st Century Entrepreneurship

Mark Lee Fox: Can Energy Fields Heal PTSD and Arthritis?

Mark Lee Fox is a former Space Shuttle chief engineer who spent over 16 years at NASA before an unexpected event set him on a new trajectory. “My dog couldn’t come up the stairs one day,” he recalls, describing the moment that led him to explore energy-based healing technologies. Initially skeptical—“I’m a rocket scientist, so I thought that can’t be true”—Fox discovered that NASA had used pulsed electromagnetic fields (PEMF) since the 1970s to counter bone loss in space. Driven by both scien...

1 month ago

21 minutes

21st Century Entrepreneurship

Maria Gallucci: How can we truly listen without hearing?

Maria Gallucci is a top 1% realtor in Colorado and the author of Raised in Silence, a book inspired by her life as a child of deaf parents. We spoke about how growing up in both the hearing and deaf worlds taught her that “listening isn’t about hearing, it’s about paying attention,” and how that understanding shaped her career and advocacy for inclusivity. Her journey began when she was just twelve, interpreting for her parents as they bought their first home—without an interpreter present. T...

1 month ago

14 minutes

21st Century Entrepreneurship

Stewart Heath: From $20M up to broke—what saved him?

Stewart Heath is a certified public accountant with 40 years in business, and we spoke about the lessons he learned from building—and losing—a multimillion-dollar real estate portfolio. He explained how chasing aggressive growth left him vulnerable in 2008: “As of June 30th of 2008, I had a net worth upwards of $20 million…90 days later, I was probably underwater $5 million.” The turning point came when he realized reserves and risk controls mattered more than fast expansion. He now focuses o...

1 month ago

22 minutes

21st Century Entrepreneurship

Brett Swarts: How to Exit Bitcoin, Real Estate, or Business Tax-Free?

Brett Swarts is a best-selling author of Building the Capital Gains Tax Exit Plan and host of two finance podcasts. We spoke about how entrepreneurs, investors, and even Bitcoin holders can legally defer millions in taxes when selling highly appreciated assets. As founder of Capital Gains Tax Solutions, Brett has helped close over half a billion dollars in transactions. He explained why traditional tools like the Delaware Statutory Trust often fail business and crypto owners, noting, “It ties...

1 month ago

21 minutes

21st Century Entrepreneurship

Alan Porter: Can you secure $40K yearly for life?

Alan Porter is a retired Blackhawk instructor pilot who turned to financial advising after tragic events in his family. We spoke about how his military discipline—“I knew every nut, every bolt” of the helicopters he flew—shaped his approach to protecting families from financial risk. The turning point came when his daughter-in-law used a little-known life insurance rider during her cancer treatment. “If it had not been for that, my son would be bankrupt.” Since then, Porter has focused on str...

1 month ago

19 minutes

21st Century Entrepreneurship

Adam Hager: 19 Airbnbs in a year—without owning property?

Adam Hager is a former corporate sales professional who traded his stable 9-5 for a system of building cash-flowing Airbnbs. We spoke about how he scaled from pitching his very first landlord to managing over 40 properties while spending just “one to two hours a week max on managing.” His turning point came when he discovered Airbnb arbitrage—leasing properties and relisting them—combined with business credit to cover startup costs. “The very first person I ever pitched their property to actu...

1 month ago

12 minutes

21st Century Entrepreneurship

Ted Ryce: 5 health mistakes entrepreneurs keep making?

Ted Ryce is a fitness coach who has spent 25 years helping entrepreneurs and executives lose fat, build lean muscle, and sustain results without extreme diets. Known for training figures like Robert Downey Jr. for Iron Man, he traces his health journey back to rebuilding himself after the tragic murder of his brother. “Physical health was the way that I was able to get back to a good place,” he says, explaining why body and mind recovery became inseparable for him. We spoke about the five mis...

1 month ago

34 minutes

21st Century Entrepreneurship

Van Tucker: Can lockers unlock new revenue streams for you?

Van Tucker is VP of Technology Partnerships at Harbor Lockers and has been building digital platforms since middle school. We spoke about how entrepreneurs can turn everyday challenges into scalable business models by launching lean pilots, validating with customers, and adapting quickly. As he put it, “How do you take your idea and get in the field fast?” For Van, that meant starting small—five lockers in his hometown—to test use cases. From bread distribution to bag storage at nightclubs, “...

2 months ago

28 minutes