Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...
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Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...
Iñigo Rivero: How TikTok Converts Viewers Into Customers?
21st Century Entrepreneurship
20 minutes
3 weeks ago
Iñigo Rivero: How TikTok Converts Viewers Into Customers?
Iñigo Rivero is the co-founder of House of Marketers and a former early TikTok Europe team member who helped transform the app from a lip-syncing platform into a global content powerhouse. We spoke about how he built a 50-person remote agency by turning short-form creativity into measurable results for brands. After leaving TikTok, Iñigo noticed that “brands didn’t know how to actually succeed on TikTok,” and decided to fill that gap. His journey began as a sales-driven professional who saw t...
21st Century Entrepreneurship
Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...
