Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...
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Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...
Van Tucker: Can lockers unlock new revenue streams for you?
21st Century Entrepreneurship
28 minutes
2 months ago
Van Tucker: Can lockers unlock new revenue streams for you?
Van Tucker is VP of Technology Partnerships at Harbor Lockers and has been building digital platforms since middle school. We spoke about how entrepreneurs can turn everyday challenges into scalable business models by launching lean pilots, validating with customers, and adapting quickly. As he put it, “How do you take your idea and get in the field fast?” For Van, that meant starting small—five lockers in his hometown—to test use cases. From bread distribution to bag storage at nightclubs, “...
21st Century Entrepreneurship
Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...
