Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...
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Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...
Stewart Heath: From $20M up to broke—what saved him?
21st Century Entrepreneurship
22 minutes
1 month ago
Stewart Heath: From $20M up to broke—what saved him?
Stewart Heath is a certified public accountant with 40 years in business, and we spoke about the lessons he learned from building—and losing—a multimillion-dollar real estate portfolio. He explained how chasing aggressive growth left him vulnerable in 2008: “As of June 30th of 2008, I had a net worth upwards of $20 million…90 days later, I was probably underwater $5 million.” The turning point came when he realized reserves and risk controls mattered more than fast expansion. He now focuses o...
21st Century Entrepreneurship
Adam Cerra is a high-ticket sales expert who has closed more than $30 million in offers for coaches, consultants, and entrepreneurs. We spoke about how he teaches people to “sell without selling” — a process he calls inverse closing, where persuasion is replaced by empathy and guided conversation. As Adam puts it, “You’re not convincing anyone to buy anything. You’re getting your prospect to sell themselves for the offer.” His approach hinges on emotional intelligence — the ability to feel wh...
