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The Panel
Justin Jackson & Brian Casel
27 episodes
2 days ago
When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.
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Entrepreneurship
Technology,
Business
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All content for The Panel is the property of Justin Jackson & Brian Casel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.
Show more...
Entrepreneurship
Technology,
Business
Episodes (20/27)
The Panel
Maybe, do the opposite

AI dev is changing rapidly, and... AI dev is rapidly changing how we build websites and apps. Brian and Justin wrestle with this new reality and discuss the different phases of a startup, how indies can cultivate brand loyalty, and when you should maybe do the opposite of what everyone else is doing.


Timestamps:

  • (00:00) - What does Justin do all day?
  • (00:14) - Welcome to The Panel
  • (04:05) - The phases of startups
  • (20:04) - AI coding might be moving away from spec driven development
  • (27:52) - The future of products is shifting regularly
  • (31:46) - Building a website dynamically with AI
  • (46:41) - How much brand loyalty do we have in the age of AI?
  • (01:13:45) - Singing the counter melody

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Panel Animated intro
  • Hillcharts
  • Cheeky Pint interview with Anthropic founder
  • Derek Sivers article
  • Humanoid robot
  • OpenAI acquires app that watches you
  • Duer Jeans
  • Plain English podcast


Show more...
2 days ago
1 hour 25 minutes

The Panel
Bonus: "The Chat" theme song

During the last live recording, Justin made a quick song for the folks who show up every week in the livestream chat.

Dedicated to our regular "chat crew:" Zack, Dave Giunta, Emmett, Pascal, Ryan, Beau and more!

Lyrics

Verse 1:
They're typing fast when the stream goes live
Zack and Emmett keeping vibes alive
Technical issues? They don't care
Beau's reloading but they're all still there

Chorus:
Chat room warriors, showing up on time
Pascal's dropping wisdom, Michael's speaking his mind
From AgentOS to Rails debates
These are the people who won't wait!

Verse 2:
Justin's laughing when the servers crash
Ryan's asking questions, making comments flash
Dave's talking marketing, attribution's tough
Pritch upgraded, saying that's enough!

Chorus:
Chat room warriors, showing up on time
Inside jokes and asymmetric climbs
From normy business to the tech elite
These are the voices that can't be beat!

Bridge:
They guard their privacy but share their thoughts
Community guidelines, lessons taught
Believers and creators side by side
In the Panel's chat, there's nothing to hide!

Final Chorus:
Chat room warriors, every single week
Pascal and Helen, everyone unique
From bluegrass covers to the iron triangle
These are the people in the Panelangle!

Outro:
Yeah! The Panel Podcast crowd!
Typing their hearts out, screaming loud!
(Let's go! Let's go! Let's go!)

Made with Suno

Show more...
1 week ago
1 minute

The Panel
Going Back to Grade 12

Justin spoke to a grade 12 class about entrepreneurship, and was surprised by what he learned about teenagers.

Brian has thoughts on the impact of Agent OS v2.1 and struggles with the support burden of open-source software. 

They talk about “Wealth is the freedom from having to monetize every idea." Also: Johnny Ive and Rivian founder RJ Scaringe's product design processes.


Timestamps:

  • (00:00) - Now It's Time for The Panel
  • (01:30) - AI music creation
  • (05:45) - Segments update
  • (06:39) - Casel or Castle or ?
  • (07:55) - Justin's visit to a grade 12 entrepreneur class
  • (18:14) - What kinds of questions did the kids ask?
  • (23:31) - Projects that generate unwanted jobs
  • (40:25) - The relief of wealth DHH tweet
  • (56:19) - Jonny Ive and caring about design
  • (01:05:14) - Cheeky Pint podcast interview with Rivian founder

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Suno
  • Suno intro song for The Panel
  • Justin’s high school talk
  • Agent OS
  • Builder Methods Pro Discord
  • Tweet: “Wealth is the freedom from having to monetize every idea”
  • Survey: How does Basecamp get new customers?
  • Cheeky Pint podcast interview with Rivian founder


Show more...
1 week ago
1 hour 20 minutes

The Panel
Double duty with Aaron Francis

Aaron Francis joins The Panel this week to talk about entrepreneurship, programming, and parenting. We chatted about how personal experiences shape our business journeys, the evolution of programming tools, and the importance of identifying market signals for success. 


Timestamps:

  • (00:16) - Aaron Francis joins The Panel
  • (02:06) - How we're teaching our kids about programming?
  • (09:36) - The gap between AI code and design
  • (16:04) - How much AI are we using to write newsletters?
  • (20:22) - The web feels like it's back
  • (21:26) - Signals your business is working
  • (43:47) - Navigating when to pivot
  • (52:56) - What would you say to grade 12 class?
  • (01:12:26) - How to decide what product to work on next
  • (01:22:12) - Recording live streams of working sessions
  • (01:35:35) - Worrying about ideal customers vs just trying stuff

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Mostly Technical
  • Aaron Francis
  • Ian Landsman
  • Dancing Without A Partner – Signal v. Noise
  • Paper – design, share, ship
  • Newsletter - Aaron Francis
  • Phil Vischer - Wikipedia
  • ThePrimeagen - YouTube


Show more...
2 weeks ago
1 hour 40 minutes

The Panel
Surviving on the internet

Justin is impressed with V0's ability to build working prototypes quickly. We've also got Sora 2 thoughts. And... what should we teach our kids when AI makes everything easy? Brian launches Agent OS v2. Could either of us survive without the internet for more than a day?


Timestamps:

  • (00:00) - This can be the show
  • (00:20) - Prototyping Transistor's episode creation UI in v0
  • (05:39) - Who would be working on this kind of project at Transistor?
  • (12:55) - Our thoughts on Sora 2
  • (21:00) - How will we be able to tell what's human creations vs AI?
  • (31:40) - Are kids growing up being too dependant on AI?
  • (49:30) - What motivates us is different for each person
  • (56:42) - Is building in AI the key to revenue?
  • (01:02:10) - How has the launch of AgentOS v2 going?
  • (01:06:47) - Customers pulling vs pushing to customers
  • (01:09:55) - Brian's thinknig around content for pro members
  • (01:16:15) - Could we survive in a cabin in the woods without internet?

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Sora by ChatGPT
  • 0xFramer on X
  • Cheeky Pint: Des Traynor on Intercom (transcript at 35m15s)
  • Mind the Game Podcast
  • Tony Dinh: Oct 2025 Updates - Code, Money, and Travel
  • TypingMind - LLM Frontend Chat UI
  • Agent OS - AI Coding Agents System
  • Spec-Driven Development Workshop
  • Mostly Technical: Vision Quest
  • Justin Jackson: 2017 Year in Review
  • Alex Duggleby on AI and Junior Developers
Show more...
3 weeks ago
1 hour 35 minutes

The Panel
Will vibe coding and AI give product people an advantage?

Justin Jackson and Brian Casel discuss the evolving landscape of entrepreneurship, particularly in the context of AI's impact on product development, creativity, and the job market. They explore the importance of having a clear vision when using AI tools, the challenges faced by junior developers, and the enduring need for human connection in art and media. The discussion also touches on the future of work, the role of AI in enhancing productivity, and the implications for artists and creators in a rapidly changing environment.


Timestamps:

  • (01:48) - Vibe coding a marketing tool for Transistor
  • (11:23) - Coding with AI vs designing with AI
  • (18:35) - Is vibe coding a playground or for serious development work?
  • (24:57) - Negativity around AI and building
  • (46:24) - Artists and AI
  • (01:00:36) - Will we ever go back to the social days of Twitter
  • (01:08:34) - What are your Q4 goals? Do you think about end of the year business planning?
  • (01:31:27) - The importance of telling people what you're doing
  • (01:42:53) - The benefits of a long career

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • v0 by Vercel
  • Dribbble 
  • Balsamiq
  • Big Tech Told Kids to Code. The Jobs Didn’t Follow. - The New York Times
  • Aaron Francis on X
  • The Last Days Of Social Media
  • Stratechery by Ben Thompson
  • Dithering
  • Agent OS
Show more...
3 weeks ago
1 hour 48 minutes

The Panel
Business vibes

Justin vibe-coded an app 5 minutes before recording this episode. Justin and the Transistor team just got back from Banff for their annual company retreat. How do these retreats actually work? What are they good for? Brian has some pretty good signups for Builder Methods Pro memberships! (How can he keep that momentum going?) He's also juggling Agent OS customer support.


Timestamps:

  • (00:00) - Intro
  • (00:21) - Justin's been vibe coding again
  • (02:11) - Transistor's company retreat
  • (14:48) - The benefits of hiring a photographer for team retreats
  • (21:56) - Laying out the vision for Transistor
  • (25:23) - An easy way to tell how often you're shipping new features
  • (34:45) - Builder Methods workshop update
  • (41:31) - Selling annual subscriptions
  • (46:40) - The mixture of feelings around launching
  • (48:52) - The struggle of dealing with inbound messages
  • (54:47) - Figuring out how to help teams as well as individuals
  • (57:54) - What do Justin and Jon want next?
  • (01:16:08) - Should we think about our competitors?
  • (01:31:44) - Vibe coding vs AI assistant in the code

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Justin's vibe-code app: Segments – Podcast recording timer
  • Justin's app demo video
  • Town of Canmore
  • Chris Enns: podcast editor
  • Build Your SaaS | An update from Justin and Jon
  • What's Next? with Brian Casel
  • Claude Code | Claude
  • Fast and reliable end-to-end testing for modern web apps | Playwright
Show more...
1 month ago
1 hour 39 minutes

The Panel
Business Dad, digital fatigue, Outro.fm, Builder Methods

We're joined by Ian Landsman, from the Mostly Technical podcast, joins us to chat about Outro.fm and Helpspot. We talk digital fatigue, the challenges of maintaining an online presence, the importance of building a community around shared interests, finding the right audience, and balancing personal goals with business objectives. As Brian⁩ prepares to launch Builder Methods Pro, we debate the value of community feedback and the potential for unforeseen opportunities in creating content online. Ian talks with us about the development of Outro.fm as an all-in-one solution for podcasters, the importance of building a membership community, the production side of podcasting tools, and the challenges faced in the podcasting market. Also: the difference between one-time sale products (courses) and SaaS.

Timestamps:

  • (00:06) - The pre-show is the show
  • (00:23) - Quitting Twitter
  • (06:19) - Redesigning his website with AI
  • (07:53) - Deciding on what a channel is for
  • (13:59) - Chasing views and likes
  • (20:58) - What are we up to this week
  • (29:36) - Why subscription and community vs team training and consulting
  • (50:32) - What should the premium content be for day one?
  • (57:08) - What is Outro.fm?
  • (01:15:04) - Who are Outro.fm's competition?
  • (01:21:47) - Selling sponsorships for podcasts as a product
  • (01:25:43) - The bet on how much revenue you'll get from your work
  • (01:43:59) - Step 1: Become famous

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Ian Landsman
  • A Smart Bear
  • Builder Methods | Training for AI-first software developers
  • Outro.fm
  • Mostly Technical Member Site | Outro
  • The Podcast Website Builder | Podpage
  • Luma · Delightful Events Start Here
  • The Changelog podcast
  • Syntax - Web Development Podcast
  • Help desk software for effortless email support
Show more...
1 month ago
1 hour 57 minutes

The Panel
Why does the same amount of effort produce wildly different results?

Brian is wondering: how do you manage a popular open source project? Justin went to Toronto and introduced his son to Adam Wathan, Wes Bos, Steve Schoger, and Caleb Porzio. Why does the same amount of effort produce wildly different results? And... is everyone getting tired of all this copycat content that's optimized for algorithms? 

Timestamps:

  • (00:20) - Preview of what we're going to talk about
  • (02:11) - Builder Methods Pro and AgentOS
  • (03:58) - The importance of human content in an age of algorithmic feeds
  • (25:55) - Connecting with people in real life
  • (33:52) - Zeroing in on Builder Methods revenue
  • (48:25) - Managing an open source project in public
  • (59:22) - The importance of enthusiasm in projects
  • (01:12:21) - Effort and outcome

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Sam Sulek YouTube Channel
  • Builder Methods Workshop
  • Justin’s Toronto Hangout
  • Marketing is a Transfer of Enthusiasm
  • Agent OS GitHub Project
  • Open Source Contribution Guidelines (Litestream)
  • 37signals Book Royalties Revenue
  • Effort vs Outcome Blog Post
  • 1,000 True Fans
  • Omarchy 2.0
  • Wes Bos
  • Downie - YouTube Video Downloader for macOS
Show more...
1 month ago
1 hour 42 minutes

The Panel
A framework for getting what you want

Justin's been using Stripe Sigma to learn a lot more about the history of revenue at Transistor. He had a phone call with Jason Cohen about how to get what you want out of your business. And Brian talks through the same frameworks to figure out what might work best for Builder Methods including exploration of courses, cohorts, community, and more.

Timestamps:

  • (00:06) - We're back!
  • (00:59) - Brian's healthcare journey
  • (09:36) - Deep dive into Stripe Sigma and Transistor's history
  • (37:38) - Asking yourself the hard questions about your business
  • (42:12) - The value of taking a win now
  • (57:29) - What does Brian want with BuilderMethods
  • (01:14:35) - Rob Snyder's Pull framework
  • (01:30:48) - Can you do community well without the time commitment?
  • (01:35:17) - Cohort vs courses
  • (01:57:23) - How long is a long podcast episode?

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Jason Cohen: About the author
  • Mostly Technical
  • ChartMogul | CRM & Subscription Analytics built for B2B SaaS growth
  • Message from Paddle
  • Kit: Email-First Operating System for Creators (formerly ConvertKit)
  • Build Your SaaS | The “charge more” debate
  • Average Podcast Downloads: Podcast Measurement and Growth
  • Finding Fulfillment
  • Agent OS | A free open-source system to train smart AI coding agents
  • The PULL framework - by Rob Snyder
  • Jay Clouse - Creator Science
  • Learn Laravel | Laracasts
  • Wes Bos
  • Learn Ruby on Rails | GoRails
Show more...
2 months ago
1 hour 58 minutes

The Panel
Should we be outsourcing customer support to AI chatbots?

Justin is wondering whether AI customer support is worth it. Brian is navigating the emotional rollercoaster of YouTube. He's wondering whether he should pursue sponsorships as a revenue stream. Brian introduces Agent OS, a new development tool designed to streamline coding processes when working with AI tooling (which got a big reaction during the live stream).


Timestamps:

  • (00:33) - Justin's experiment with AI support chat bots
  • (15:20) - Do you want AI writing your responses?
  • (19:06) - Trying to figure out why Brian's latest video didn't work as well
  • (26:35) - How important is it to keep publishing every week?
  • (30:56) - Thinking sponsorship vs products
  • (45:36) - The value of community
  • (56:23) - What is Agent OS?
  • (01:05:00) - Should Agent OS be free?

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Bento
  • Transistor’s new customer service page
  • Agent OS
  • Agent OS on GitHub
  • Brian’s YouTube
  • Colin and Samir interview by Jay Clouse
  • Colin and Samir
  • Jay Clouse’s revenue breakdown
  • Wes Bos
  • Syntax.fm
Show more...
3 months ago
1 hour 14 minutes

The Panel
I don't love SaaS anymore

AI and programming is a hot topic, and it feels like Brian⁩ has found that "founder/audience" fit where his interests align with a wave of audience interest. He and Justin discuss their process for making YouTube videos. Justin also asks: "how do we ensure that our worst tendencies don’t bloom" when we're making products? (Founder retreats and masterminds come up). The big topic: Brian's not loving SaaS (anymore).


Timestamps:

  • (00:06) - Brian's YouTube journey
  • (04:29) - What Brian's hoping BuilderMethods could be
  • (08:26) - What does Brian's YouTube video script look like?
  • (10:59) - Why is AI so bad for YouTube editors?
  • (16:57) - One thing Descript really nails
  • (19:44) - How Steve Jobs ruined his early companies
  • (24:25) - Learning about your blindspots
  • (28:40) - Seeking connection in mastermind groups or conferences
  • (38:00) - How can we make sure we don't follow our worst impulses?
  • (42:23) - Zooming in on our battery: what gives us energy?
  • (53:00) - Getting alignment between what you love and what makes you money
  • (01:00:10) - What might not work for one person, can be a smash hit for another
  • (01:03:20) - What is the paid value of content lead companies?
  • (01:21:07) - There are business models that are difficult

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Clarity Flow - Brian's SaaS product
  • Transistor.fm - Justin's company
  • Builder Methods
  • The Panel Podcast (@panelpodcast.com) | TikTok
  • Descript: Edit Videos & Podcasts Like a Doc | AI Video Editor
  • DaVinci Resolve | Blackmagic Design
  • Dithering
  • Daring Fireball
  • Shawn Blanc: Focus Like a Boss
  • calf + clover creamery
  • Daniel Pink
  • Tally
  • Profit First - Mike Michalowicz
  • Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas
  • Apple in China
  • Justin’s BlueSky post on Steve Jobs
  • The Pull Framework
  • Bowling drawing
  • Marketing help for programmers, software companies, and SaaS
  • Checklist idea for marketing page
  • Profit first professionals
Show more...
3 months ago
1 hour 26 minutes

The Panel
What's in Justin's Buckets?

It's Justin's turn in the hot seat to talk about what he's got in his buckets: which projects make the most money? Which take the most time? Where is he focused on breaking new ground? How does Transistor, The Podcast Standards Projects, and other projects he's got going all fit together? Plus: what kind of grit, desire, and resilience do you need to actually build a company that works?


Timestamps:

  • (01:09) - Why Brian will never join your Slack
  • (04:54) - What email client did Brian switch to?
  • (16:56) - Justin's matrix of boxes
  • (17:58) - What are Justin's boxes?
  • (19:54) - What is the Podcast Standards Project?
  • (28:57) - The benefits of working in the same place together
  • (35:49) - Pushing back on Justin's time allotement
  • (38:48) - What's the work in the investment portfolio?
  • (48:34) - Having the motivation and ability to commit
  • (58:24) - Running your own business + a family changes the calculations
  • (01:01:04) - Getting encouragment from simple projects

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Illustration: Justin's buckets
  • Instrumental Components - Brian's new product
  • Clarity Flow - Brian's SaaS product
  • Transistor.fm - Justin's company
  • Builder Methods
  • Instrumental Components
  • HEY – A delightfully fresh take on email + calendar, from 37signals
  • Superhuman | The most productive email app ever made
  • Shortwave | Download
  • Readwise
  • Podcast Standards Project | Advocating for open podcasting
  • ProjectionLab - Modern Financial & Retirement Planning Tools
  • Tiny | We buy wonderful businesses
  • Going independent (2016 year in review)
  • Here are some other podcasts we like
  • For next week: Andrew Wilkinson's tweet about AI
Show more...
4 months ago
1 hour 7 minutes

The Panel
"Happy little shovels"

Brian Casel shares a first look at BuilderMethods.com. Brian dig into how he's going to grow an email list from scratch, and we had a great chat about what makes an email newsletter awesome.

The bulk of our chat was about honestly assessing the resources, time, and energy Brian is putting into each project, and how much revenue each project is producing. (Check out Justin's diagram here)


Timestamps:

  • (00:05) - We're back live!
  • (01:15) - What is BuilderMethods.com?
  • (04:04) - Brian's building a newsletter builder first
  • (08:17) - What makes a good newsletter?
  • (15:44) - Do videos work in email newsletters?
  • (20:00) - Next steps for Brian in the business: products to offer?
  • (22:17) - Offering consulting and coaching
  • (25:20) - Does it all feel overwhelming to take on?
  • (30:53) - Visualizing Brian's project's revenue vs time
  • (34:05) - Audience building vs Saas building
  • (41:56) - How excited is Brian about each project?
  • (58:14) - How do you quantify the time and revenue?

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Instrumental Components - Brian's new product
  • Clarity Flow - Brian's SaaS product
  • Transistor.fm - Justin's company
  • Builder Methods
  • Instrumental Components
  • Audience Ops
  • Justin’s “Bob Ross” strategy diagram
  • Marketing for Devs
  • Curated
  • Mailbrew
  • A Book Apart
  • Web framework popularity
  • Hitenism
  • Aaron Francis Newsletter
  • Tangle
  • Product market fit collapse
  • Why Justin pivoted businesses in 2018
Show more...
4 months ago
1 hour 9 minutes

The Panel
Brian Launches His New Project

Brian's walking through the new website and idea he's launching and getting Justin's feedback on what he thinks will work and what could use refining, the struggle of creating video content in 2025, keeping course content fresh, whether another podcast is the best use of time, and whether targeting junior or professional software developers is the best route to go.


Timestamps:

  • (00:00) - What broke the internet?
  • (02:00) - Sports is heartache
  • (05:49) - The trouble with hosting video costs
  • (24:57) - What is Brian launching?
  • (35:13) - The struggle of creating video content
  • (37:48) - How are people finding the videos on YouTube?
  • (47:19) - What do we think about the revenue opportunities for Brian's idea?
  • (51:49) - Keeping a course and content fresh in 2025
  • (59:38) - Should Brian start another podcast?
  • (01:04:21) - Should I target junior or professional software developers with AI training?
  • (01:22:20) - Live shoutouts

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Instrumental Components - Brian's new product
  • Clarity Flow - Brian's SaaS product
  • Transistor.fm - Justin's company
  • Amazon S3
  • Mux
  • HTTP Live Streaming
  • Delivering 15TB of 4K video with Cloudflare R2 for $2.18
  • How About Tomorrow?
  • Cloudflare Stream
  • FFmpeg
  • How Vibe Coding Goes PRO
  • buildermethods.com
  • Descript
  • ScreenFlow
  • Telestream Blog
  • Stephen Robles
  • Mostly Technical
  • CRUSH Your Backlog With Background Agents in Cursor
  • No, AI Won’t Turn Everyone Into App Developers
Show more...
4 months ago
1 hour 23 minutes

The Panel
Changed my mind: AI is actually good for coding

Big episode! Brian shares the results of his launch of Instrumental Components (sales numbers, and how he's feeling). He also talks about his next project: helping devs and teams navigate how to use AI in software development and design. This episode was recorded live, with tons of folks joining us in the "panel" chat. Adam Wathan ended up joining us last-minute to talk about how he's changed is mind on AI and coding, and how AI is affecting Tailwind's business.


Timestamps:

  • (02:50) - What is Instrumental Components and how has the launch been?
  • (11:06) - Why not go for something big?
  • (24:26) - What you hear online vs the reality of what's going on
  • (29:24) - Pricing change for Instrumental Components
  • (34:04) - Where Brian's going next
  • (51:42) - Adam Wathan on how they're using AI
  • (01:06:14) - Writing PRD for AI instead of prompt writing
  • (01:09:39) - How is AI going to affect Adam's business?
  • (01:24:03) - Vibe coding personal projects

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Instrumental Components - Brian's new product
  • Clarity Flow - Brian's SaaS product
  • Transistor.fm - Justin's company
  • Integrate Open AI and Anthropic APIs into your Rails applications (video)
  • Rob Walling's Stair Step approach
  • Vercel's new V0 AI tool
  • Thorsten Ball's article: How to build an agent
  • Mostly Technical | 85: Screencasting.com Launch Failure
  • The Steve Ballmer Interview: The Complete History and Strategy
  • TaskMaster AI Solutions
  • Claude Code Overview
  • AI Video Editor
  • Figma AI Creativity
  • Rand Fishkin on Marketing
Show more...
4 months ago
1 hour 32 minutes

The Panel
Back from London UK – so much to talk about

Justin just got back from a big trip to London UK for the podcast industry conference, and honestly, it's got him thinking about some big thoughts about the podcasting medium. This episode starts out with an honest chat between Brian and Justin: 'How are you feeling about the podcast so far?'


Timestamps:

  • (00:06) - Just the two of us
  • (01:06) - The struggle with guests on a podcast
  • (10:33) - What if we did it live?
  • (16:46) - What's Justin been up to?
  • (20:28) - How does the shift in podcasting affect Transistor?
  • (24:50) - Justin's universal theory about podcasting
  • (39:51) - One reason Justin is hopeful
  • (43:42) - The pipeline problem is a big one for startups
  • (51:19) - How could Transistor work in a video podcast world
  • (57:53) - Why Justin is hopeful about Apple Podcasts

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • The Podcast Show
  • Instrumental Components - Brian's new product
  • Clarity Flow - Brian's SaaS product
  • Transistor.fm - Justin's company
Show more...
5 months ago
1 hour 9 minutes

The Panel
Brian's launch – how did it go?

Justin and Brian talk about how Brian's launch for Instrumental Components went. "Some things are way harder now that I'm older." Brian describes some of the technical challenges faced during the launch. There's also a meaty section about how much AI to use in software development (and how Brian uses it). At the end, Justin provides some feedback on Brian's pricing and marketing strategy.


Timestamps:

  • (00:05) - Introduction
  • (02:00) - Brian's early access launch
  • (04:15) - The fear that nobody is going to buy
  • (06:45) - Sass vs product
  • (09:43) - How does it feel to launch a product as a solo person?
  • (13:11) - Hiring vs doing it yourself + AI
  • (24:20) - Are we losing the shared experience?
  • (37:20) - Why are you batching invites out?
  • (46:23) - The pricing decision
  • (51:13) - The importance of positioning
  • (55:40) - Why should this be a subscription?
  • (01:04:38) - The importance of getting other people telling your story
  • (01:09:23) - How to ask for social support from your people
  • (01:17:16) - What's Justin up to next

Tell us what you think! 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Aaron Francis' tweet
  • Adam Wathan
  • How About Tomorrow?
  • The REWORK Podcast
  • Replit
  • Statamic
  • Gravity Forms
  • Tailwind UI Components
  • Radical Design Course
  • Instrumental Components - Brian's new product
  • Clarity Flow - Brian's SaaS product
  • Transistor.fm - Justin's company
Show more...
5 months ago
1 hour 18 minutes

The Panel
"I hit my initial goal for my business – what's next?"

Justin is wrestling with strategic decisions for Transistor after hitting his initial "success goal," while Brian is two weeks away from launching a new Rails components product and grappling with how to reach his target audience.


Timestamps:

  • (00:06) - What are we talking about in this episode?
  • (01:41) - The importance of a founder or CEO
  • (05:40) - Learning about marketing from politics
  • (18:27) - Thinking about the next phase of Transistor
  • (36:27) - Not knowing how a new product or service will be recieved until you launch it
  • (48:34) - Being in motion in the direction you think you need to move
  • (53:12) - Trying to figure out what makes me different
  • (01:00:26) - Brian sharing his survey
  • (01:09:35) - How do the rest of us reach people?
  • (01:21:38) - SEO ideas in 2025

Tell us what you think! 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Podcast Movement: The World’s Largest Podcasting Community | Events, Resources & More!
  • Justin Jackson – SaaS, bootstrapping, marketing
  • Jordan Gal Voice AI
  • Marketing Automation
  • Customer Engagement
  • Email-First OS
  • AI Video Editing
  • AI Code Editor
  • .NET & JavaScript Libraries
  • Instrumental Products - Brian's company
  • Clarity Flow - Brian's SaaS product
  • Transistor.fm - Justin's company
Show more...
5 months ago
1 hour 26 minutes

The Panel
"Waiting for the Dam to Break" - Jordan Gal's bet on voice AI

Jordan Gal is breaking the mold with his new startup Rosie. He's targeting non-technical small business owners using consumer-style marketing rather than the B2B approaches most SaaS use. He talks about the opportunities and risks with AI-based startups, and how he's waiting for the "dam to break."


Timestamps:

  • (00:00) - Intro
  • (03:42) - Using what I want to listen to to guide what I create
  • (12:10) - The advantage of finding your audience
  • (16:26) - What kinds of experiments have you run lately?
  • (23:28) - What is the marketing strategy for Rosie?
  • (33:10) - Struggling with content creation
  • (47:28) - It can be dangerous when your audience is also your customers
  • (54:02) - Content is not the end goal
  • (01:05:19) - Building a business on tradespeople

Tell us what you think! 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Rosie - AI Call Answering Service
  • Jordan Gal - Portland, Oregon, rallyon.com | about.me
  • Post Purchase Offers
  • Brian Casel
  • Bootstrapped Web
  • Wireframing Tools
  • Instrumental Products - Brian's company
  • Clarity Flow - Brian's SaaS product
  • Transistor.fm - Justin's company
Show more...
6 months ago
1 hour 8 minutes

The Panel
When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.