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The Panel
Justin Jackson & Brian Casel
27 episodes
5 days ago
When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.
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Entrepreneurship
Technology,
Business
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All content for The Panel is the property of Justin Jackson & Brian Casel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.
Show more...
Entrepreneurship
Technology,
Business
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"Happy little shovels"
The Panel
1 hour 9 minutes
4 months ago
"Happy little shovels"

Brian Casel shares a first look at BuilderMethods.com. Brian dig into how he's going to grow an email list from scratch, and we had a great chat about what makes an email newsletter awesome.

The bulk of our chat was about honestly assessing the resources, time, and energy Brian is putting into each project, and how much revenue each project is producing. (Check out Justin's diagram here)


Timestamps:

  • (00:05) - We're back live!
  • (01:15) - What is BuilderMethods.com?
  • (04:04) - Brian's building a newsletter builder first
  • (08:17) - What makes a good newsletter?
  • (15:44) - Do videos work in email newsletters?
  • (20:00) - Next steps for Brian in the business: products to offer?
  • (22:17) - Offering consulting and coaching
  • (25:20) - Does it all feel overwhelming to take on?
  • (30:53) - Visualizing Brian's project's revenue vs time
  • (34:05) - Audience building vs Saas building
  • (41:56) - How excited is Brian about each project?
  • (58:14) - How do you quantify the time and revenue?

YOU ARE THE PANEL – send us your thoughts 🗣️
  • 🎤 Send us an audio or video message
  • 📧 Email us: panelpodcastshow@gmail.com
  • 📺 Leave a comment on YouTube
  • 🦋 Reply on Bluesky

Links mentioned in this episode

  • Instrumental Components - Brian's new product
  • Clarity Flow - Brian's SaaS product
  • Transistor.fm - Justin's company
  • Builder Methods
  • Instrumental Components
  • Audience Ops
  • Justin’s “Bob Ross” strategy diagram
  • Marketing for Devs
  • Curated
  • Mailbrew
  • A Book Apart
  • Web framework popularity
  • Hitenism
  • Aaron Francis Newsletter
  • Tangle
  • Product market fit collapse
  • Why Justin pivoted businesses in 2018
The Panel
When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.