Jordan Gal is breaking the mold with his new startup Rosie. He's targeting non-technical small business owners using consumer-style marketing rather than the B2B approaches most SaaS use. He talks about the opportunities and risks with AI-based startups, and how he's waiting for the "dam to break."
Timestamps:
- (00:00) - Intro
- (03:42) - Using what I want to listen to to guide what I create
- (12:10) - The advantage of finding your audience
- (16:26) - What kinds of experiments have you run lately?
- (23:28) - What is the marketing strategy for Rosie?
- (33:10) - Struggling with content creation
- (47:28) - It can be dangerous when your audience is also your customers
- (54:02) - Content is not the end goal
- (01:05:19) - Building a business on tradespeople
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