This episode of The Marketing Careers Podcast welcomes pricing and product marketing leader, Robert Campbell. Robert has worked in various product and pricing roles with SaaS and tech companies like PayPal and, in his current role, at Klarna. In this episode, Robert dives into the transformative power of generative AI in marketing. With a rich background that spans finance to product marketing, Robert offers a unique perspective on the integration and impact of AI tools in the marketing sector, specifically with go-to-marketing campaigns. "Computers have really not been able to be creative in the same way humans can," Robert points out, challenging the audience to view AI as a tool rather than a replacement for human creativity. He discusses the importance of understanding AI's capabilities and limitations, urging marketers to experiment with AI to enhance efficiency without sacrificing the creative essence vital to compelling marketing. Highlighting his practical experiences and the lessons learned, Robert provides actionable advice for marketers at all levels. "Just play around with it...that's how I learned," he encourages, showcasing how hands-on experience with AI can demystify its complexities and reveal its potential. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Robert.

This episode of The Marketing Careers Podcast welcomes tech marketing leader, Benjamin Hoehn. Ben has worked in various SaaS and tech startups, and is now the VP of Marketing for AI Tech company MARZ (Monsters, Aliens, Robots, Zombies). In this episode, Ben shares his journey from a database engineer to a marketing visionary, emphasizing the pivotal role of curiosity in embracing new technologies. He introduces us to the concept of using generative AI to create "straw man" drafts—first steps that streamline creativity without the personal bias tied to traditional brainstorming. Ben discusses the practical applications and efficiencies brought by AI, from speeding up content creation to enhancing operational procedures within marketing teams. He also touches on the potential risks and the importance of establishing robust AI policies to safeguard sensitive data. Ben also provides a glimpse into the future, discussing new roles that might emerge in the marketing landscape as AI technologies and LLM's (Large Language Models) evolve. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Ben.

This episode of The Marketing Careers Podcast welcomes Jodie Lail from GE Healthcare. Jodie shares her marketing career journey from a budding doctor to a leader in revenue marketing. Leveraging her unique background in biotechnology and microbiology, Jodie dives deep into the role of artificial intelligence (AI) in revolutionizing marketing strategies within the healthcare sector. She shares insightful examples of how AI has not only streamlined operations but also significantly boosted creative output and personalized marketing efforts. Jodie shares her specific tips for strategic use of AI in compliance-heavy environments, ensuring all creative outputs are rigorously vetted. Her discussion about forming a dedicated 'tiger team' within GE Healthcare to spearhead AI initiatives offers a blueprint for other leaders looking to harness AI's potential within their organizations. Her emphasis on the importance of A/B testing using AI tools, reflects her practical and innovative approach to marketing. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Jodie.

We kick off Part 2 of our series on Generative AI Disruption with our guest Florian Delval from Action IQ - where he is Director, Technical Product Marketing Manager. In this episode, Florian - a seasoned product marketing manager with a unique background in software development - shares learnings from his marketing career journey that has included roles starting in engineering to more technical and product marketing roles. "Marketing is as much about education as it is about promotion," Florian points out, discussing the crucial role of making complex technologies accessible and appealing. He provides a compelling overview of how ActionIQ is transforming the use of customer data from a mere cost center into a dynamic revenue-generating tool. His insights into the integration of generative AI into marketing tools reveal both current applications and visionary potentials for the industry. You will find Florian's perspective on the inevitable integration of AI into marketing tools both reassuring and invigorating. He stresses the importance of adapting to technological advancements not as a challenge but as an opportunity to enhance marketing strategies and outcomes. "If you educate properly and show real empathy towards your customers, the marketing goals and pipelines will follow," Florian advises, highlighting the strategic depth of effective marketing in the AI era. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Florian.

As part of our series on Generative AI Disruption, this episode features Kaarin Howard, Marketing Operations Specialist and AI Strategist/Consultant for many growing tech and SaaS companies. Kaarin shares her unconventional marketing career journey, starting from her early interests in photography and graphic design, leading to her realization of a knack for marketing through various roles, including impactful work for brands like Adidas. Kaarin's expertise shines as she discusses the critical role of AI in modern marketing, offering insights into how businesses can leverage AI to streamline operations, enhance marketing strategies, and maintain a competitive edge. She emphasizes the importance of AI literacy among marketing teams, urging leaders and marketers at all stages to embrace AI tools for efficiency and innovation. This episode explores generative AI's potential to revolutionize marketing by creating fresh, innovative content at an unprecedented pace. Her practical advice on integrating AI into marketing practices, coupled with cautionary tales and frameworks for adoption, provides some great career guidance for marketing professionals looking to navigate the AI landscape successfully. "AI is not just a trend; it's a transformative tool that's reshaping marketing as we know it," Kaarin notes, highlighting the urgency for marketers to adapt and innovate. Check the show notes for links to the various AI tools mentioned and ways to connect with Kaarin.

As part of our series on Generative AI Disruption, this episode features Andreas Welsch, Chief AI Strategist at Intelligence-Briefing.com. Andreas shares his unconventional marketing career journey from IT to marketing leadership, emphasizing the critical role of AI in today's marketing strategies. He dispels myths about AI replacing human jobs, instead presenting AI as a powerful tool that augments human creativity and efficiency within the context of a marketing career, role or department. The episode also covers practical AI applications and tools that can revolutionize content creation, customer engagement, and operational processes. Welsch highlights several AI tools, including Descript for audio and video editing and Publer for social media management, showcasing how these technologies can enhance marketing efforts without breaking the bank. The conversation also delves into the importance of AI education among marketers. Welsch encourages marketing professionals to embrace AI, experiment consistently with its capabilities, and integrate it into their strategies to stay ahead in the competitive landscape. He shares valuable tips on how marketers can start their AI journey, suggesting that now is the opportune time to explore and leverage AI's potential. Check the show notes for ways to connect with Andreas, as well as a link to his leading platform covering all the latest news and impacts on generative AI.

As part of our series on Generative AI Disruption, our guest for this episode is Ashley Gross from commercetools, where she is the Global Campaigns Marketing Manager and liaison for an Internal marketing AI task force. Ashley shares her marketing career journey from a curious student fascinated by psychology and sociology to a leading figure in the intersection of marketing and AI technology. Ashley describes generative AI as the "marketing intern" that handles the grunt work, allowing marketers to focus on what they do best. This episode provides a strong list of tips for leaders of marketing teams, CMOs, and early-stage marketers looking to harness the potential of AI in their marketing careers. Ashly details her strategic approach to implementing AI in marketing campaigns and marketing teams. She also shares her forward-looking perspective on the skills and roles that will define the future of the industry. This episode is an active reminder for marketing leaders and professionals to embrace generative AI, explore its potential consistently, and prepare for the exciting changes it promises to bring to the marketing landscape. Check the show notes for ways to connect with Ashley, as well as a link to her amazing newsletter on all things AI.

As part of our series on Generative AI Disruption, our guest for this episode is George Kamide, a seasoned technology strategist, AI/ML/cybersecurity thought leader, and marketing professional. George shares his unique journey and marketing career story that is a testament to the power of curiosity, adaptability, and the relentless pursuit of learning. He discusses the shift from specialized roles to a future where marketers will need to become multidisciplinary orchestrators, leveraging AI not just for content creation but for strategic decision-making and customer engagement. This episode also touches on the ethical considerations of AI use, emphasizing the importance of authenticity and human connection in an expedited informational and digital age. Gain practical advice on integrating AI into marketing processes, with George sharing his specific experiences with various AI tools that have revolutionized his approach to content creation, customer feedback analysis, and more. Get a glimpse into the future of marketing with specific tips on how to embrace AI, educate yourself, your marketing teams, and rethink your marketing roles and strategies in an AI-driven world. Check the show notes for a full list of all the AI tools and resources that George mentions in this episode (and there are some must-try tools on his list).

As part of our series on Generative AI Disruption, our guest for this episode is Jessica Hreha, Head of AI Strategy & Transformation at leading AI tool - Jasper (jasper.ai). Jessica shares her unique journey from a PR and political science background into the heart of marketing and AI innovation. This episode offers a deep dive into how generative AI is reshaping marketing, from content creation to customer engagement. Jessica's marketing career story is not just about the technology but also about the strategic adoption and ethical considerations that come with it. She highlights the critical need for AI literacy among marketing teams and the importance of establishing clear guidelines to navigate this new landscape responsibly. Through her experiences at VMware and now Jasper, Jessica provides practical advice on integrating AI into marketing workflows, ensuring that teams can harness its power without losing the human touch that brands are built on. Marketers will gain a clear understanding of generative AI's potential to transform marketing practices, as well as the challenges and opportunities it presents. Whether you're a CMO, a leader of a marketing team, or an early-stage marketer, this episode is packed with valuable lessons on staying ahead in the rapidly evolving generative AI landscape.

The challenge of marketers today: Engagement is down, churn is up, you’re struggling to communicate & collaborate, you’re not sure what your team is going to look like when the dust settles, or even if you / your leadership position survives it. Now add in the many disruptions that have made these challenges even greater to navigate - return-to-office, profit-over-people tied to mergers and acquisitions, and maybe the biggest of them all...Generative A.I. So it is time to launch another podcast season (series of episodes) to help you LEAD through major marketing disruptions and come out as a stronger team, team member, and marketer on the other side. This is a teaser for our upcoming season that will be solely focused on Generative A.I. All marketers can agree that Gen AI has disrupted all facets of a marketing organization - operations, planning, content creation, creative, personalization, staffing..and so on. As part of this new season, we're interviewing several Gen AI thought leaders, pioneers and practitioners (from companies like Jasper AI, GE Healthcare) who lead marketing functions and provide hands-on practical advice and wisdom about how their teams/clients navigated Gen AI disruption and specifically how they themselves championed that change from within. Subscribe and follow so you can be alerted when the latest episode from this season is live!

Before you start or continue your marketing job search, you will want to listen to this episode. This episode explores the hidden meanings and strategies behind four types of marketing job descriptions. We uncover why some companies post jobs they don't intend to fill and how this impacts your job search. You will be able to discover the difference between a genuine marketing job post and one that is considered a 'talent trap.' Understand the motivations behind marketing job posts, how to decipher them and what questions you should be asking in order to better navigate the job market and identify the right marketing job opportunities for you. Plus, we will provide you with some solutions on how to circumvent these job listing traps, and significantly increase your chances of getting a conversation for a role that you want. Also listen for a special announcement that provides you information on how to secure significant ticket discounts to the best virtual/in-person conference in the CyberSecurity and CyberMarketing industry...

Every marketing career journey includes various traps. Marketing career traps are situations that can be avoided, if you know what to look for...and this episode will help every marketer do just that. For marketers starting/recently started a new role, you are most likely focused on making a positive impression in the first few weeks...by identifying and managing these two traps, you can significantly increase the likelihood of achieving 'rock star' status. For marketers that have been in a role for a few months, or years, and feel...stuck, stagnant, or that it is time to improve the visibility of your brand...you have most likely experienced/are experiencing these two traps. This episode will help all marketers identify these two traps - and provide you with specific tips and actions you can take immediately to allow for a smooth transition into a new marketing role, or into a more visible presence within your marketing team.

For every undergrad marketer, one of the most stressful marketing career moments is securing that first marketing internship. Any undergrad marketer that has tried to find that first marketing internship has experienced the 'catch-22' of 'how can I land an internship that requires experience, without having experience from an internship?" No experience? No problem! This episode will spell out the success steps every undergrad marketer can follow in order to create a more focused process, and better results. Make sure to check out our Marketing Internship Success Kit - bit.ly/tmh_internships

There is one marketing career moment that can be polarizing for many marketing teams. It's that annual event that every marketer needs to endure...and most of the time, every marketer hates it. It is the annual marketing performance review. Marketing performance reviews are all about expectation setting - and they involve two people. The direct report - who has an opportunity to increase the visibility of their value, or simply go through the motions. The manager - who has an opportunity to develop trust with their team members, or simply take the easy route. Very few companies can get this process right. But despite that, there are plenty of missed opportunities for both managers and direct reports to make it a positive experience. This episode will outline simple 'truths' that every marketer needs to understand about annual performance reviews, and provide key questions you should be asking during your annual performance review (and during your 1x1s), to generate a healthy, valuable discussion...and make annual marketing performance reviews suck less.

A key trend impacting all marketing careers is the adoption and evolution of Artificial Intelligence (A.I.) tools. One of the most popular tools is Chat GPT. It is a tool released by Open.ai, and it is a neural network-based machine learning model that is trained to generate human-like text by predicting the next word in a sequence based on the previous words. Huh? In layman's terms, it is an amazing tool that you can provide a prompt, and it can return countless amounts of results that can address any request including translations, summarizations, and text completions. This episode focuses on 5 specific prompt types you can submit to ChatGPT that can drastically help you with several marketing career moments. Check the show notes for those specific prompts and links to several A.I. tools every marketer should be testing.

Marketing interview preparation, questions and follow up have been some of the most popular topics covered in this podcast. This episode is an UPDATED list to the topic of marketing interview questions you should prepare to ASK and ANSWER. This updated list of questions was inspired by recent marketing career trends that have impacted what areas of the role and company should be the focus of the interview. The questions to ask shared in this episode now focus on identifying a company's stability and trends for success, or struggle. The questions to answer shared in this episode now focus on identifying that a candidate has done their proper due diligence and can authenticity 'connect the dots' on why they are a great fit for the marketing role.

"Making things look pretty is not enough..you need to understand the business impact." This episode's guest shared this as a primary tip for any marketing designer seeking to create a successful career path. Mike Smith unknowingly started his marketing design career when he was in high school. As a member of the yearbook staff, and a photography enthusiast, he had a connection to visualizing the layout of certain assets and creations. He spent time in visual design, marketing design and art direction roles before becoming a Design Lead at Reforge. In this episode, Mike shares specific tips for any marketing designer seeking: - tips on how to present your portfolio in an interview - tips on how to manage-up and manage-down on your team - must-have resources to developing your marketing design skills

It happens to most marketers during their career. Being part of an unexpected lay off or RIF (Reduction In Force) This episode reviews THREE key actions - not theories - you can take if you - or someone you know - has been impacted by this devastating marketing career moment, and wants to create a path for success. A few things to consider when it comes to getting let go from your marketing role unexpectedly... - Things happen for a reason. Let this be a re-direction. 99% of the time, you will end up in a better role, with a better company and surrounded by great people - Learn from this experience. You should now be HYPER AWARE of specific criteria or questions that you WILL ask the next company you interview with -- "what has been your client churn in the past 12 months?" , "have you been through a RIF in the last 12 months?", "Are you profitable?" - Embrace the grieving process. This is a major career moment. It can be traumatic. Feel angry. Feel Sad. Feel depressed. Let your emotions flow. You will eventually embrace and ACCEPT the fact that it will be time to move forward and greater things are in store for you. This episode will dive deeper into the three actions you can take create a measurable path back to finding your next marketing role: 1. Take a break. 2. Stay active in your relationships, craft and personal brand 3. Set measurable milestones

"Be a consumer. Go to their website. See where their ads are...do your own little personal audit." This episode's guest shared this as a key way to develop necessary skills for becoming a commerce marketer. Sarah Clayton started her marketing career being obsessed with solving patient challenges in the Pharmaceutical space. Then after several successful roles as a brand manager, and one final re-org, decided to entertain a marketing career path in a few different environments. One last option that she considered was working for an agency in a net-new role that would leverage her experience connecting with consumers along their journey, and managing teams as a head of commerce. In this episode, Sarah shares specific tips for any marketer seeking: - to develop a marketing career plan - to start a marketing career in commerce - tips on how to effectively manage up - fresh ideas on how to approach your marketing interview

Where do you think the most important 60 minutes of your marketing job search should be allocated? Preparing your resume? Wrong... Preparing for your interview? Wrong... It is actually... Planning. Most advice has you focusing on getting your resume ready for the ATS so you get viewed...easy apply...mass apply....the path to an unsuccessful marketing job search is WAAAAAYYY too easy. If you take just 60 minutes - you can give yourself the right guardrails - guidance - clarity -- so you are not left frustrated -- rejected -- depressed. After listening to this episode - let it sink in -- then set aside 60 minutes and go through each of the 5 steps. You WILL feel more clarity at the end of those 60 min - and be energized - maybe even cautiously optimistic - but definitely more confident in your approach - and ready to make progress in your marketing job search. In this episode, I walk through the 5 marketing job search planning steps you can complete in only 60 minutes: 1. Prioritize Your Marketing Career Factors (10 minutes) 2. Select Your Marketing Career Path (10 minutes) 3. Complete Your Marketing Career Profile (10 minutes) 4. Create a quick Marketing Job Search Plan (15 minutes) 5. Protect Your Calendar (15 minutes)