As part of our series on Generative AI Disruption, our guest for this episode is Jessica Hreha, Head of AI Strategy & Transformation at leading AI tool - Jasper (jasper.ai). Jessica shares her unique journey from a PR and political science background into the heart of marketing and AI innovation. This episode offers a deep dive into how generative AI is reshaping marketing, from content creation to customer engagement. Jessica's marketing career story is not just about the technology but also about the strategic adoption and ethical considerations that come with it. She highlights the critical need for AI literacy among marketing teams and the importance of establishing clear guidelines to navigate this new landscape responsibly. Through her experiences at VMware and now Jasper, Jessica provides practical advice on integrating AI into marketing workflows, ensuring that teams can harness its power without losing the human touch that brands are built on. Marketers will gain a clear understanding of generative AI's potential to transform marketing practices, as well as the challenges and opportunities it presents. Whether you're a CMO, a leader of a marketing team, or an early-stage marketer, this episode is packed with valuable lessons on staying ahead in the rapidly evolving generative AI landscape.