This episode of The Marketing Careers Podcast welcomes tech marketing leader, Benjamin Hoehn. Ben has worked in various SaaS and tech startups, and is now the VP of Marketing for AI Tech company MARZ (Monsters, Aliens, Robots, Zombies). In this episode, Ben shares his journey from a database engineer to a marketing visionary, emphasizing the pivotal role of curiosity in embracing new technologies. He introduces us to the concept of using generative AI to create "straw man" drafts—first steps that streamline creativity without the personal bias tied to traditional brainstorming. Ben discusses the practical applications and efficiencies brought by AI, from speeding up content creation to enhancing operational procedures within marketing teams. He also touches on the potential risks and the importance of establishing robust AI policies to safeguard sensitive data. Ben also provides a glimpse into the future, discussing new roles that might emerge in the marketing landscape as AI technologies and LLM's (Large Language Models) evolve. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Ben.