There is one marketing career moment that can be polarizing for many marketing teams. It's that annual event that every marketer needs to endure...and most of the time, every marketer hates it. It is the annual marketing performance review. Marketing performance reviews are all about expectation setting - and they involve two people. The direct report - who has an opportunity to increase the visibility of their value, or simply go through the motions. The manager - who has an opportunity to develop trust with their team members, or simply take the easy route. Very few companies can get this process right. But despite that, there are plenty of missed opportunities for both managers and direct reports to make it a positive experience. This episode will outline simple 'truths' that every marketer needs to understand about annual performance reviews, and provide key questions you should be asking during your annual performance review (and during your 1x1s), to generate a healthy, valuable discussion...and make annual marketing performance reviews suck less.