As part of our series on Generative AI Disruption, this episode features Kaarin Howard, Marketing Operations Specialist and AI Strategist/Consultant for many growing tech and SaaS companies. Kaarin shares her unconventional marketing career journey, starting from her early interests in photography and graphic design, leading to her realization of a knack for marketing through various roles, including impactful work for brands like Adidas. Kaarin's expertise shines as she discusses the critical role of AI in modern marketing, offering insights into how businesses can leverage AI to streamline operations, enhance marketing strategies, and maintain a competitive edge. She emphasizes the importance of AI literacy among marketing teams, urging leaders and marketers at all stages to embrace AI tools for efficiency and innovation. This episode explores generative AI's potential to revolutionize marketing by creating fresh, innovative content at an unprecedented pace. Her practical advice on integrating AI into marketing practices, coupled with cautionary tales and frameworks for adoption, provides some great career guidance for marketing professionals looking to navigate the AI landscape successfully. "AI is not just a trend; it's a transformative tool that's reshaping marketing as we know it," Kaarin notes, highlighting the urgency for marketers to adapt and innovate. Check the show notes for links to the various AI tools mentioned and ways to connect with Kaarin.