This episode of The Marketing Careers Podcast welcomes pricing and product marketing leader, Robert Campbell. Robert has worked in various product and pricing roles with SaaS and tech companies like PayPal and, in his current role, at Klarna. In this episode, Robert dives into the transformative power of generative AI in marketing. With a rich background that spans finance to product marketing, Robert offers a unique perspective on the integration and impact of AI tools in the marketing sector, specifically with go-to-marketing campaigns. "Computers have really not been able to be creative in the same way humans can," Robert points out, challenging the audience to view AI as a tool rather than a replacement for human creativity. He discusses the importance of understanding AI's capabilities and limitations, urging marketers to experiment with AI to enhance efficiency without sacrificing the creative essence vital to compelling marketing. Highlighting his practical experiences and the lessons learned, Robert provides actionable advice for marketers at all levels. "Just play around with it...that's how I learned," he encourages, showcasing how hands-on experience with AI can demystify its complexities and reveal its potential. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Robert.