We kick off Part 2 of our series on Generative AI Disruption with our guest Florian Delval from Action IQ - where he is Director, Technical Product Marketing Manager. In this episode, Florian - a seasoned product marketing manager with a unique background in software development - shares learnings from his marketing career journey that has included roles starting in engineering to more technical and product marketing roles. "Marketing is as much about education as it is about promotion," Florian points out, discussing the crucial role of making complex technologies accessible and appealing. He provides a compelling overview of how ActionIQ is transforming the use of customer data from a mere cost center into a dynamic revenue-generating tool. His insights into the integration of generative AI into marketing tools reveal both current applications and visionary potentials for the industry. You will find Florian's perspective on the inevitable integration of AI into marketing tools both reassuring and invigorating. He stresses the importance of adapting to technological advancements not as a challenge but as an opportunity to enhance marketing strategies and outcomes. "If you educate properly and show real empathy towards your customers, the marketing goals and pipelines will follow," Florian advises, highlighting the strategic depth of effective marketing in the AI era. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Florian.