For this 60th episode, I had the chance to chat with Chris Clemente, Director of Online Marketing at WebMD, the popular health information website, with 130M visits/month and 23M email subscribers.
In this episode, we talked about:
Christopher is the Sr. Online Marketing Director for Medscape WebMD.
His background is in web development, but he has been working in email for the last 10+ years.
He’s worked with agencies and ESPs, and also worked with clients from the American Cancer Association to the Academy Awards.
Now at Medscape WebMD, he oversees the email and app marketing channel of physician and healthcare professional users.
For this 59th episode, I had the chance to chat with Sylvie Giret, Managing Director North America at De Buyer USA, a leading French handmade cookware brand created in 1830 and present in over 90 countries.
In this episode, we talked about:
Sylvie is a multicultural Executive specializing in CPG.
She has been advising and operating niche brands willing to expand in the US market for almost 15 years.
A French-born citizen, Sylvie has lived in 7 different countries, including Northern Africa where she spent most of her childhood, France, the UK, and now the US.
She lives in NYC with her husband and 2 teenage children.
For this 58th episode, I had the chance to chat with Eva Valerio, Global Head of Discovery Ads at Google. Before joining Google, Eva grew the uber-luxury skincare brand 'La Mer' on digital.
In this episode, we talked about:
Eva has led the digital evolution for many brands including La Mer and NYLON Magazine, defining what it means to be a successful brand in today’s digital age.
For this 57th episode, I had the chance to chat with Zoë Lefeuvre, Senior Director of Solutions & Content Marketing at Gainsight, a customer success platform. Gainsight counts over 800 employees and serves clients like Dropbox, Zendesk, Marketo...
In this episode, we talked about:
Zoë is a passionate marketer who brings experience from a wide range of industries from financial services at Merrill Lynch, retail at Bloomingdale’s, beauty at L’Oréal, media/publishing at Condé Nast, and B2B SaaS at Cheetah Digital, Braze, and Gainsight.
When not marketing by day, she is exploring the world (40 countries and counting) with her French expat husband and their two poodles.
For this 56th episode, I had the chance to chat with Kate Erwin, Content Marketing Manager at Mailshake, a sales engagement tool with 47,000+ users. [When recorded, Kate was Director of Content Marketing at StorySlab].
In this episode, we talked about:
Kate Erwin is also co-founder of Hack/Slash, a blog that amplifies the voices from the tech trenches: Check it out: https://medium.com/hack-slash-media
Follow Kate on IG: @straightupkate
For this 55th episode, I had the chance to chat with Kirsten Moorman, Marketing Manager at DocuSign, the pioneer in e-signature tech, counting more than 500,000 customers today.
In this episode, we talked about:
Kirsten is a specialist of the SaaS industry and has global experience. Currently, her mission is to grow the Benelux business for DocuSign.
For this 54th episode, I had the chance to chat with Denisse Diaz, Marketing Director at Global University Systems, a network of higher education institutions, with over 60,000 students in six countries and a global presence online.
In this episode, we talked about:
For this 53rd episode, I had the chance to chat with Amin Makhani, SVP of Growth Strategy at BentoBox, a SaaS solution for restaurants (6k customers worldwide). Amin was also first marketing hire at Yext, the company grew revenue from $5M to $120M and went public during his time.
In this episode, we talked about:
Here is Amin's newsletter about financial markets and investment: https://mokhani.substack.com/
Follow Amin on Twitter: @mistermacomedy
Follow Amin on IG: @mistermacomedy
In this episode, we talked about:
Before joining Health E-commerce, Kristin was Director of Growth Marketing at Dormify.
For this 51rst episode, I had the chance to chat with Spencer Marlow, Marketing Director EMEA at Anaplan, an NYSE-listed SaaS company specializing in business planning and data visualization.
In this episode, we talked about:
Spencer is a highly accomplished B2B Marketing professional, with 20 years practitioner experience in IT/Technology marketing, including 4 years agency side.
For this 50th episode, I had the chance to chat with Larry Sharpe. Larry was candidate for the Libertarian Party nomination for Vice President of the United States in 2016 and was the Libertarian nominee for Governor of New York in 2018. Larry is the Host of a popular podcast: The Sharpe Way. He is also a business consultant and trainer with The Neo Sage Group.
In this episode, we talked about:
Larry provides training, coaching, and consulting in many industries. He has trained and coached hundreds of entrepreneurs, executives, leaders, lawyers, and reps from dozens of companies all over the world.
In addition, Larry has been an interim senior executive for companies in times of crisis; filling a senior post and helping them find a replacement. He consults with law firms for jury selection and trial prep. Additionally, Larry consults on political campaigns regarding strategy and debate prep. He is also a professional speaker and has spoken at dozens of venues to a wide range of audiences throughout the US, Europe, and Asia.
For this 49th episode, I had the chance to chat with Marie-Anne Dagues, Chief Marketing Officer at Perifit, a French startup company creator of a connected solution for pelvic floor rehabilitation used by 100.000 women worldwide.
In this episode, we talked about:
Marie-Anne has spent the past 8 years in a media agency, climbing the ladder from display buyer to Business Director and team lead for one of the largest global luxury groups.
She had managed small and large teams and has learned over the course of those years to navigate continuous turnover, stress, mean clients, and internal politics.
Also a young mom, Marie-Anne decided mid-2020 to turn that page and to dedicate her time, energy, and heart to a cause that she holds dear: women's health, and joined Perifit in December as CMO.
There, she is leading e-commerce, acquisition, branding, wholesale, PR, and communities.
For this 48th episode, I had the chance to chat with Carl Potak, Founder & CEO @ StartupDevKit, an online incubator and accelerator platform for startups.
In this episode, we talked about:
StartupDevKit, is top-ranked by Business Insider and was developed entirely by Carl.
He's a serial entrepreneur, marketer, writer, and developer who’s founded multiple startups, served as marketing director for two tech organizations, and has been in the startup industry since 2007.
Carl is the primary author of the StartupDevKit blog, which is ranked within the top 100 startup blogs according to Feedspot, and his articles are used to help teach students about startup development and growth in universities across the United States.
Carl is also working on completing his book, titled Startup Survival Secrets, which is about the top 20 reasons why startups fail, their root causes, and how to avoid them.
Follow Carl on Twitter and Insta: @carlpotak
For this 47th episode, I had the chance to chat with Audrey Saccone, a marketing and launch strategist supporting 7- and 8-figure course and membership creators. Audrey is founder of Digital Obbligato, a marketing and launch strategy consultancy.
In this episode, we talked about:
Audrey Saccone is the founder of Digital Obbligato, which helps female entrepreneurs develop their marketing and launch strategies.
Following 5.5 years in the non-profit sector, Audrey moved into the online marketing space where she's worked for major players like Marie Forleo and Sophia Amoruso.
She's excited to take the tried-and-true methods she's learned from working with the best in the business to help up-and-coming entrepreneurs find success with strategies that work and are the most authentic to them.
Follow Audrey on Insta: audreysaccone
Follow Digital Obbligato on Insta: digitalobbligato
For this 46th episode, I had the chance to chat with Greg Holtzman, Director of Partnership Marketing & Communications at Brainbase, a tech startup that helps globally recognized brands manage and monetize their intellectual property.
In this episode, we talked about:
Previously, Greg was a Senior Account Executive at Endeavor Global Marketing, where he managed brand partnerships, PR, and influencer marketing for clients including DICK'S Sporting Goods, Under Armour, Apothic Wine, and New Amsterdam Vodka.
Follow Greg on Twitter: @gregholtzman
Follow Greg on Insta: @nycgreg
For this 45th episode, I had the chance to chat with Dennis Consorte, digital marketing strategist & consultant. Dennis is Founder of Consorte Marketing, Snackable Solutions, and content creator for Digital.com.
In this episode, we talked about:
Dennis believes that small businesses and entrepreneurs give people hope for a brighter future.
He has twenty years of experience as a digital marketer and sold his first e-commerce business in 2004.
He now works as a marketing consultant who helps small businesses and startups to drive traffic, conversion, and retention.
He does these using tactics like SEO, paid search, affiliate marketing, email marketing, social media marketing, and storytelling.
Dennis enjoys bringing stagnant companies on journeys where they are transformed into successful businesses with purpose and direction.
He’s ready to meet you where you are and to take you where you want to be. He’s a practicing stoic, lives in New York, and dreams of owning a plot of land in Wyoming.
He hopes to get back into snowboarding, the gym, and social interaction.
Follow Dennis on Twitter and Insta: @dennisconsorte
For this 44th episode, I had the chance to chat with Vivien Conway, Co-founder at Ace the Gram - an Instagram growth agency. Viv is an expert in Instagram growth and engagement.
In this episode, we talked about:
We published an Ebook on Instagram growth in 2021 inspired by this conversation with Viv. You can find the ebook here.
For this 43rd episode, I had the chance to chat with Fallon Paul, Founder of Paul & Léon Marketing Strategists, a boutique marketing agency.
In this episode, we talk about:
Having held senior positions at Britvic PLC and William Grant & Sons in the UK.
Fallon has worked on more consumer, digital, and media brands you can shake an iPhone at.
Living and breathing Marketing for over 12 years she has now launched her own Marketing Consultancy - Paul & Leon Consultants who have found their niche between classic marketing principles and the digital modern world.
Using these skills has propelled forward-thinking brands into a positive position, both online and offline for B2B and B2C clients.
Follow Fallon on Instagram here: fallon_sabrina
For this 42nd episode, I had the chance to chat with Niccolo Zapponi, Senior Manager at Salesforce Anywhere Labs, a real-time collaboration tool by Salesforce.
In this episode, we talked about:
Nick is a senior product manager at Salesforce.
Over the past five years, he has worked with some of Europe’s largest retailers and e-commerce businesses in developing a marketing technology and CRM strategy and more recently looking after collaboration solutions in Europe.
Nick is passionate about delivering hyper-personalized customer experiences, both digitally and in-store, and loves working on cutting-edge technologies.
He has had experience working with artificial intelligence, real-time optimization, and data management platforms.
For this 41rst episode, I had the chance to chat with George Neel, Group Director of Marketing & Communications at Accsys Technologies. Accys makes high-performance wood products that are extremely durable and stable, opening new opportunities to build sustainably.
In this episode, we talked about:
George is an international marketing director with a background in Fast Moving Consumer Goods gained both at L'Oréal and Diageo.
Having had far too much fun working on brands such as Smirnoff, Tanqueray and Guinness, he now leads the marketing and communications function for Accsys Technologies, the world leader in sustainable, high-performance wood brands Accoya and Tricoya.
As a senior leader in a values-led organisation with a corporate purpose articulated as 'changing wood to change the world', he is an avid proponent in the circular economy and the wider sustainability movement.
In his spare time, he enjoys drinking and learning about wine, as well as taking advantage of all that London has to offer.
