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The Implement Podcast
Badis Khalfallah
60 episodes
3 days ago
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.
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Management
Business
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All content for The Implement Podcast is the property of Badis Khalfallah and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.
Show more...
Management
Business
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#59: Sylvie Giret on Launching French Brands in the US | Crafting Messaging, Retail Strategy and Distribution for the US Market
The Implement Podcast
40 minutes 55 seconds
3 years ago
#59: Sylvie Giret on Launching French Brands in the US | Crafting Messaging, Retail Strategy and Distribution for the US Market

For this 59th episode, I had the chance to chat with Sylvie Giret, Managing Director North America at De Buyer USA, a leading French handmade cookware brand created in 1830 and present in over 90 countries. 

In this episode, we talked about:

  • Launching French brands in the US
  • The difference between the French and the American consumer
  • How to craft your messaging for the US consumer
  • The operational side of launching a French brand in the US.
  • The relationship with retailers
  • Going DTC first and building a relationship with US consumers first
  • How to maximize trade shows
  • The timeline you need to set up in the US
  • The team you need to build to succeed in the US
  • Geographic coverage and if it matters
  • De Buyer challenges for 2021

Sylvie is a multicultural Executive specializing in CPG.

She has been advising and operating niche brands willing to expand in the US market for almost 15 years.

A French-born citizen, Sylvie has lived in 7 different countries, including Northern Africa where she spent most of her childhood, France, the UK, and now the US.

She lives in NYC with her husband and 2 teenage children.

The Implement Podcast
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.