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The Implement Podcast
Badis Khalfallah
60 episodes
4 days ago
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.
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Management
Business
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All content for The Implement Podcast is the property of Badis Khalfallah and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.
Show more...
Management
Business
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#42: Niccolo Zapponi on Marketing Technology: The Frontiers, Adoption, Impact on Organizations & Customer Experience
The Implement Podcast
39 minutes 22 seconds
4 years ago
#42: Niccolo Zapponi on Marketing Technology: The Frontiers, Adoption, Impact on Organizations & Customer Experience

For this 42nd episode, I had the chance to chat with Niccolo Zapponi, Senior Manager at Salesforce Anywhere Labs, a real-time collaboration tool by Salesforce.

In this episode, we talked about:

  • Stories from deploying marketing cloud for large retailers
  • Fixing the fragmented customer experience
  • Digital transformation and bringing teams and technology together
  • The topic of Integration and Tech adoption/literacy
  • The Tech Frontiers in Marketing
  • Reading data and making decisions based on data
  • AI for e-commerce and predictive marketing
  • Killing silos with new collaboration tools
  • Solving bad customer experience with technology

Nick is a senior product manager at Salesforce.

Over the past five years, he has worked with some of Europe’s largest retailers and e-commerce businesses in developing a marketing technology and CRM strategy and more recently looking after collaboration solutions in Europe.

Nick is passionate about delivering hyper-personalized customer experiences, both digitally and in-store, and loves working on cutting-edge technologies.

He has had experience working with artificial intelligence, real-time optimization, and data management platforms.


The Implement Podcast
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.