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The Implement Podcast
Badis Khalfallah
60 episodes
3 days ago
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.
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Management
Business
RSS
All content for The Implement Podcast is the property of Badis Khalfallah and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.
Show more...
Management
Business
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#57: Zoë Lefeuvre on Customer Success KPIs | The Best Way to Share Customer Testimonials
The Implement Podcast
40 minutes 52 seconds
4 years ago
#57: Zoë Lefeuvre on Customer Success KPIs | The Best Way to Share Customer Testimonials

For this 57th episode, I had the chance to chat with Zoë Lefeuvre, Senior Director of Solutions & Content Marketing at Gainsight, a customer success platform. Gainsight counts over 800 employees and serves clients like Dropbox, Zendesk, Marketo...

In this episode, we talked about:

  • Customer success KPIs and tracking
  • The best way to share customer testimonials & case studies
  • Launching a podcast and using LinkedIn live
  • Adjusting as a marketer from B2C to B2B
  • Finding a human touch with your colleagues and disconnecting in this remote environment
  • The skills you need to take a company from $100M ARR to $300M ARR

Zoë is a passionate marketer who brings experience from a wide range of industries from financial services at Merrill Lynch, retail at Bloomingdale’s, beauty at L’Oréal, media/publishing at Condé Nast, and B2B SaaS at Cheetah Digital, Braze, and Gainsight.

When not marketing by day, she is exploring the world (40 countries and counting) with her French expat husband and their two poodles.

The Implement Podcast
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.