In this episode, we talked about:

• Building yourself as a marketer in the startup world
• Advice to junior self: 1) Know when to ask for help. 2) Take bigger bets.
• 10x'ing' your growth
• Doing unscalable things
• The “subway ad” for startups
• The fun side of E-commerce marketing
• How to learn from your peers
• What DTC marketers should be doing
• What integrated marketing is (growth+brand)
• The mix between new channels (TikTok, Clubhouse) and older channels (Radio etc…)
• Finding balance between distraction and learning as a leader
• Creating a culture of empowerment as a leader with your team

Before joining Health E-commerce, Kristin was Director of Growth Marketing at Dormify.