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The Implement Podcast
Badis Khalfallah
60 episodes
3 days ago
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.
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Management
Business
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All content for The Implement Podcast is the property of Badis Khalfallah and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.
Show more...
Management
Business
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#41: George Neel on How To Talk About Sustainability As A Brand | What B2B Should Learn From B2C
The Implement Podcast
42 minutes 7 seconds
4 years ago
#41: George Neel on How To Talk About Sustainability As A Brand | What B2B Should Learn From B2C

For this 41rst episode, I had the chance to chat with George Neel, Group Director of Marketing & Communications at Accsys Technologies. Accys makes high-performance wood products that are extremely durable and stable, opening new opportunities to build sustainably.

In this episode, we talked about:

  • Talking about sustainability genuinely as a brand
  • Sustainability as a driver for consumer decision-making
  • Greenwashing
  • The role of companies in educating consumers about climate change
  • Moving from B2C to B2B
  • The book “How Brands Grow” from Byron Sharp
  • How B2B marketer should think more like B2C marketers
  • Working for L’Oréal
  • How to know if you have cultural fit with a company

George is an international marketing director with a background in Fast Moving Consumer Goods gained both at L'Oréal and Diageo.

Having had far too much fun working on brands such as Smirnoff, Tanqueray and Guinness, he now leads the marketing and communications function for Accsys Technologies, the world leader in sustainable, high-performance wood brands Accoya and Tricoya.

As a senior leader in a values-led organisation with a corporate purpose articulated as 'changing wood to change the world', he is an avid proponent in the circular economy and the wider sustainability movement.

In his spare time, he enjoys drinking and learning about wine, as well as taking advantage of all that London has to offer.

The Implement Podcast
This podcast is produced by Implement and hosted by co-founder Badis Khalfallah. In this podcast, guests from different industries deep-dive into what great marketing management is. We talk about marketing, motivation, learning, leadership, teamwork, and many other topics.