For this 60th episode, I had the chance to chat with Chris Clemente, Director of Online Marketing at WebMD, the popular health information website, with 130M visits/month and 23M email subscribers.‍

In this episode, we talked about:

• The traffic sources of a 134M visits/month website
• Implementing predictive content management
• How to learn data analytics
• Bridging the gap between marketing, automation, and data
• What the marketer of the future will look like
• Managing and segmenting a 23M subscribers email list
• Email marketing tips from sending 1 billion emails per year.

Christopher is the Sr. Online Marketing Director for Medscape WebMD.

His background is in web development, but he has been working in email for the last 10+ years.

He’s worked with agencies and ESPs, and also worked with clients from the American Cancer Association to the Academy Awards.

Now at Medscape WebMD, he oversees the email and app marketing channel of physician and healthcare professional users.