In this episode of The eCom Growth Show, Norm Farrar, a veteran entrepreneur & branding expert who’s helped shape the eCommerce world for decades, reveals how personal branding, community building, and authentic communication can completely transform your business.
If you’re serious about building long-term trust and authority for your eCommerce brand, this one’s packed with wisdom from one of the industry’s most respected voices.
👉 Watch, learn, and start building your brand community the right way.
🔗 Connect with Norm Farrar:
LinkedIn: https://www.linkedin.com/in/normanfarrar
Instagram: https://www.instagram.com/normfarrar
Facebook Group: https://www.facebook.com/groups/lunchwithnorm
YouTube:
● Lunch with Norm – https://www.youtube.com/@NormanFarrar
● Marketing Misfits Podcast – https://www.youtube.com/@marketingmisfitspodcast
⏱️ Timestamps:
00:00 - Welcome to The eCom Growth Show
01:34 - How Norm’s beard became his personal brand
04:17 - Building a consistent brand identity (colors, cigars, and character)
06:50 - The origins of Lunch with Norm and the power of community
08:52 - How the Amazon agency boom went wrong
10:18 - The truth behind 3,600 Amazon agencies (and why 3,500 are bad)
11:31 - How aggregators disrupted agency business models
13:34 - Losing six clients in six months and reinventing the business
14:59 - Lessons learned from Thrasio and adapting to change
16:55 - Why press releases are back and more powerful than ever
18:40 - What a press release actually is — and how it differs from PR
20:18 - Inside Dragonfish: AI, authority, and community building
22:16 - Building authority through Google Knowledge Panels
24:29 - How Google connects people through Knowledge Graphs
27:47 - How to start and grow a thriving community
29:24 - Using newsletters, podcasts, and WhatsApp groups to engage
30:30 - How content and PR fuel growth and organic reach
31:17 - Using Google’s “People Also Ask” to guide your content strategy
32:46 - Leveraging Gemini, AI, and video automation
35:18 - How to connect with Norm Farrar and his platforms
36:44 - Closing thoughts with Danan and Norm
#TheeComGrowthShow #LunchWithNorm #eCommerceBranding
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Amazon is evolving fast and video is now the conversion driver that separates thriving brands from the forgotten ones.
In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Willhite, Founder & CEO of CommQuest, to unpack the secrets behind creating high-impact eCommerce videos that actually sell.
If you want to make your product videos drive more trust, clicks, and conversions, this episode is your blueprint.
🎥 Connect with Justin Willhite & CommQuest:
⏱ Timestamps:
00:00 – Introduction: From YouTuber to eCommerce video expert
01:20 – How Justin turned content creation into a business
04:07 – The birth of CommQuest and scaling a video production agency
07:05 – The biggest shift in Amazon video engagement
08:42 – Why video carousels are key to visibility on Amazon
10:22 – Why every listing needs at least one video
12:15 – How to unlock your video carousel with a single brand story video
15:01 – Creating content affordably with Fiverr and ChatGPT
17:54 – The five essential video types every Amazon brand needs
20:12 – How testimonials and UGC content build instant trust
23:16 – The power of unboxing videos in buyer psychology
25:41 – The conversion impact of real, imperfect content
28:52 – Competing with big brands through scrappy video strategy
34:19 – How to repurpose your Amazon videos for YouTube and beyond
36:09 – The halo effect of TikTok, Shorts, and cross-platform video
37:17 – $50 to $3,000 video setups: how to start creating content today
38:17 – 1080p over 4K: why storytelling beats resolution
38:57 – Audio is king: why sound matters more than visuals
41:06 – Final thoughts and how to connect with CommQuest
#TheeComGrowthShow #AmazonVideoMarketing #CommQuest
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Amazon is evolving fast and the changes coming in 2025 could redefine how you sell.
In this episode of #TheeComGrowthShow, Danan Coleman sits down with Vince Montero, 20-year digital marketing veteran and Amazon PPC expert, to break down the latest updates, AI tools, and ad innovations every seller needs to know.
If you’re serious about scaling on Amazon in 2025 and beyond, this is the deep dive you can’t miss.
🔗 Connect with Vince Montero
🌎 Website: https://evinceddigital.com
💼 LinkedIn: https://www.linkedin.com/in/vmontero/
📸 Instagram: https://www.instagram.com/evinced1
👥 Facebook: https://www.facebook.com/vincent.montero
⏱️ Timestamps
00:00 – Intro: Welcome to The eCom Growth Show
00:32 – Vince’s start in digital marketing and Amazon PPC
01:29 – From Helium 10’s Adtomic to launching his own agency
02:32 – Scaling clients and building a boutique agency
06:04 – How Danan and Vince first met at Prosper Show
07:11 – The evolution of Amazon ads (2017–2025)
09:06 – Why PPC is now a necessity, not an option
11:19 – How Amazon favors legacy brands — and what new sellers can do
13:14 – Amazon campaign updates: Why you must migrate to new versions
14:30 – Testing new audience targeting and “new-to-brand” campaigns
15:16 – Why Amazon support issues are so hard to solve
16:10 – Inside Amazon’s disorganized ad departments
18:06 – Amazon Accelerate recap: AMC access for all sellers
19:18 – AI Query Generator: Using ChatGPT-style prompts in Amazon Ads
20:17 – Building custom audiences with high-intent data
25:14 – Amazon’s new AI video generator for product listings
26:36 – When and why you must have videos on your listings
27:23 – What to know before hiring a PPC agency
28:52 – Why sellers should learn the basics before outsourcing
29:16 – Vince on consulting with new ad software tools
30:33 – Danan on bad agencies and protecting your ad budget
31:31 – How to connect with Vince (evinceddigital.com + LinkedIn)
33:10 – Closing thoughts and upcoming events
#AmazonAdvertising #EvincedDigital
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Shopify brands often chase shiny tools and hacks—while ignoring the fundamentals that actually move the needle.
In this episode of #TheeComGrowthShow, Sheldon Adams, Head of Growth at Enavi, breaks down why most stores are “flying blind” and how to use conversion rate optimization (CRO) to turn visitors into buyers.
With over a decade in ecommerce and four years leading growth at Enavi, Sheldon has helped dozens of brands drive double-digit revenue per visitor growth. He shares why global conversion rate is a misleading metric, the key “intra-site funnel” steps you must track, and how to identify your “metric on fire” to prioritize fixes that matter most.
If you’re ready to stop guessing and start scaling smarter on Shopify, this conversation is packed with insights you won’t want to miss.
📌 Where to connect with Sheldon Adams:
LinkedIn: https://www.linkedin.com/in/sheldonadams/
Enavi: https://enavi.co
⏱️Timestamps:
00:00 – Welcome & intro to Sheldon Adams
02:17 – Why most Shopify stores fall flat
04:45 – Common mistakes after reviewing 100+ stores
06:24 – Where to learn Shopify fundamentals
07:51 – Why most stores are “flying blind” with data
08:59 – Shopify Analytics vs. Google Analytics (GA4)
11:43 – Defining funnel benchmarks & diagnosing drop-offs
15:11 – Why conversion rate alone is deceptive
16:39 – Product discovery as the #1 struggle
19:03 – How to identify your “metric on fire”
20:42 – Prioritizing fixes that drive impact
22:52 – Can Amazon sellers transition to Shopify with Enavi?
23:26 – Enavi’s content & resources for Shopify growth
24:11 – How to connect with Sheldon & Enavi
#Enavi #ShopifyGrowth #CRO
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Global eCommerce is booming, but logistics can make or break your growth. In this episode of The eCom Growth Show, Danan Coleman sits down with Burak Yolga, Co-Founder & CEO of Forceget Supply Chain Logistics, to unpack the biggest challenges sellers face with Amazon’s AGL & AWD, and how to future-proof your supply chain for multi-channel expansion.
Burak shares insider strategies on:
● Managing costs and avoiding Q4 disasters
● Why depending solely on Amazon logistics is a risky play
● How to calculate true landed costs and protect your margins
● Expanding beyond Amazon into Shopify, Walmart, TikTok, and global marketplaces
● The new SaaS tool Forceget is launching to revolutionize inventory forecasting
🔥 Special Offer for Our Community
Forceget is giving The eCom Growth Show listeners exclusive perks to kickstart their logistics advantage:
● 1 Month Free Storage in Forceget’s warehouse (a smarter alternative to Amazon AWD)
● $500 Reimbursement Credit for your next shipment
📲 Don’t miss out! Claim your logistics bonus here: https://app.forceget.com/system/account/register/affiliate/3f9f83a5-7cb8-415b-9a15-af1d0cd64f41
Connect with Burak Yolga
🔗 LinkedIn: https://www.linkedin.com/in/burakyolga1/
📺 YouTube: https://www.youtube.com/@forceget
🌐 Website: https://forceget.com
⏱️Timestamps
00:00 – Welcome & intro to Burak Yolga
01:00 – From Istanbul to Miami: Burak’s journey in logistics
02:20 – The nightmare of rejected shipments
04:30 – Amazon AGL & AWD horror stories
06:50 – The challenge of multi-channel logistics
09:30 – Why aggregators failed: supply chain lessons
11:20 – Why Amazon knowing your suppliers is a threat
13:10 – Avoiding Q4 stock disasters
15:10 – What AGL & AWD really do behind the scenes
17:10 – Customs mistakes and costly penalties
18:40 – Why AWD ties up your cash flow
21:00 – The hidden risks of relying solely on Amazon
22:20 – Why a reliable logistics partner matters more than ever
23:40 – Introducing Stockchamp: Forceget’s SaaS tool
25:40 – Amazon’s upcoming multi-channel fulfillment push
26:10 – Forecasting, cash flow & future of logistics
28:00 – Global expansion strategies for eCom brands
29:00 – How to connect with Burak & Forceget
#TheeComGrowthShow #Logistics #Forceget
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
What truly drives clicks and conversions on Amazon? 🤔
In this episode of The eCom Growth Show, host Danan Coleman sits down with Peter-Paul Maan of Intellivy to uncover how understanding consumer behavior can transform your Amazon listings into conversion machines.
We dive into:
⦿ Why consumer behavior is at the core of eCommerce success
⦿ How to test images, A+ content, pricing, and product samples the right way
⦿ Breaking patterns and building a brand that connects with customers
⦿ The power (and pitfalls) of AI in product imagery
⦿ Best practices for split testing without wasting time or money
If you want to optimize your listings, launch new products with confidence, and build a brand customers love, this episode is a must-watch!
Connect with Peter-Paul Maan
🔗 LinkedIn: https://www.linkedin.com/in/pmaan/
📸 Instagram: https://www.instagram.com/peterpaulmaan
📘 Facebook: https://www.facebook.com/ppmaan
▶️ YouTube: https://www.youtube.com/@intellivy
🌍 Website: https://intellivy.net
⏱️ Timestamps
00:00 – Welcome & intro to Peter-Paul Maan
01:29 – What Intellivy does for Amazon brands
02:55 – Testing images, A+ content, and pricing reports
05:35 – Why Amazon split tests aren’t enough
07:30 – The “crunchy mom” example & consumer insights
10:21 – Positive vs. negative marketing hooks
11:45 – AI-generated images: benefits & limitations
14:54 – Why creativity still matters in listing design
19:23 – How to differentiate from “me-too” products
22:53 – The role of reviews in understanding customers
25:24 – Pre-sale testing vs. post-sale analysis
26:25 – Best practices for split testing images
28:56 – Step-by-step process for optimization
32:04 – Intellivy onboarding & white-glove service
32:47 – How to get in touch with Peter-Paul
33:36 – Closing thoughts
#TheeComGrowthShow #AmazonSellers #Intellivy
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Former Amazon insider Chris McCabe (aka EcommerceChris) joins Danan Coleman on The eCom Growth Show to break down the harsh reality of Amazon’s suspension and appeal process in 2024.
With years spent on Amazon’s Seller Performance team, Chris knows exactly how and why accounts get suspended—and more importantly, what it really takes to get reinstated. In this episode, we dive into:
• Why reinstatements are harder than ever under Amazon’s zero tolerance approach
• The biggest mistakes sellers make when filing appeals
• How Amazon’s shift to AI and automation is changing seller support
• Review manipulation and policy violations that can end your business overnight
If you sell on Amazon, this episode is a must-watch to protect your brand and avoid costly downtime.
🔗 Connect with Chris McCabe:
📧 Email: chris@ecommercechris.com
📸 Instagram: https://www.instagram.com/amznchris
📘 Facebook: https://www.facebook.com/thechrismccabe
▶️ YouTube: https://www.youtube.com/@ecommerceChris
💼 LinkedIn (Personal): https://www.linkedin.com/in/chris-mccabe-2646555/
💼 LinkedIn (Company): https://www.linkedin.com/company/10494513
⏱️ Timestamps:
00:00 – Welcome & intro to ecommerceChris
00:47 – From Amazon enforcer to helping sellers fight suspensions
02:16 – Danan’s COVID suspension story
05:33 – Biggest changes in Amazon appeal reviews this year
09:19 – Zero tolerance enforcement explained
12:47 – Decline of investigative quality at Amazon
13:05 – The biggest mistakes sellers make when appealing
14:28 – Why templates & ChatGPT-generated appeals don’t work
16:14 – Seller Central appeals vs. email appeals
18:25 – The illusion of Amazon account health support
20:11 – AI in seller support: hope or disaster?
23:22 – Replacing global teams with AI?
25:50 – Challenges Chris faces helping sellers
27:43 – Policy violations sellers must avoid (review manipulation)
30:39 – Where to find Chris McCabe
#TheeComGrowthShow #AmazonSuspension #ecommerceChris
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
In this episode of The eCom Growth Show, Danan sits down with Nick Penev, the "Partnership Guy" of eCommerce.
Nick shares his journey from building and exiting multiple private label supplement brands across Europe to creating a thriving partnership agency, community, and SaaS platform (Scayul) that connects over 1,000+ eCommerce founders and service providers.
We dive into:
• How to scale without paid marketing by leveraging partnerships
• Building and running one of the most active eCommerce founder communities
• What makes cross-border expansion (especially in Europe) the next big growth opportunity
• The blueprint behind 300+ successful webinars that generate value and authority
If you’re an eCommerce brand or service provider looking for smarter ways to grow, this episode is packed with tactical insights.
🔗 Connect with Nick Penev:
LinkedIn: https://www.linkedin.com/in/nick-penev-0051791a/
⏱️ Timestamps:
00:00 – Welcome & Introduction
00:51 – Nick’s pivot: From supplement brands to partnerships
03:26 – Building a vetted founder community
07:09 – Why partnerships became his growth channel
12:20 – Reliable vs unreliable partners across cultures
16:12 – Systems, SOPs & staying organized
19:22 – Nick’s Google Tasks + Calendar workflow
21:32 – Helping first as a sales strategy
25:07 – The blueprint for webinars that convert
29:18 – Cross-border expansion & why Europe is the next frontier
34:55 – VAT, compliance & challenges of selling in Europe
35:37 – Nick’s newsletter & why it works
39:56 – Humor, Snoop Dogg & building brand personality
42:10 – Helping first pays back long-term
43:35 – Fun closing: Jurassic Park stories
#TheeComGrowthShow #eCommercePartnerships #Scayul
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
What happens when a 14-year LA firefighter trades his helmet for entrepreneurship? 🚒➡️💻
In this episode of The eCom Growth Show, Sean Travis, a former first responder turned full-time eCommerce entrepreneur and founder of Ecom For Heroes shares his powerful journey from battling fires in Los Angeles to building Amazon brands, launching agencies, and now helping other first responders transition into online business.
We dive deep into:
○ The real struggles of life as a firefighter and why Sean chose eCommerce
○ Lessons on resilience, delayed gratification, and finding new mission-driven purpose
○ Practical strategies for launching products the right way
○ Why eCommerce is far from “dead” and how sellers can stand out in saturated markets
○ Building with integrity, teamwork, and grit—the same values that drive first responders
Whether you’re a new seller or scaling a brand, this episode is packed with actionable advice, personal stories, and truths every entrepreneur needs to hear.
🔗 Connect with Sean Travis
🌐Website: www.ecomforheroes.com
💼LinkedIn: @ecomforheroes
📸Instagram: @ecomforheroes
👥Facebook: @ecomforheroes
📺YouTube: @ecomforheroes
⏱️ Timestamps
00:00 – Welcome & Introduction
00:41 – Sean’s background: From firefighter to eCommerce entrepreneur
04:45 – Realities of the fire service & mental health struggles
07:02 – Starting an eCommerce brand with his wife
18:19 – Helping first responders build businesses
23:21 – Translating firefighting systems into business systems
29:17 – The importance of mission & purpose after service careers
30:33 – Is eCommerce “dead”? Myths vs. reality
33:07 – UVP: Standing out in saturated markets
38:17 – How to launch products the right way
41:25 – Scaling with traffic & audience building
50:10 – Roadblocks in starting, launching, and scaling
55:28 – Sean’s secret sauce to success
1:01:14 – Connect with Sean & Ecom For Heroes
#TheeComGrowthShow #EcomForHeroes
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Amazon’s rules aren’t always what they seem. In this episode, Danan Coleman sits down with Zac Garthe, former Amazon IP attorney and now CEO of Sigil, to break down the realities of brand protection, counterfeit enforcement, and MAP pricing.If you’re a brand owner or Amazon seller, this episode is packed with practical strategies to protect your business and avoid costly mistakes.🔗 Connect with Zac Garthe🌐 Website: https://sigilprotects.com/💼 LinkedIn: https://www.linkedin.com/in/zac-garthe/📺 YouTube: https://www.youtube.com/channel/UC6485fb3tRofRjLXWFqQ9QA 📘 Facebook: https://www.facebook.com/people/Sigil/61563142253191/⏱️ Timestamps00:00 – Intro & Zac’s background as an IP attorney01:39 – Working with Amazon & Walmart attorneys02:46 – Launching Sigil: the “delete button” for fraudulent sellers03:51 – Inside Amazon beta testing (2017–2018)05:24 – Thoughts on Amazon’s counterfeit crimes unit07:45 – Why Amazon runs multiple programs & experiments09:42 – Amazon’s hidden marketplace experiments10:40 – How Sigil works to protect brands & sellers11:47 – Where to learn more: sigilprotects.com13:36 – Do brands have the legal right to remove sellers?14:37 – Counterfeits vs. listing hijacking explained16:44 – How sellers can report violations properly18:41 – 25% of Brand Registry reports are false19:51 – Escalating cases inside Amazon’s “escalation culture”22:59 – Amazon’s fraud & abuse prevention team (reviews)25:33 – The biggest mistake brands make with IP enforcement27:19 – Why false counterfeit complaints can backfire legally30:36 – Counterclaims & the Lanham Act explained32:05 – MAP pricing policies: what sellers must know34:15 – MAP lawsuits & price fixing risks37:44 – Paying for expertise vs. cutting corners40:06 – “Buy nice or buy twice” mindset41:18 – Misunderstandings about Amazon’s rules42:42 – Why sellers must always check Amazon’s policies46:42 – Amazon’s “guilty until guilty” enforcement culture49:28 – Review manipulation & competitor sabotage50:39 – Why escalation often requires outside experts52:06 – How AI is changing brand protection54:25 – Wrap up & where to connect with Zac#TheeComGrowthShow #Sigil #BrandProtectionKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Thinking about expanding your Amazon brand into retail?
In this episode of #TheeComGrowthShow, Danan Coleman sits down with Robyn Johnson, CEO & Co-Founder of Marketplace Blueprint, to unpack the real-world challenges and hidden pitfalls brands face when making the jump from Amazon to brick-and-mortar.
From reseller chaos to MAP enforcement, from inventory planning to cash flow crunches, Robyn shares her proven strategies for protecting your pricing, avoiding Amazon buy box suppression, and structuring SKUs for multi-channel success.
You’ll learn:
• How to prevent retail pricing from destroying your Amazon sales
• Why packaging matters more in retail than you think
• The power of exclusive SKUs for different sales channels
• Compliance & safety requirements that can derail retail expansion
• How trade shows and sales reps can be your secret growth tools
Whether you’re a startup brand or managing $50M in annual Amazon sales, this episode will help you scale smarter without killing your margins.
🔗 Connect with Robyn Johnson:
Website: https://marketplaceblueprint.com
X/Twitter: https://x.com/AMZRobynJohnson
LinkedIn: https://www.linkedin.com/in/robynjohnsonaz
Facebook Group: https://facebook.com/groups/AZListingSupport
⏰ Timestamps:
00:00 – Intro to Robyn Johnson & Marketplace Blueprint
00:32 – Working with brands from pre-revenue to $50M in sales
03:42 – Why resellers can hurt your retail launch
05:40 – SKU & packaging strategies to protect Amazon sales
08:12 – How retail pricing can suppress your Amazon buy box
09:29 – Managing inventory & cash flow for retail expansion
13:10 – Safety & compliance pitfalls for retail brands
15:08 – Industry associations as a networking & knowledge resource
17:48 – The hidden costs of trade shows & how to choose the right ones
22:20 – Using sales reps to get into boutique & specialty stores
26:26 – Retail packaging best practices (and why poly bags don’t work)
28:03 – MAP policies, reseller agreements & distribution control
31:46 – How Marketplace Blueprint manages Amazon for brands
33:57 – Closing thoughts & where to connect with Robyn
#MarketplaceBlueprint #RetailExpansion
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
In this episode, Danan Coleman sits down with Neil Twa, CEO of Voltage Holdings, to break down the proven strategies behind launching, scaling, and exiting highly profitable Amazon FBA brands.
Neil shares why building for exit from day one is essential, the "Platinum Principle" for brand development, and why products under $12 net profit aren't worth your time. He also explains how AI (like Amazon’s Cosmo engine) is reshaping product visibility — and what sellers must do in the next 6–12 months to stay competitive.
Plus, Neil gives an overview of Greenlight, Voltage’s upcoming platform designed to help sellers make smarter product decisions using real-time buyer data, AI, and proven launch processes.
🔗 Connect with Neil Twa
Book: Almost-Automated Income with FBA
Newsletter: https://voltagedm.substack.com
Website: https://voltagedm.com
LinkedIn: https://www.linkedin.com/in/neiltwa/
⏰ Timestamps:
00:00 – Welcome & intro: Who is Neil Twa?
01:13 – Inside Voltage Holdings: Building brands to exit
02:06 – Build vs. buy: Which is better for sellers?
03:48 – Omnichannel strategy beyond Amazon
04:18 – The "Platinum Principle": Building with the exit in mind
06:06 – Bankruptcy, risk, and lessons learned
09:39 – From digital marketing to physical products
12:20 – Why $12 net profit per unit is the minimum
13:22 – High-ticket vs. low-ticket product strategy
14:44 – Drop shipping is dead—brand is king
17:03 – $100M brands on Amazon: What it means
18:25 – Private label is the future
19:51 – What existing sellers must do NOW
21:20 – Advice for new sellers entering the market
23:23 – Selling vs. marketing: Know the difference
26:07 – Amazon = demand capture, not demand creation
28:17 – Why most sellers get branding wrong
29:32 – Neil’s new countertop ice cream maker
31:09 – When and how to leverage influencers
35:06 – AI, Cosmo & visibility in the new Amazon era
37:15 – 90-day launch strategy: How they do it
38:35 – Neil’s 12-month mentorship program
42:02 – Greenlight overview: Smarter product launches
45:16 – Join the Voltage newsletter for updates
47:07 – Final thoughts on focus, profit, and strategy
48:06 – About Neil’s book: Almost-Automated Income with FBA
49:20 – Why strategy beats every growth hack
#TheeComGrowthShow #AmazonFBA #VoltageHoldings
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
In this episode, Danan sits down with Jerry Vida, a true Amazon eCommerce strategist, brand builder, and co-founder of Peak ROAS. With over 15 years of experience in eCommerce and a track record of managing 7- and 8-figure brands, Jerry unpacks the systems, mindset, and strategic thinking that helped him generate $50M+ in Amazon sales and build an agency focused on profitable growth—not vanity metrics.
If you're an Amazon brand owner or eCom founder aiming for sustainable and scalable growth, this episode is your playbook.
🔗 Connect with Jerry Vida:
LinkedIn: https://www.linkedin.com/in/jerry-vida-255719126/
Peak ROAS: https://peakroas.ai/
⏱ Timestamps:
00:00 - Welcome to The eCom Growth Show
00:26 - Meet Jerry Vida: From Rocket Scientist to Amazon Brand Strategist
02:20 - Using Amazon as a Customer Acquisition Channel
04:10 - The Power of Inserts & Lifetime Guarantees
06:28 - Building Trust with Customers Through Bold Offers
09:00 - Quality Control & Relationships with Overseas Manufacturers
13:25 - Deal of the Day: $1.7M in 4 Days
14:30 - Jerry's Origin Story in eCommerce (Since 2008)
16:38 - How Systems Thinking Led to SOPs and Scalable Growth
20:49 - $295K in a Day: Advanced Deal Strategy
22:44 - Founding Peak ROAS: Solving Ad Management Internally
25:27 - Jerry’s AI Listing Optimization Agents
29:13 - The Profit-First Agency Guarantee
31:25 - $10M Revenue vs. $700K Profit: Why Bigger Isn’t Always Better
34:09 - The True Cost of Wasted Ad Spend
36:11 - ASIN-Level Profitability vs. Vanity Metrics
38:51 - Peak ROAS’s Data-Driven Audit Approach
41:04 - Profitability & Diminishing Return: The Engine Analogy
43:40 - Future of AI in Amazon Brand Management
45:18 - How AI Shrinks 1-Day Workflows to 15 Minutes
47:22 - AI in Visual & Copy Creative: The Mind-Blowing Potential
51:05 - The Coming Revolution of Agentic AI
54:50 - AI as a Decision-Making Assistant for eCom Sellers
59:59 - Peak ROAS in a Nutshell: Built by Sellers, for Sellers
1:02:10 - Where to Meet or Contact Jerry (Innovate NY, Accelerate Seattle)
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
In this episode, Danan Coleman sits down with Dan Kurtz—founder of Miss Pepper AI—to break down what’s actually wrong with most marketing automations.
Dan has worked with brands like Bing and Nielsen to fix broken systems and optimize workflows using better processes—not louder tech. From identity resolution to why SOPs scale better than hacks, this episode is packed with hard truths and smarter solutions for growth-stage eCommerce brands.
🔗 Guest: Dan Kurtz
LinkedIn: https://www.linkedin.com/in/kurtzdan/
Website: https://misspepper.ai/
⏱️ Timestamps:
00:00 – Intro to Dan Kurtz & AI in marketing
03:12 – Why AI should be your assistant, not your hero
06:18 – Lessons from automating too early
07:51 – Building sustainable business systems
09:52 – Using AI to empower employees
11:25 – What identity resolution really means
14:55 – Data tracking examples that drive growth
17:14 – How Miss Pepper AI supports brands
20:34 – Mass marketing to an audience of one
22:06 – Getting past gatekeepers in B2B
24:46 – Is SEO really dead?
27:12 – Danan’s approach to content and YouTube
31:18 – Why content quality beats subscriber count
35:13 – SOPs: your most underrated growth lever
39:40 – Automating CRM + email the right way
41:02 – Onboarding flows that save 15+ hours
43:09 – If you can’t measure it, you can’t scale it
44:18 – One unsexy tactic that always works
47:28 – Can Miss Pepper AI help Amazon-only sellers?
49:04 – Where to connect with Dan
#TheeComGrowthShow #MarketingAutomation #DigitalStrategy
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
The future of eCommerce isn’t about dashboards—it’s about decisions.
In this episode of #TheeComGrowthShow, Arkady Gurevich, founder of Flowin AI, shares how AI is transforming the back office for Amazon sellers—from inventory to pricing to product optimization.
Drawing on his background in military analytics, enterprise data, and running a cosmetics brand in China, Arkady helped Elevate Brands scale 12× as CTO before launching Flowin AI—an always-on platform that recommends actions, not just reports.
Whether you’re managing 10 SKUs or 10,000, this episode will change the way you think about operations in the AI era.
🔗 Connect with Arkady & Flowin AI
LinkedIn: https://www.linkedin.com/in/arkady-gurevich
Flowin AI on LinkedIn: https://www.linkedin.com/company/flowin-ai
Instagram: https://www.instagram.com/flowin.ai
Facebook: https://www.facebook.com/people/Flowinai/61565150265974/
Website: https://www.flowin.ai/
🎁 SPECIAL OFFER
Want to try Flowin AI for yourself?
Use COUPON CODE: DANAN at checkout for a special listener discount.
⏱️ Timestamps
00:00 – Intro: The future of the Amazon back office
01:45 – Arkady’s background in military data, eCom, and tech
06:30 – What sellers misunderstand about operational growth
09:55 – From Elevate Brands to Flowin AI: seeing the gap
13:20 – Why dashboards and reporting aren’t enough anymore
16:10 – How Flowin AI turns messy data into smart decisions
19:40 – "Amazon is a math problem": managing your SKU portfolio
22:35 – How to stop flying blind and build backoffice systems
25:15 – What sellers should automate vs. keep hands-on
29:45 – Building the AI brain for Amazon brand managers
32:50 – How to get started with data-driven optimization
35:30 – Final thoughts: The next era of seller tools
#AItools #eCommerceAutomation #FlowinAI
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
If you’re focused on sales alone, you’re missing the real metric that scales your brand: customers.
In this episode of #TheeComGrowthShow, Ali Babul, Chief Evangelist at Trellis, shares how brands can shift from chasing ACOS and one-off sales to building sustainable growth by understanding LTV (Lifetime Value) and CAC (Customer Acquisition Cost).
In this episode you’ll learn:
• Why LTV and CAC matter more than ACOS
• How to use your halo ASIN to drive repeat customers
• Overlooked strategies to improve LTV on Amazon
• The future of ads and audiences with Amazon Marketing Cloud
• How to shift from one-time sales to customer-based growth
🔗 Connect with Ali:
LinkedIn: https://www.linkedin.com/in/alibabul/
Instagram: https://www.instagram.com/alibabul/
YouTube: https://www.youtube.com/@gotrellis
Trellis: https://www.gotrellis.com
⏱️ Timestamps
00:00 – Intro & catching up with Ali Babul
08:47 – Who is Ali Babul & what is Trellis?
10:04 – Why brands need to understand LTV and CAC
14:14 – What is AOV & why it matters for Amazon brands
16:08 – Finding your halo ASIN to drive profitable growth
19:47 – Applying offline retail fundamentals to Amazon
21:22 – The role of advertising in Amazon growth
25:41 – Using AMC to target real customers, not just keywords
29:38 – Overlooked ways to influence LTV on Amazon
31:14 – Why brands misunderstand customer acquisition costs
33:06 – Where to start to improve LTV:CAC ratio
36:40 – Mapping your customer’s purchase journey
38:31 – How Trellis can help Amazon brands grow profitably
#eCommerceGrowth #CustomerAcquisition #Trellis
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
📺 YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
Amazon revenue is a vanity metric if you’re not profitable.
In this episode of #TheeComGrowthShow, Jay Lagarde, Founder and CEO of eComEngine, breaks down why so many Amazon sellers chase top-line sales while ignoring profit—and how to fix it.
Jay has been helping Amazon sellers since 2007 with tools like SellerPulse, FeedbackFive, and RestockPro, and his mission is clear: help sellers build profit habits so they can stay financially healthy in a world of rising fees, ad volatility, and hidden costs.
If you’re an Amazon seller tired of hustling for revenue that doesn’t translate to real income, this episode will show you how to build systems that protect your margins and scale sustainably.
✨ PROMOTION:
Get 25% OFF for 2 months + a free trial on eComEngine tools!
Use coupon code: PRIME25
Start here: https://www.ecomengine.com
In this episode you’ll learn:
✅ Why chasing revenue keeps you broke
✅ Common blind spots that kill margins
✅ How to build “profit habits” into your Amazon business
✅ Tools and routines that help you stay profitable
✅ Why profit, not sales, is the metric that matters
🔗 Learn more about Jay and eComEngine: https://www.ecomengine.com
🏢 Connect with eComEngine on LinkedIn: https://www.linkedin.com/company/ecomengine-llc
👥 Connect with Jay on LinkedIn: https://www.linkedin.com/in/jlagarde
⏱️ Timestamps
00:00 – Intro: Meet Jay Lagarde of eComEngine
02:00 – The early Amazon software days & seller stories
06:00 – Why Amazon sellers are overwhelmed today
09:45 – The problem with “pilot by feel” on Amazon
12:00 – Why sellers chase revenue over profit
15:45 – The hidden costs and death by a thousand cuts
18:00 – The “profit engine” concept for each SKU
21:00 – Building a “Profit Habit” in your business
25:00 – Tools and routines that protect your profit
28:00 – How SellerPulse helps sellers focus on profit
32:00 – Preparing for fee increases and protecting margins
33:30 – Final advice: profit is a habit, not an event
#ProfitFirst #eCommerceGrowth #eComEngine
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
📺 YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
In this episode of The eCom Growth Show, Danan Coleman sits down with YouTube and Google Ads expert Brett Curry, CEO of OMG Commerce. Brett breaks down how e-Commerce brands can harness the power of YouTube to tell compelling stories, build authentic audiences, and scale faster than ever before.
From his favorite creative strategies to the mistakes most brands make when approaching video marketing, Brett shares gold-standard tactics that OMG Commerce uses to manage over $100M in ad spend annually. He also explains how to measure YouTube success, why brands misunderstand the platform, and what the future of Google search and AI means for advertisers.
Whether you're an Amazon seller, DTC brand, or digital marketer—this is a must-watch episode.
🔗 Learn more about Brett Curry and OMG Commerce:Website: https://www.omgcommerce.comLinkedIn: https://www.linkedin.com/in/thebrettcurryInstagram: https://www.instagram.com/thebrettcurryTwitter: https://twitter.com/BrettCurry
⏱️ Timestamps
0:00 - Intro: Meet Brett Curry from OMG Commerce
3:50 - Brett’s background and entrepreneurial journey
7:45 - Life as a founder and father of eight
11:40 - Why YouTube is a powerful brand-building channel
15:50 - How brands can partner through shared audiences
17:25 - Why many brands misunderstand YouTube
21:58 - YouTube vs. Meta ads: Misconceptions and challenges
28:15 - What makes a great YouTube creative?
33:05 - Social proof, objection handling & effective hooks
35:40 - Ideal ad length & performance tips
38:00 - How to measure YouTube ad success
43:15 - Google search, Gemini AI, and the future of advertising
49:50 - Final thoughts on AI & smart marketing
52:40 - Where to connect with Brett Curry & OMG Commerce
#TheeComGrowthShow #YouTubeAds #eCommerceMarketing #OMGCommerce #DTCGrowth
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
📺 YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
What’s your eCommerce business really worth and how do you increase that value before selling?
In Episode 30 of The eCom Growth Show, Danan sits down with Ian from Quiet Light to dive deep into the strategies behind valuing and exiting your eCom business the right way. With experience as a successful founder and advisor, Ian shares the same proven frameworks that have helped countless business owners exit with clarity, confidence, and maximum value.
🎯 Learn:
○ How to calculate SDE (Seller’s Discretionary Earnings)
○ What actually determines your valuation multiple
○ Why documentation and SOPs can make or break your deal
○ When to start exit planning (spoiler: now)
○ What to know about today’s M&A market
Whether you're scaling to sell or just want to run a cleaner business, this episode is packed with insight from one of the best in the space.
🔗 Learn more at https://www.quietlight.com
📩 Contact Ian directly: ian@quietlight.com
🎧 Full show archive: https://theecomgrowthshow.com
⏱️ Timestamps:
00:00 – Intro: Meet Ian from Quiet Light
01:00 – What Quiet Light does & who they help
02:30 – How e-commerce businesses are valued
04:00 – What is SDE (Seller’s Discretionary Earnings)?
06:00 – Add-backs: What counts and what doesn’t
07:45 – What determines a business’s valuation multiple
08:00 – The 4 Pillars of Business Value
09:30 – Transferability: How "owner-proof" is your business?
11:00 – How to increase the value of your business
14:30 – How long should a business be running before selling?
16:30 – When to start exit planning (and how)
18:40 – Real story: The hidden value in a duct-cleaning business
22:00 – Clean books: Why they matter beyond selling
24:00 – What the M&A market looks like right now
27:00 – Is now a good time to sell? What if you’re affected by tariffs?
28:30 – Can you sell a wholesale-only Amazon business?
29:30 – Final advice & where to learn more
#TheeComGrowthShow #eCommerceExit #QuietLight #OnlineBusinessTips #SellYourBusiness
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
📺 YouTube: https://www.youtube.com/@eComGrowthShow
In this episode of The eCom Growth Show, host Danan Coleman sits down with Alina Vlaic—Amazon seller, agency founder, and force behind AZ Rank. From launching her first private label brand to building a launch service that’s helped 6000+ Amazon products rank, Alina shares the raw, honest truth about what it takes to win on Amazon today.
💥 What happened when her first brand failed?
💡 Why most Amazon sellers launch with the wrong expectations
📈 How AZ Rank evolved from should be evolved to using micro-influencer posts
🎯 What sellers should do before launching a product
📹 Why UGC (user-generated content) is crushing traditional influencer marketing
If you're an Amazon seller, brand builder, or curious about the ever-evolving Amazon algorithm, this is a must-listen!
🔗 Connect with Alina: https://azrank.com
LinkedIn: https://www.linkedin.com/in/alina-vlaic
⏱️ Timestamps:
00:00 – Intro: Meet Alina Vlaic
01:30 – Starting on Amazon EU & launching from Romania
04:00 – The first brand failure: what went wrong with baby blankets
06:45 – Why some niches “look” profitable but aren’t
08:00 – The birth of AZ Rank from brand failure
09:45 – Why Search-Find-Buy doesn’t work anymore
11:00 – The new rules: Relevance & Randomization
13:00 – What AZ Rank does differently
15:00 – Ranking beyond Amazon: TikTok, Walmart, iHerb & more
17:30 – The power of UGC over traditional influencers
20:00 – Real talk: What buyers actually want to see
24:00 – The most underrated launch tactic for supplements
28:00 – Navigating Amazon’s grey zones without breaking the rules
31:30 – Why Alina’s approach is 100% white hat
33:40 – How to work with AZ Rank
#TheeComGrowthShow #AmazonSellerTips #AZRank #eCommerceMarketing #UGCmarketing
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
