In this episode of The eCom Growth Show, Danan sits down with Nick Penev, the "Partnership Guy" of eCommerce.
Nick shares his journey from building and exiting multiple private label supplement brands across Europe to creating a thriving partnership agency, community, and SaaS platform (Scayul) that connects over 1,000+ eCommerce founders and service providers.
We dive into:
• How to scale without paid marketing by leveraging partnerships
• Building and running one of the most active eCommerce founder communities
• What makes cross-border expansion (especially in Europe) the next big growth opportunity
• The blueprint behind 300+ successful webinars that generate value and authority
If you’re an eCommerce brand or service provider looking for smarter ways to grow, this episode is packed with tactical insights.
🔗 Connect with Nick Penev:
LinkedIn: https://www.linkedin.com/in/nick-penev-0051791a/
⏱️ Timestamps:
00:00 – Welcome & Introduction
00:51 – Nick’s pivot: From supplement brands to partnerships
03:26 – Building a vetted founder community
07:09 – Why partnerships became his growth channel
12:20 – Reliable vs unreliable partners across cultures
16:12 – Systems, SOPs & staying organized
19:22 – Nick’s Google Tasks + Calendar workflow
21:32 – Helping first as a sales strategy
25:07 – The blueprint for webinars that convert
29:18 – Cross-border expansion & why Europe is the next frontier
34:55 – VAT, compliance & challenges of selling in Europe
35:37 – Nick’s newsletter & why it works
39:56 – Humor, Snoop Dogg & building brand personality
42:10 – Helping first pays back long-term
43:35 – Fun closing: Jurassic Park stories
#TheeComGrowthShow #eCommercePartnerships #Scayul
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.