Amazon is evolving fast and the changes coming in 2025 could redefine how you sell.
In this episode of #TheeComGrowthShow, Danan Coleman sits down with Vince Montero, 20-year digital marketing veteran and Amazon PPC expert, to break down the latest updates, AI tools, and ad innovations every seller needs to know.
If you’re serious about scaling on Amazon in 2025 and beyond, this is the deep dive you can’t miss.
🔗 Connect with Vince Montero
🌎 Website: https://evinceddigital.com
💼 LinkedIn: https://www.linkedin.com/in/vmontero/
📸 Instagram: https://www.instagram.com/evinced1
👥 Facebook: https://www.facebook.com/vincent.montero
⏱️ Timestamps
00:00 – Intro: Welcome to The eCom Growth Show
00:32 – Vince’s start in digital marketing and Amazon PPC
01:29 – From Helium 10’s Adtomic to launching his own agency
02:32 – Scaling clients and building a boutique agency
06:04 – How Danan and Vince first met at Prosper Show
07:11 – The evolution of Amazon ads (2017–2025)
09:06 – Why PPC is now a necessity, not an option
11:19 – How Amazon favors legacy brands — and what new sellers can do
13:14 – Amazon campaign updates: Why you must migrate to new versions
14:30 – Testing new audience targeting and “new-to-brand” campaigns
15:16 – Why Amazon support issues are so hard to solve
16:10 – Inside Amazon’s disorganized ad departments
18:06 – Amazon Accelerate recap: AMC access for all sellers
19:18 – AI Query Generator: Using ChatGPT-style prompts in Amazon Ads
20:17 – Building custom audiences with high-intent data
25:14 – Amazon’s new AI video generator for product listings
26:36 – When and why you must have videos on your listings
27:23 – What to know before hiring a PPC agency
28:52 – Why sellers should learn the basics before outsourcing
29:16 – Vince on consulting with new ad software tools
30:33 – Danan on bad agencies and protecting your ad budget
31:31 – How to connect with Vince (evinceddigital.com + LinkedIn)
33:10 – Closing thoughts and upcoming events
#AmazonAdvertising #EvincedDigital
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
