In this episode of The eCom Growth Show, Norm Farrar, a veteran entrepreneur & branding expert who’s helped shape the eCommerce world for decades, reveals how personal branding, community building, and authentic communication can completely transform your business.
If you’re serious about building long-term trust and authority for your eCommerce brand, this one’s packed with wisdom from one of the industry’s most respected voices.
👉 Watch, learn, and start building your brand community the right way.
🔗 Connect with Norm Farrar:
LinkedIn: https://www.linkedin.com/in/normanfarrar
Instagram: https://www.instagram.com/normfarrar
Facebook Group: https://www.facebook.com/groups/lunchwithnorm
YouTube:
● Lunch with Norm – https://www.youtube.com/@NormanFarrar
● Marketing Misfits Podcast – https://www.youtube.com/@marketingmisfitspodcast
⏱️ Timestamps:
00:00 - Welcome to The eCom Growth Show
01:34 - How Norm’s beard became his personal brand
04:17 - Building a consistent brand identity (colors, cigars, and character)
06:50 - The origins of Lunch with Norm and the power of community
08:52 - How the Amazon agency boom went wrong
10:18 - The truth behind 3,600 Amazon agencies (and why 3,500 are bad)
11:31 - How aggregators disrupted agency business models
13:34 - Losing six clients in six months and reinventing the business
14:59 - Lessons learned from Thrasio and adapting to change
16:55 - Why press releases are back and more powerful than ever
18:40 - What a press release actually is — and how it differs from PR
20:18 - Inside Dragonfish: AI, authority, and community building
22:16 - Building authority through Google Knowledge Panels
24:29 - How Google connects people through Knowledge Graphs
27:47 - How to start and grow a thriving community
29:24 - Using newsletters, podcasts, and WhatsApp groups to engage
30:30 - How content and PR fuel growth and organic reach
31:17 - Using Google’s “People Also Ask” to guide your content strategy
32:46 - Leveraging Gemini, AI, and video automation
35:18 - How to connect with Norm Farrar and his platforms
36:44 - Closing thoughts with Danan and Norm
#TheeComGrowthShow #LunchWithNorm #eCommerceBranding
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
