In this episode of The eCom Growth Show, Danan Coleman sits down with YouTube and Google Ads expert Brett Curry, CEO of OMG Commerce. Brett breaks down how e-Commerce brands can harness the power of YouTube to tell compelling stories, build authentic audiences, and scale faster than ever before.
From his favorite creative strategies to the mistakes most brands make when approaching video marketing, Brett shares gold-standard tactics that OMG Commerce uses to manage over $100M in ad spend annually. He also explains how to measure YouTube success, why brands misunderstand the platform, and what the future of Google search and AI means for advertisers.
Whether you're an Amazon seller, DTC brand, or digital marketer—this is a must-watch episode.
🔗 Learn more about Brett Curry and OMG Commerce:Website: https://www.omgcommerce.comLinkedIn: https://www.linkedin.com/in/thebrettcurryInstagram: https://www.instagram.com/thebrettcurryTwitter: https://twitter.com/BrettCurry
⏱️ Timestamps
0:00 - Intro: Meet Brett Curry from OMG Commerce
3:50 - Brett’s background and entrepreneurial journey
7:45 - Life as a founder and father of eight
11:40 - Why YouTube is a powerful brand-building channel
15:50 - How brands can partner through shared audiences
17:25 - Why many brands misunderstand YouTube
21:58 - YouTube vs. Meta ads: Misconceptions and challenges
28:15 - What makes a great YouTube creative?
33:05 - Social proof, objection handling & effective hooks
35:40 - Ideal ad length & performance tips
38:00 - How to measure YouTube ad success
43:15 - Google search, Gemini AI, and the future of advertising
49:50 - Final thoughts on AI & smart marketing
52:40 - Where to connect with Brett Curry & OMG Commerce
#TheeComGrowthShow #YouTubeAds #eCommerceMarketing #OMGCommerce #DTCGrowth
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Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.