In this episode of The eCom Growth Show, host Danan Coleman sits down with Alina Vlaic—Amazon seller, agency founder, and force behind AZ Rank. From launching her first private label brand to building a launch service that’s helped 6000+ Amazon products rank, Alina shares the raw, honest truth about what it takes to win on Amazon today.
💥 What happened when her first brand failed?
💡 Why most Amazon sellers launch with the wrong expectations
📈 How AZ Rank evolved from should be evolved to using micro-influencer posts
🎯 What sellers should do before launching a product
📹 Why UGC (user-generated content) is crushing traditional influencer marketing
If you're an Amazon seller, brand builder, or curious about the ever-evolving Amazon algorithm, this is a must-listen!
🔗 Connect with Alina: https://azrank.com
LinkedIn: https://www.linkedin.com/in/alina-vlaic
⏱️ Timestamps:
00:00 – Intro: Meet Alina Vlaic
01:30 – Starting on Amazon EU & launching from Romania
04:00 – The first brand failure: what went wrong with baby blankets
06:45 – Why some niches “look” profitable but aren’t
08:00 – The birth of AZ Rank from brand failure
09:45 – Why Search-Find-Buy doesn’t work anymore
11:00 – The new rules: Relevance & Randomization
13:00 – What AZ Rank does differently
15:00 – Ranking beyond Amazon: TikTok, Walmart, iHerb & more
17:30 – The power of UGC over traditional influencers
20:00 – Real talk: What buyers actually want to see
24:00 – The most underrated launch tactic for supplements
28:00 – Navigating Amazon’s grey zones without breaking the rules
31:30 – Why Alina’s approach is 100% white hat
33:40 – How to work with AZ Rank
#TheeComGrowthShow #AmazonSellerTips #AZRank #eCommerceMarketing #UGCmarketing
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