What’s your eCommerce business really worth and how do you increase that value before selling?
In Episode 30 of The eCom Growth Show, Danan sits down with Ian from Quiet Light to dive deep into the strategies behind valuing and exiting your eCom business the right way. With experience as a successful founder and advisor, Ian shares the same proven frameworks that have helped countless business owners exit with clarity, confidence, and maximum value.
🎯 Learn:
○ How to calculate SDE (Seller’s Discretionary Earnings)
○ What actually determines your valuation multiple
○ Why documentation and SOPs can make or break your deal
○ When to start exit planning (spoiler: now)
○ What to know about today’s M&A market
Whether you're scaling to sell or just want to run a cleaner business, this episode is packed with insight from one of the best in the space.
🔗 Learn more at https://www.quietlight.com
📩 Contact Ian directly: ian@quietlight.com
🎧 Full show archive: https://theecomgrowthshow.com
⏱️ Timestamps:
00:00 – Intro: Meet Ian from Quiet Light
01:00 – What Quiet Light does & who they help
02:30 – How e-commerce businesses are valued
04:00 – What is SDE (Seller’s Discretionary Earnings)?
06:00 – Add-backs: What counts and what doesn’t
07:45 – What determines a business’s valuation multiple
08:00 – The 4 Pillars of Business Value
09:30 – Transferability: How "owner-proof" is your business?
11:00 – How to increase the value of your business
14:30 – How long should a business be running before selling?
16:30 – When to start exit planning (and how)
18:40 – Real story: The hidden value in a duct-cleaning business
22:00 – Clean books: Why they matter beyond selling
24:00 – What the M&A market looks like right now
27:00 – Is now a good time to sell? What if you’re affected by tariffs?
28:30 – Can you sell a wholesale-only Amazon business?
29:30 – Final advice & where to learn more
#TheeComGrowthShow #eCommerceExit #QuietLight #OnlineBusinessTips #SellYourBusiness
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
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📺 YouTube: https://www.youtube.com/@eComGrowthShow
