Building a company that scales and attracts investors is never luck. It comes from testing ideas early, selling before building, and staying close to the problem you are solving.In this episode of The CEO and the Salesman Podcast, Matthew Whyatt talks with Tony Singh, Managing Partner at Vitruvian Solutions and former founder of Mobito, a health tech company he built and sold to US-based iProcedures in just three years.Tony shares how he validated his idea before writing a line of code, pre-sold the concept to hospital CEOs, and turned customer trust into rapid growth. He also explains his “three P’s” framework — People, Product, and Process — that every founder should master before raising capital.If you are building a business, preparing to raise funds, or want to understand what makes a company truly investable, this episode will give you a practical roadmap from idea to exit.Watch the episode from the link in the comments.Subscribe for more episodes: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastConnect with Tony Singh: tony@vitruviansolutions.com.auhttps://www.linkedin.com/in/singhtonFollow Matthew on LinkedIn: https://www.linkedin.com/in/matthewwhyattLearn more about TechTorque: https://techtorque.com.au/
Trudy MacDonald, Managing Director of TalentCode HR, joins Matthew Whyatt to explore how leadership needs to change in 2025. From burnout and toxic culture to the breakdown of accountability in hybrid teams, this conversation covers the hard truths tech founders need to hear.You’ll learn:1. Why empathy has gone too far2. How to reset team culture and accountability3. Why young talent is struggling in remote-first roles4. Listen to this before your next team meeting.Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastTalentCode HR: https://www.talentcodehr.com.au/Trudy MacDonald LinkedIn: https://www.linkedin.com/in/trudy-macdonaldMatthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more about techtorque at https://techtorque.com.au/
Dean Curtis, CEO of Ingage, shares how he grew a SaaS business to $10M in recurring revenue by helping builders sell more effectively. From teaching math to leading teams at Oracle and Apple, Dean’s journey is full of powerful lessons.Key takeaways:1. Why sales process matters more than features2. What it takes to scale a team through $1M, $4M, and beyond3. How Ingage helps home improvement companies close more dealsDon't miss this story of smart growth, real leadership, and tech that sells.Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastIngage: https://ingage.io/Dean Curtis LinkedIn: https://www.linkedin.com/in/deancurtis/Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more about techtorque at https://techtorque.com.au/
Good sales today isn’t just about pitch and close. It’s about how your sales and marketing efforts align, how well your team understands the buyer journey, and whether your training matches how people actually buy now. Matthew Whyatt and Ben Wright share practical, proven ways to adapt your team and strategy without losing what makes great salespeople valuable.Subscribe for more videos: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastStronger Sales teams: https://www.strongersalesteams.com/Follow Matthew on LinkedIn: https://www.linkedin.com/in/matthewwhyattFollow Ben on Linkedin: https://www.linkedin.com/in/coachbenwright/Learn more about TechTorque: https://techtorque.com.au/
Leadership is changing, and Josephine Palermo is at the forefront. In this deep and practical discussion, she joins Matthew Whyatt to share how businesses can thrive by focusing on people-first strategies. She talks about why passion matters more than ever, how shared goals keep teams aligned, and what leaders can do to support sustainable performance.Josephine also shares key lessons from her time at Telstra, her bestselling book “Rising to Feminine Power,” and how her work at 6 Team Conditions helps businesses unlock hidden team potential. If you're trying to scale without losing your soul—or your team—this episode is for you.Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcast6teamconditions: https://6teamconditions.com/Josephine Palermo LinkedIn: https://www.linkedin.com/in/josephinepalermoMatthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyattLearn more about techtorque at https://techtorque.com.au/
In this episode of The CEO and the Salesman podcast, Matthew Whyatt sits down with Sjoerd Handgraaf, Chief Marketing Officer at Sharetribe – the no-code platform helping entrepreneurs build their own online marketplaces without needing to write a single line of code or make large upfront investments.Sjoerd shares the fascinating journey of how Sharetribe evolved from a small Finnish startup into a profitable global SaaS business supporting thousands of marketplace founders. He opens up about the platform's unique steward ownership model, the critical role of early customer feedback, and why starting small can often lead to big success.The conversation dives into the intricacies of building successful two-sided marketplaces, the challenges of scaling partnerships, and what it really takes to grow a tech business in today’s market. Sjoerd also discusses how Sharetribe leverages content marketing to reach its audience and how AI is reshaping modern marketing. He stresses the growing importance of authenticity, values, and trust in building lasting customer relationships.If you’re a startup founder, marketer, or someone interested in the future of online marketplaces, this episode is packed with insights you won’t want to miss.Chapters: 00:00 Introduction to Sharetribe and Marketplace Concepts 03:03 The Evolution of Sharetribe and Its Offerings 06:00 The Motivation Behind Sharetribe's Founding 09:12 Understanding the Steward Ownership Model 12:10 Challenges and Strategies in Growing a Tech Business 23:09 Exploring Marketplace Success Stories 24:06 Challenges in Scaling Marketplace Partnerships 26:44 Key Characteristics for Marketplace Entrepreneurs 29:02 The Importance of Starting Small 31:15 The Value of Getting Feedback Early 35:43 Navigating AI and Marketing Challenges 39:20 The Future of Marketing: Authenticity and ValuesSjoerd is also the host of the Two-Sided podcast, where he’s interviewed over 30 founders and investors from the world’s leading marketplaces. His deep expertise offers a rare behind-the-scenes look at what really drives marketplace success.Don’t forget to like, comment, and subscribe if you enjoy the episode. Hit the bell icon so you never miss another conversation with Australia’s top entrepreneurs and business leaders.Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastSharetribe: https://www.sharetribe.com/TwoSided Podcast: https://www.sharetribe.com/twosidedSjoerd Handgraaf LinkedIn: https://www.linkedin.com/in/sjoerdhandgraaf/Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more about techtorque at https://techtorque.com.au/
In this episode of The CEO and The Salesman Podcast, Matthew Whyatt speaks with Anthony Sapountzis, a technology expert and founder of DevReady AI.
They explore how AI tools are reshaping product development, helping teams move faster without sacrificing quality.Anthony shares insights on using AI to boost productivity, streamline planning, and improve coding efficiency.
He explains how DevReady AI simplifies documentation and reduces the time it takes to launch a product. They also discuss why leadership, emotional intelligence, and human creativity remain critical in a tech-driven world.Learn practical ways to integrate AI into your workflow, stay competitive, and deliver better software faster.
Links:
YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcast
DevReady AI: https://www.devready.ai
LinkedIn: https://www.linkedin.com/in/anthony-sapountzisMatthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more at https://techtorque.com.au/
Terry Wilson, CEO of Chatmetrics, shares his journey from a small bush town in New South Wales to leading a cutting-edge software company. He reveals how live chat technology helps businesses generate more leads and sales, and why human interaction still matters in a tech-driven world.🔥 Highlights:1️⃣ The power of live chat in business growth.2️⃣ Why AI alone isn’t enough for great customer service.3️⃣ Building and managing a remote workforce successfully.Don’t miss this insightful conversation!Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastChatmetrics: https://www.chatmetrics.com/Terry Wilson LinkedIn: https://www.linkedin.com/in/terrywilson/Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/
In this episode, Matthew Whyatt speaks with Garry Gosling about leadership, sales, and the evolving role of marketing. They dive into how CEOs can better engage employees, why awards matter for credibility, and the importance of trust in sales.✨ Highlights:1️⃣ Employee engagement as a driver for business growth.2️⃣ The role of boards in supporting CEOs.3️⃣ Why trust and referrals are vital in sales strategies.Don’t miss these actionable tips for leadership and entrepreneurship!Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastGarry Gosling LinkedIn: https://www.linkedin.com/in/ggosling/Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more about techtorque at https://techtorque.com.au/
Samuel Spencer from Aristotle Metadata joins Matthew Whyatt to discuss entrepreneurship in 2025, the role of family, and managing business risks. Learn about data management’s impact on social services, AI in business, and the importance of networking at conferences. They also discuss the evolving landscape of social media policies for minors and the impact of business psychology from an MBA.🔥 Highlights:1️⃣ Family influence on business success.2️⃣ Using AI for tender processes.3️⃣ Work-life balance tips for entrepreneurs.4️⃣ Challenges of data silos in organizations.5️⃣ Effective marketing through webinars.Watch now for valuable insights into entrepreneurship and tech in 2025.Links:YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcastAristotle Metadata: https://www.aristotlemetadata.com/Samuel Spencer LinkedIn: https://www.linkedin.com/in/samuelspencer/Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/Learn more about techtorque at https://techtorque.com.au/
In this episode of The CEO and The Salesman Podcast, Matthew Whyatt interviews Maxwell Nee, the Chief Revenue Officer of ScoreApp. Maxwell shares his journey from corporate banking to scaling a coaching business to $250K/month and the creation of ScoreApp, a game-changing lead magnet tool. Discover insights into team dynamics, investing strategies, and the underrated power of podcasting for personal branding. Listen now for actionable advice on entrepreneurship and creating balance in life and work. Links: YouTube: https://www.youtube.com/@TheCeoAndTheSalesmanPodcast ScoreApp: https://www.scoreapp.com/ Maxwell Nee LinkedIn: https://www.linkedin.com/in/maxwellnee/ Matthew Whyatt LinkedIn: https://www.linkedin.com/in/matthewwhyatt/"
🎙️ Welcome to The CEO and The Salesman Podcast! In this episode, host Matthew Whyatt interviews Mareile Osthus, the innovative CEO of Humii, to explore her journey from a non-tech background to leading a cutting-edge tech company revolutionizing the e-commerce customer experience. Mareile shares key insights on overcoming challenges in e-commerce, the importance of understanding the full customer journey, and how Humii uses tools like online mystery shopping to uncover pain points and improve post-purchase satisfaction. Drawing from her experience at The Iconic, she highlights the power of flexibility in startups, the rise of female founders, and the value of data-driven strategies in modern marketing. 💡 Key Takeaways: ➤ Thriving as a non-tech leader in the tech industry. ➤ Identifying and solving customer experience challenges in e-commerce. ➤ Why flexibility and mindset drive startup success. ➤ The power of online mystery shopping for actionable customer insights. ➤ Why the post-purchase experience is critical for retention and loyalty. ➤ Lessons from The Iconic and trends shaping the tech world. 📌 Chapters: 00:00 - Introduction to Humii and Mareile's Journey 02:10 - Identifying Problems in E-commerce 04:37 - Lessons from The Iconic 08:31 - Establishing Authority in Online Experience 10:56 - The Concept of Online Mystery Shopping 14:29 - Understanding Customer Friction 18:35 - Trends in the Tech World 20:35 - Effective Marketing Strategies 21:31 - Data-Driven Marketing Insights 26:18 - The Importance of Post-Purchase Experience 32:45 - Understanding Customer Experience Through Mystery Shopping 34:32 - Learning from Experience: Reflections on Business Strategy 🔗 Links & Resources: 🎧 The CEO and The Salesman Podcast: https://www.youtube.com/@UC8KYFAkmpIVFUPnv68NcIHA 🌐 Learn more about Humii: https://www.humii.co/ 💼 Connect with Mareile Osthus: https://www.linkedin.com/in/mareile-osthus-2abb849b/ 💼 Connect with Matthew Whyatt: https://www.linkedin.com/in/matthewwhyatt/ ✨ Don’t Forget to Subscribe! Hit the 🔔 to stay updated with more inspiring interviews and actionable business insights. Let us know your favorite part of the discussion in the comments below!
Storytelling in marketing is a game-changer, and Melissa Baer shares her unique perspective on this transformative approach in this episode of the CEO and the Salesman podcast. From her journey as a Canadian rugby player to her entrepreneurial success in New Zealand, Melissa reveals how storytelling builds trust, engages customers, and drives innovation in the attention economy. Tune in to learn about navigating cultural nuances, understanding value chains, and addressing human needs to create impactful marketing strategies. Don’t miss Melissa’s expert advice on thriving in a rapidly evolving marketplace! About The CEO and the Salesman Podcast Hosted by Matthew Whyatt—sales strategist, marketing expert, and CEO of TechTorque. This podcast is your go-to resource for practical strategies to grow your SaaS or tech business. 📋 What You’ll Learn ✨ Actionable insights to drive more qualified leads and boost sales conversions. ✨ Scalable go-to-market strategies tailored for SaaS. ✨ Real-world solutions to navigate common business challenges. 🎧 Whether you’re a software founder, sales leader, or entrepreneur, our conversations with industry experts will provide the knowledge you need to elevate your sales and marketing game. 💡 Connect With Us 🌐 Explore how we help SaaS businesses grow: www.techtorque.com.au 📱 Subscribe on Apple Podcasts, Spotify, or your favourite platform. https://podcasts.apple.com/us/podcast/the-ceo-and-the-salesman- podcast/id1635865557 https://creators.spotify.com/pod/show/matthew-whyatt 🔗 Follow Matthew on LinkedIn: LinkedIn Profile. 📈 Free Resources Accelerate your growth with tools and guides designed for SaaS success: https://techtorque.com.au/tech-sector-sales-marketing-resources/ 🔊 Join the Conversation Subscribe for weekly episodes, and share your biggest sales or marketing challenge in the comments—we might feature it in a future episode!
In Episode 16 of the CEO and the Salesman Podcast, host Matthew Whyatt sits down with Martin Bing, founder of 1Place Childcare, to explore his transformative journey from auditor to tech entrepreneur. This insightful conversation dives into: 🚀 Building a Tech Startup: The challenges and opportunities Martin faced while founding 1Place Childcare. 💼 Sales Team Strategies: How to recruit, build, and lead a high-performing sales team. 🌟 Company Culture: Why culture is the cornerstone of a thriving business. 📈 Strategic Decision-Making: Navigating key decisions in a competitive tech landscape. 🧠 Marketing and Technology Trends: Staying ahead in an ever-evolving industry. 💡 Entrepreneurial Advice: Martin’s tips on passion, risk-taking, and perseverance for aspiring entrepreneurs. Whether you’re a budding entrepreneur or a seasoned professional, this episode is packed with actionable insights to help you innovate, lead, and grow your business. About The CEO and the Salesman Podcast Hosted by Matthew Whyatt—sales strategist, marketing expert, and CEO of TechTorque. This podcast is your go-to resource for practical strategies to grow your SaaS or tech business. 📋 What You’ll Learn ✨ Actionable insights to drive more qualified leads and boost sales conversions. ✨ Scalable go-to-market strategies tailored for SaaS. ✨ Real-world solutions to navigate common business challenges. 🎧 Whether you’re a software founder, sales leader, or entrepreneur, our conversations with industry experts will provide the knowledge you need to elevate your sales and marketing game. 💡 Connect With Us 🌐 Explore how we help SaaS businesses grow: www.techtorque.com.au 📱 Subscribe on Apple Podcasts, Spotify, or your favourite platform. https://podcasts.apple.com/us/podcast/the-ceo-and-the-salesman- podcast/id1635865557 https://creators.spotify.com/pod/show/matthew-whyatt 🔗 Follow Matthew on LinkedIn: LinkedIn Profile. 📈 Free Resources Accelerate your growth with tools and guides designed for SaaS success: TechTorque Resources 🔊 Join the Conversation Subscribe for weekly episodes, and share your biggest sales or marketing challenge in the comments—we might feature it in a future episode!
In this episode of the CEO and the Salesman podcast, Lambros Photios, CEO of Adaca, shares his expertise on navigating the fast-evolving world of technology. Discover the motivations behind starting a custom software development company and how AI is reshaping the industry. Lambros discusses the challenges of managing growing teams, the importance of decision-making in business management, and the balance between remote and in-office work. Packed with insights into entrepreneurship, leadership, and growth, this episode is a must-watch for anyone in the tech space.
In this episode, Daniel McDouall delves into the power of storytelling in sales, a critical element of business growth success. From his humble beginnings in hospitality to navigating COVID-19 challenges and raising capital, Daniel shares how adaptability, strong leadership, and team-building strategies shaped his journey. Learn how to foster a customer-focused culture, scale effectively, and embrace resilience in a changing market. This video is packed with practical advice for entrepreneurs and leaders aiming to scale their businesses and succeed in today’s dynamic environment.
Explore the remarkable journey of Matt Wilcox, CEO of Fifth Domain, as he transitions from military service to becoming a leader in Australian cybersecurity. In this episode of the CEO and Salesman podcast, Matt delves into his experiences with the military and how they shaped his approach to defending against modern cyber threats. Matt provides insights into the challenges of building effective cybersecurity teams, adopting military strategies for cyber operations, and the future of cybersecurity, particularly in light of emerging technologies like artificial intelligence (AI). Whether you're curious about cyber defence strategies, leadership in tech, or how to thrive in Australia’s evolving cyber industry, this episode is packed with valuable knowledge. 🔐 Topics covered: ➡️Military-inspired tactics for cybersecurity ➡️Leadership lessons from the Australian Army ➡️Developing resilient cybersecurity teams ➡️The growing role of AI in cyber defence ➡️The future of cyber operations and national security ➡️Tune in for an exclusive look into the mind of a cybersecurity expert who’s ➡️making waves in Australia’s national defence and cyber education sectors. Watch now to uncover the untold cybersecurity journey of Matt Wilcox!
In this episode of the CEO and Salesman podcast, Matthew Whyatt chats with Kirk Drage, CEO of Leap Sheep, about what it takes for startups to go from zero to one and reach product market fit. Kirk shares expert insights into the challenges entrepreneurs face, how to define and achieve product market fit, and the importance of validating demand before scaling up. If you're a startup founder, this episode is packed with strategies on building minimum viable products (MVPs), validating your market, and navigating the tricky path from idea to revenue. Kirk also explains why many startups fail and how to avoid those common mistakes by focusing on customer-driven growth. 🔑 Key Takeaways: ➤ The real definition of product market fit and why it’s essential ➤ What makes an MVP successful ➤ How to validate your market and demand before scaling ➤ Common mistakes startups make when growing too fast ➤ Why storytelling and building a personal brand matters for founders Tune in for actionable insights from Kirk Drage, a seasoned expert in helping startups thrive!
In this episode of the CEO and the Salesman podcast, Matthew Whyatt chats with Simon Quirk, co-founder of Graceview AI, about why AI is transforming the legal profession. Learn how law firms and legal departments are using AI technology to streamline routine tasks, improve efficiency, and gain a competitive edge. Simon explains why failing to adopt AI could leave lawyers behind in a fast-changing legal landscape. From large language models enhancing document review to automating compliance, Simon discusses how AI is reshaping the legal world and why the next 5 years will be crucial for the legal profession. 🔑 Key Points: ➤ The rise of AI in legal workflows and its impact on the legal profession ➤ How AI is improving legal analysis, due diligence, and decision-making ➤ Why early AI adoption is vital for lawyers to stay competitive ➤ The long-term effects of AI on compliance and legal functions Don’t miss this engaging conversation on the future of law and technology!
In this episode of the CEO of the Salesman podcast, host Matthew Whyatt interviews Cat Long, co-founder of Trace, a company dedicated to helping businesses achieve net zero emissions.
Cat shares her background in experimental psychology and consulting, discussing the importance of human-centered design in her work. The conversation explores the challenges of balancing profitability with sustainability, the evolving landscape of sales strategies, and the role of accountants as carbon advisors. Cat reflects on her entrepreneurial journey, offering insights into team dynamics and the significance of having a co-founder.
