🎙️ Welcome to The CEO and The Salesman Podcast! In this episode, host Matthew Whyatt interviews Mareile Osthus, the innovative CEO of Humii, to explore her journey from a non-tech background to leading a cutting-edge tech company revolutionizing the e-commerce customer experience. Mareile shares key insights on overcoming challenges in e-commerce, the importance of understanding the full customer journey, and how Humii uses tools like online mystery shopping to uncover pain points and improve post-purchase satisfaction. Drawing from her experience at The Iconic, she highlights the power of flexibility in startups, the rise of female founders, and the value of data-driven strategies in modern marketing. 💡 Key Takeaways: ➤ Thriving as a non-tech leader in the tech industry. ➤ Identifying and solving customer experience challenges in e-commerce. ➤ Why flexibility and mindset drive startup success. ➤ The power of online mystery shopping for actionable customer insights. ➤ Why the post-purchase experience is critical for retention and loyalty. ➤ Lessons from The Iconic and trends shaping the tech world. 📌 Chapters: 00:00 - Introduction to Humii and Mareile's Journey 02:10 - Identifying Problems in E-commerce 04:37 - Lessons from The Iconic 08:31 - Establishing Authority in Online Experience 10:56 - The Concept of Online Mystery Shopping 14:29 - Understanding Customer Friction 18:35 - Trends in the Tech World 20:35 - Effective Marketing Strategies 21:31 - Data-Driven Marketing Insights 26:18 - The Importance of Post-Purchase Experience 32:45 - Understanding Customer Experience Through Mystery Shopping 34:32 - Learning from Experience: Reflections on Business Strategy 🔗 Links & Resources: 🎧 The CEO and The Salesman Podcast: https://www.youtube.com/@UC8KYFAkmpIVFUPnv68NcIHA 🌐 Learn more about Humii: https://www.humii.co/ 💼 Connect with Mareile Osthus: https://www.linkedin.com/in/mareile-osthus-2abb849b/ 💼 Connect with Matthew Whyatt: https://www.linkedin.com/in/matthewwhyatt/ ✨ Don’t Forget to Subscribe! Hit the 🔔 to stay updated with more inspiring interviews and actionable business insights. Let us know your favorite part of the discussion in the comments below!