In this episode of the CEO and Salesman podcast, Matthew Whyatt chats with Kirk Drage, CEO of Leap Sheep, about what it takes for startups to go from zero to one and reach product market fit. Kirk shares expert insights into the challenges entrepreneurs face, how to define and achieve product market fit, and the importance of validating demand before scaling up. If you're a startup founder, this episode is packed with strategies on building minimum viable products (MVPs), validating your market, and navigating the tricky path from idea to revenue. Kirk also explains why many startups fail and how to avoid those common mistakes by focusing on customer-driven growth. 🔑 Key Takeaways: ➤ The real definition of product market fit and why it’s essential ➤ What makes an MVP successful ➤ How to validate your market and demand before scaling ➤ Common mistakes startups make when growing too fast ➤ Why storytelling and building a personal brand matters for founders Tune in for actionable insights from Kirk Drage, a seasoned expert in helping startups thrive!